| Product Code: ETC7546636 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s licensed football merchandise import shipments in 2024 were primarily sourced from China, Indonesia, Vietnam, and Thailand, with India also emerging as a key exporter. The market exhibited a high Herfindahl-Hirschman Index (HHI) concentration, indicating a dominant market presence by these countries. Despite a remarkable compound annual growth rate (CAGR) of 31.53% from 2020 to 2024, the growth rate experienced a notable decline of -52.0% in 2024 compared to the previous year. This shift highlights the dynamic nature of the market and the need for strategic adaptation by stakeholders.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Licensed Football Merchandise Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Licensed Football Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 India Licensed Football Merchandise Market - Industry Life Cycle |
3.4 India Licensed Football Merchandise Market - Porter's Five Forces |
3.5 India Licensed Football Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Licensed Football Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Licensed Football Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 India Licensed Football Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of football in India as a result of increased viewership of international football leagues. |
4.2.2 Rising disposable income and changing consumer preferences towards branded and licensed merchandise. |
4.2.3 Expansion of retail channels and e-commerce platforms offering a wide range of licensed football merchandise. |
4.3 Market Restraints |
4.3.1 Presence of counterfeit products impacting the sales of licensed football merchandise. |
4.3.2 Price sensitivity among Indian consumers limiting the adoption of premium licensed products. |
4.3.3 Limited awareness and marketing efforts for licensed football merchandise in comparison to cricket-related merchandise. |
5 India Licensed Football Merchandise Market Trends |
6 India Licensed Football Merchandise Market, By Types |
6.1 India Licensed Football Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Licensed Football Merchandise Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 India Licensed Football Merchandise Market Revenues & Volume, By Footwear, 2021- 2031F |
6.1.4 India Licensed Football Merchandise Market Revenues & Volume, By Apparels, 2021- 2031F |
6.1.5 India Licensed Football Merchandise Market Revenues & Volume, By Accessories, 2021- 2031F |
6.1.6 India Licensed Football Merchandise Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Licensed Football Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Licensed Football Merchandise Market Revenues & Volume, By E-Commerce, 2021- 2031F |
6.2.3 India Licensed Football Merchandise Market Revenues & Volume, By Department Stores, 2021- 2031F |
6.2.4 India Licensed Football Merchandise Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.5 India Licensed Football Merchandise Market Revenues & Volume, By Supermarket & Hypermarket, 2021- 2031F |
6.2.6 India Licensed Football Merchandise Market Revenues & Volume, By Others, 2021- 2031F |
6.3 India Licensed Football Merchandise Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 India Licensed Football Merchandise Market Revenues & Volume, By Children, 2021- 2031F |
6.3.3 India Licensed Football Merchandise Market Revenues & Volume, By Men, 2021- 2031F |
6.3.4 India Licensed Football Merchandise Market Revenues & Volume, By Women, 2021- 2031F |
7 India Licensed Football Merchandise Market Import-Export Trade Statistics |
7.1 India Licensed Football Merchandise Market Export to Major Countries |
7.2 India Licensed Football Merchandise Market Imports from Major Countries |
8 India Licensed Football Merchandise Market Key Performance Indicators |
8.1 Social media engagement and reach for licensed football merchandise brands. |
8.2 Number of collaborations with popular football clubs and players to enhance brand visibility. |
8.3 Percentage of revenue invested in marketing and brand promotion activities. |
8.4 Customer satisfaction scores and feedback related to the quality and authenticity of licensed products. |
8.5 Growth in the number of exclusive retail outlets and online platforms selling licensed football merchandise. |
9 India Licensed Football Merchandise Market - Opportunity Assessment |
9.1 India Licensed Football Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Licensed Football Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Licensed Football Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 India Licensed Football Merchandise Market - Competitive Landscape |
10.1 India Licensed Football Merchandise Market Revenue Share, By Companies, 2024 |
10.2 India Licensed Football Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |