| Product Code: ETC7546636 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s licensed football merchandise import shipments in 2024 were primarily sourced from China, Indonesia, Vietnam, and Thailand, with India also emerging as a key exporter. The market exhibited a high Herfindahl-Hirschman Index (HHI) concentration, indicating a dominant market presence by these countries. Despite a remarkable compound annual growth rate (CAGR) of 31.53% from 2020 to 2024, the growth rate experienced a notable decline of -52.0% in 2024 compared to the previous year. This shift highlights the dynamic nature of the market and the need for strategic adaptation by stakeholders.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Licensed Football Merchandise Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Licensed Football Merchandise Market Revenues & Volume, 2022 & 2032F |
3.3 India Licensed Football Merchandise Market - Industry Life Cycle |
3.4 India Licensed Football Merchandise Market - Porter's Five Forces |
3.5 India Licensed Football Merchandise Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 India Licensed Football Merchandise Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 India Licensed Football Merchandise Market Revenues & Volume Share, By End-User, 2022 & 2032F |
4 India Licensed Football Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of football in India as a result of increased viewership of international football leagues. |
4.2.2 Rising disposable income and changing consumer preferences towards branded and licensed merchandise. |
4.2.3 Expansion of retail channels and e-commerce platforms offering a wide range of licensed football merchandise. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting the sales of licensed football merchandise. |
4.3.2 Price sensitivity among Indian consumers limiting the adoption of premium licensed products. |
4.3.3 Limited awareness and marketing efforts for licensed football merchandise in comparison to cricket-related merchandise. |
5 India Licensed Football Merchandise Market Trends |
6 India Licensed Football Merchandise Market, By Types |
6.1 India Licensed Football Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Licensed Football Merchandise Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 India Licensed Football Merchandise Market Revenues & Volume, By Footwear, 2022 - 2032F |
6.1.4 India Licensed Football Merchandise Market Revenues & Volume, By Apparels, 2022 - 2032F |
6.1.5 India Licensed Football Merchandise Market Revenues & Volume, By Accessories, 2022 - 2032F |
6.1.6 India Licensed Football Merchandise Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 India Licensed Football Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Licensed Football Merchandise Market Revenues & Volume, By E-Commerce, 2022 - 2032F |
6.2.3 India Licensed Football Merchandise Market Revenues & Volume, By Department Stores, 2022 - 2032F |
6.2.4 India Licensed Football Merchandise Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.2.5 India Licensed Football Merchandise Market Revenues & Volume, By Supermarket & Hypermarket, 2022 - 2032F |
6.2.6 India Licensed Football Merchandise Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 India Licensed Football Merchandise Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 India Licensed Football Merchandise Market Revenues & Volume, By Children, 2022 - 2032F |
6.3.3 India Licensed Football Merchandise Market Revenues & Volume, By Men, 2022 - 2032F |
6.3.4 India Licensed Football Merchandise Market Revenues & Volume, By Women, 2022 - 2032F |
7 India Licensed Football Merchandise Market Import-Export Trade Statistics |
7.1 India Licensed Football Merchandise Market Export to Major Countries |
7.2 India Licensed Football Merchandise Market Imports from Major Countries |
8 India Licensed Football Merchandise Market Key Performance Indicators |
8.1 Social media engagement and reach for licensed football merchandise brands. |
8.2 Number of collaborations with popular football clubs and players to enhance brand visibility. |
8.3 Percentage of revenue invested in marketing and brand promotion activities. |
8.4 Customer satisfaction scores and feedback related to the quality and authenticity of licensed products. |
8.5 Growth in the number of exclusive retail outlets and online platforms selling licensed football merchandise. |
9 India Licensed Football Merchandise Market - Opportunity Assessment |
9.1 India Licensed Football Merchandise Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 India Licensed Football Merchandise Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 India Licensed Football Merchandise Market Opportunity Assessment, By End-User, 2022 & 2032F |
10 India Licensed Football Merchandise Market - Competitive Landscape |
10.1 India Licensed Football Merchandise Market Revenue Share, By Companies, 2025 |
10.2 India Licensed Football Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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