| Product Code: ETC7553241 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
India`s sanitary napkin import market saw significant growth in 2024, with top exporting countries being China, Thailand, Hungary, Nepal, and Taiwan. The market concentration, as measured by HHI, remained very high, indicating strong dominance by these key players. The impressive Compound Annual Growth Rate (CAGR) of 27.4% from 2020 to 2024 highlights the increasing demand for sanitary napkins in India. The growth rate in 2024 alone, at 40.05%, signals a robust expansion in the import market, reflecting a positive outlook for the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Sanitary Napkin Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Sanitary Napkin Market Revenues & Volume, 2021 & 2031F |
3.3 India Sanitary Napkin Market - Industry Life Cycle |
3.4 India Sanitary Napkin Market - Porter's Five Forces |
3.5 India Sanitary Napkin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Sanitary Napkin Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 India Sanitary Napkin Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.8 India Sanitary Napkin Market Revenues & Volume Share, By Wing, 2021 & 2031F |
3.9 India Sanitary Napkin Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.10 India Sanitary Napkin Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.11 India Sanitary Napkin Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Sanitary Napkin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about menstrual hygiene and sanitation |
4.2.2 Government initiatives promoting the use of sanitary napkins |
4.2.3 Growing female workforce and disposable income |
4.3 Market Restraints |
4.3.1 Cultural taboos and stigma around menstrual health |
4.3.2 Lack of access to proper sanitation facilities in rural areas |
4.3.3 Price sensitivity among consumers in lower income segments |
5 India Sanitary Napkin Market Trends |
6 India Sanitary Napkin Market, By Types |
6.1 India Sanitary Napkin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Sanitary Napkin Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Sanitary Napkin Market Revenues & Volume, By Regular, 2021- 2031F |
6.1.4 India Sanitary Napkin Market Revenues & Volume, By Overnight, 2021- 2031F |
6.1.5 India Sanitary Napkin Market Revenues & Volume, By Panty Liners, 2021- 2031F |
6.1.6 India Sanitary Napkin Market Revenues & Volume, By Ultra-thin, 2021- 2031F |
6.1.7 India Sanitary Napkin Market Revenues & Volume, By Others (Maxi Pads, Maternity Pads, etc.), 2021- 2031F |
6.2 India Sanitary Napkin Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 India Sanitary Napkin Market Revenues & Volume, By Cottony Comfort Napkins, 2021- 2031F |
6.2.3 India Sanitary Napkin Market Revenues & Volume, By Dry Feel Napkins, 2021- 2031F |
6.3 India Sanitary Napkin Market, By Usage |
6.3.1 Overview and Analysis |
6.3.2 India Sanitary Napkin Market Revenues & Volume, By Disposable, 2021- 2031F |
6.3.3 India Sanitary Napkin Market Revenues & Volume, By Reusable, 2021- 2031F |
6.4 India Sanitary Napkin Market, By Wing |
6.4.1 Overview and Analysis |
6.4.2 India Sanitary Napkin Market Revenues & Volume, By With Wings, 2021- 2031F |
6.4.3 India Sanitary Napkin Market Revenues & Volume, By Without Wings, 2021- 2031F |
6.5 India Sanitary Napkin Market, By Pack Size |
6.5.1 Overview and Analysis |
6.5.2 India Sanitary Napkin Market Revenues & Volume, By 6 to 8 Napkins, 2021- 2031F |
6.5.3 India Sanitary Napkin Market Revenues & Volume, By 8 to 15 Napkins, 2021- 2031F |
6.5.4 India Sanitary Napkin Market Revenues & Volume, By 15 to 20 Napkins, 2021- 2031F |
6.5.5 India Sanitary Napkin Market Revenues & Volume, By 20 to 30 Napkins, 2021- 2031F |
6.5.6 India Sanitary Napkin Market Revenues & Volume, By Above 30 Napkins, 2021- 2031F |
6.6 India Sanitary Napkin Market, By Size |
6.6.1 Overview and Analysis |
6.6.2 India Sanitary Napkin Market Revenues & Volume, By Small, 2021- 2031F |
6.6.3 India Sanitary Napkin Market Revenues & Volume, By Regular, 2021- 2031F |
6.6.4 India Sanitary Napkin Market Revenues & Volume, By Large, 2021- 2031F |
6.6.5 India Sanitary Napkin Market Revenues & Volume, By Extra Large, 2021- 2031F |
6.6.6 India Sanitary Napkin Market Revenues & Volume, By XXL Pads, 2021- 2031F |
6.7 India Sanitary Napkin Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 India Sanitary Napkin Market Revenues & Volume, By Online, 2021- 2031F |
6.7.3 India Sanitary Napkin Market Revenues & Volume, By Offline, 2021- 2031F |
7 India Sanitary Napkin Market Import-Export Trade Statistics |
7.1 India Sanitary Napkin Market Export to Major Countries |
7.2 India Sanitary Napkin Market Imports from Major Countries |
8 India Sanitary Napkin Market Key Performance Indicators |
8.1 Percentage increase in the adoption of eco-friendly sanitary napkins |
8.2 Number of government schemes or policies supporting menstrual hygiene management |
8.3 Growth in the number of sanitary napkin vending machines installed in public places |
9 India Sanitary Napkin Market - Opportunity Assessment |
9.1 India Sanitary Napkin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Sanitary Napkin Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 India Sanitary Napkin Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.4 India Sanitary Napkin Market Opportunity Assessment, By Wing, 2021 & 2031F |
9.5 India Sanitary Napkin Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.6 India Sanitary Napkin Market Opportunity Assessment, By Size, 2021 & 2031F |
9.7 India Sanitary Napkin Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Sanitary Napkin Market - Competitive Landscape |
10.1 India Sanitary Napkin Market Revenue Share, By Companies, 2024 |
10.2 India Sanitary Napkin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here