| Product Code: ETC10234638 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Public Relation Services Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Public Relation Services Market Revenues & Volume, 2021 & 2031F |
3.3 India Public Relation Services Market - Industry Life Cycle |
3.4 India Public Relation Services Market - Porter's Five Forces |
3.5 India Public Relation Services Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 India Public Relation Services Market Revenues & Volume Share, By Client Industry, 2021 & 2031F |
3.7 India Public Relation Services Market Revenues & Volume Share, By Communication Type, 2021 & 2031F |
3.8 India Public Relation Services Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 India Public Relation Services Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital and social media platforms for communication by businesses and organizations |
4.2.2 Growing demand for reputation management and crisis communication services |
4.2.3 Rise in awareness about the importance of public relations in building brand image and credibility |
4.3 Market Restraints |
4.3.1 Intense competition among public relations firms leading to pricing pressures |
4.3.2 Economic downturn impacting marketing budgets of companies |
4.3.3 Lack of standardized measurement tools to evaluate the effectiveness of public relations campaigns |
5 India Public Relation Services Market Trends |
6 India Public Relation Services Market, By Types |
6.1 India Public Relation Services Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 India Public Relation Services Market Revenues & Volume, By Service Type, 2021 - 2031F |
6.1.3 India Public Relation Services Market Revenues & Volume, By Press Releases, 2021 - 2031F |
6.1.4 India Public Relation Services Market Revenues & Volume, By Event Management, 2021 - 2031F |
6.1.5 India Public Relation Services Market Revenues & Volume, By Digital PR, 2021 - 2031F |
6.2 India Public Relation Services Market, By Client Industry |
6.2.1 Overview and Analysis |
6.2.2 India Public Relation Services Market Revenues & Volume, By Corporate, 2021 - 2031F |
6.2.3 India Public Relation Services Market Revenues & Volume, By Government, 2021 - 2031F |
6.2.4 India Public Relation Services Market Revenues & Volume, By Non-Profit, 2021 - 2031F |
6.3 India Public Relation Services Market, By Communication Type |
6.3.1 Overview and Analysis |
6.3.2 India Public Relation Services Market Revenues & Volume, By Media Relations, 2021 - 2031F |
6.3.3 India Public Relation Services Market Revenues & Volume, By Crisis Management, 2021 - 2031F |
6.3.4 India Public Relation Services Market Revenues & Volume, By Influencer Marketing, 2021 - 2031F |
6.4 India Public Relation Services Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 India Public Relation Services Market Revenues & Volume, By Branding, 2021 - 2031F |
6.4.3 India Public Relation Services Market Revenues & Volume, By Marketing, 2021 - 2031F |
6.4.4 India Public Relation Services Market Revenues & Volume, By Social Media, 2021 - 2031F |
7 India Public Relation Services Market Import-Export Trade Statistics |
7.1 India Public Relation Services Market Export to Major Countries |
7.2 India Public Relation Services Market Imports from Major Countries |
8 India Public Relation Services Market Key Performance Indicators |
8.1 Client retention rate |
8.2 Media coverage quality and reach |
8.3 Brand sentiment analysis |
8.4 Employee satisfaction and engagement with PR strategies |
8.5 Digital engagement metrics (such as website traffic, social media engagement) |
9 India Public Relation Services Market - Opportunity Assessment |
9.1 India Public Relation Services Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 India Public Relation Services Market Opportunity Assessment, By Client Industry, 2021 & 2031F |
9.3 India Public Relation Services Market Opportunity Assessment, By Communication Type, 2021 & 2031F |
9.4 India Public Relation Services Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 India Public Relation Services Market - Competitive Landscape |
10.1 India Public Relation Services Market Revenue Share, By Companies, 2024 |
10.2 India Public Relation Services Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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