| Product Code: ETC4505725 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The India yoga and exercise mats import market continues to see a significant rise, with key exporting countries including China, Japan, Switzerland, Taiwan, Province of China, and the USA dominating the scene. The market concentration, measured by the HHI, has intensified from high to very high in 2024, indicating a more consolidated market. The impressive compound annual growth rate (CAGR) of 24.98% from 2020 to 2024 demonstrates the increasing demand for these products. The growth rate of 3.38% from 2023 to 2024 suggests a steady upward trajectory, making this an attractive market for both domestic and international suppliers.

Yoga and exercise mats are becoming increasingly popular in India, reflecting the growing health and wellness trend. The market for these mats is expanding as more people embrace fitness and well-being.
The health and wellness trend in India is boosting the yoga and exercise mats market. As more people prioritize fitness and well-being, the demand for comfortable and durable mats for yoga and exercise routines is on the rise.
In the yoga and exercise mats market, sustainability and material choice are critical challenges. Consumers are increasingly conscious of the environmental impact of products, which has led to a demand for eco-friendly mats. Meeting these sustainability expectations while ensuring durability and comfort can be a complex task.
The yoga and exercise mats market in India faced fluctuations during the pandemic. Initially, as gyms and fitness centers closed, demand for these mats declined. However, as people turned to home workouts and yoga for physical and mental well-being, there was a surge in the sale of yoga and exercise mats. The market adapted to the changing consumer behavior, with a growing preference for eco-friendly and durable mats. The long-term impact may include a shift towards a hybrid fitness culture, combining in-person and at-home workouts, sustaining the market`s growth.
Key players in the India yoga and exercise mats market include Manduka, Liforme, and Gaiam. These companies offer a variety of yoga mats and fitness accessories for enthusiasts and practitioners.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Yoga and Exercise Mats Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Yoga and Exercise Mats Market Revenues & Volume, 2021 & 2031F |
3.3 India Yoga and Exercise Mats Market - Industry Life Cycle |
3.4 India Yoga and Exercise Mats Market - Porter's Five Forces |
3.5 India Yoga and Exercise Mats Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Yoga and Exercise Mats Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 India Yoga and Exercise Mats Market Revenues & Volume Share, By End-Use, 2021 & 2031F |
4 India Yoga and Exercise Mats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about health and wellness in India |
4.2.2 Rising popularity of yoga and fitness activities in urban areas |
4.2.3 Growing disposable income leading to higher spending on fitness-related products |
4.3 Market Restraints |
4.3.1 Presence of low-quality and counterfeit products in the market |
4.3.2 Lack of standardization and regulations in the yoga and exercise mats industry in India |
4.3.3 Price sensitivity among certain consumer segments |
5 India Yoga and Exercise Mats Market Trends |
6 India Yoga and Exercise Mats Market, By Types |
6.1 India Yoga and Exercise Mats Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Yoga and Exercise Mats Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 India Yoga and Exercise Mats Market Revenues & Volume, By PVC, 2021-2031F |
6.1.4 India Yoga and Exercise Mats Market Revenues & Volume, By Sticky, 2021-2031F |
6.1.5 India Yoga and Exercise Mats Market Revenues & Volume, By Natural Rubber, 2021-2031F |
6.1.6 India Yoga and Exercise Mats Market Revenues & Volume, By Plastic Elastomer, 2021-2031F |
6.1.7 India Yoga and Exercise Mats Market Revenues & Volume, By Cotton & Hemp, 2021-2031F |
6.1.8 India Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Yoga and Exercise Mats Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Yoga and Exercise Mats Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 India Yoga and Exercise Mats Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.4 India Yoga and Exercise Mats Market Revenues & Volume, By Online Channels, 2021-2031F |
6.2.5 India Yoga and Exercise Mats Market Revenues & Volume, By Others, 2021-2031F |
6.3 India Yoga and Exercise Mats Market, By End-Use |
6.3.1 Overview and Analysis |
6.3.2 India Yoga and Exercise Mats Market Revenues & Volume, By Health & Fitness Clubs, 2021-2031F |
6.3.3 India Yoga and Exercise Mats Market Revenues & Volume, By Households, 2021-2031F |
6.3.4 India Yoga and Exercise Mats Market Revenues & Volume, By Schools & Corporates, 2021-2031F |
6.3.5 India Yoga and Exercise Mats Market Revenues & Volume, By Public Seminars & Events, 2021-2031F |
7 India Yoga and Exercise Mats Market Import-Export Trade Statistics |
7.1 India Yoga and Exercise Mats Market Export to Major Countries |
7.2 India Yoga and Exercise Mats Market Imports from Major Countries |
8 India Yoga and Exercise Mats Market Key Performance Indicators |
8.1 Number of yoga studios and fitness centers offering classes in India |
8.2 Percentage of population engaged in regular yoga or fitness activities |
8.3 Frequency of yoga and exercise mat replacements due to wear and tear |
8.4 Adoption rate of eco-friendly and sustainable yoga and exercise mats in the market |
8.5 Average selling price of yoga and exercise mats in India |
9 India Yoga and Exercise Mats Market - Opportunity Assessment |
9.1 India Yoga and Exercise Mats Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Yoga and Exercise Mats Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 India Yoga and Exercise Mats Market Opportunity Assessment, By End-Use, 2021 & 2031F |
10 India Yoga and Exercise Mats Market - Competitive Landscape |
10.1 India Yoga and Exercise Mats Market Revenue Share, By Companies, 2024 |
10.2 India Yoga and Exercise Mats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |