Kenya Mobile Wallet Market (2025-2031) Outlook | Revenue, Industry, Forecast, Value, Size, Growth, Share, Trends, Analysis, Companies

Market Forecast By Type (Proximity, Remote), By Technology (Near Field Communication, Qr Code, Text Based/short Message Service, Digital Only), By Application (Hospitality & Transportation, Media & Entertainment, Retail, Healthcare, Energy & Utilities, Telecommunication, Others), By End User (Personal, Business) And Competitive Landscape
Product Code: ETC278510 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Kenya Mobile Wallet Market Overview

The mobile wallet market in Kenya is thriving, with consumers increasingly using mobile wallets for payments, money transfers, and financial services. Mobile wallets offer convenience, security, and integration with various financial services.

Drivers of the market

The mobile wallet market in Kenya is driven by the adoption of digital payment solutions, contactless transactions, and mobile banking apps, enabling users to store, manage, and transfer money using their smartphones, driven by factors such as financial inclusion, convenience, and smartphone penetration.

Challenges of the market

Challenges in the mobile wallet market in Kenya include interoperability issues between different mobile payment platforms, limited merchant acceptance of mobile payments, and regulatory constraints on mobile wallet services. Moreover, concerns regarding transaction security, user trust, and financial inclusion impact market growth and adoption of mobile wallet solutions.

Government Policy of the market

Kenya Mobile Wallet Market, while showing rapid growth, is plagued by issues such as regulatory uncertainties and cybersecurity threats. The lack of a comprehensive regulatory framework creates a risk-averse environment among potential users and providers. Cybersecurity remains a major concern, with frequent reports of fraud and hacking incidents undermining user trust. Moreover, the uneven distribution of technological infrastructure across urban and rural areas limits the accessibility and usability of mobile wallet services. Educating the population about the benefits and security of mobile wallets is also a challenge, as many potential users remain skeptical or unaware.

Key Highlights of the Report:

  • Kenya Mobile Wallet Market Outlook
  • Market Size of Kenya Mobile Wallet Market, 2024
  • Forecast of Kenya Mobile Wallet Market, 2031
  • Historical Data and Forecast of Kenya Mobile Wallet Revenues & Volume for the Period 2021-2031
  • Kenya Mobile Wallet Market Trend Evolution
  • Kenya Mobile Wallet Market Drivers and Challenges
  • Kenya Mobile Wallet Price Trends
  • Kenya Mobile Wallet Porter's Five Forces
  • Kenya Mobile Wallet Industry Life Cycle
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Proximity for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Remote for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Technology for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Near Field Communication for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Qr Code for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Text Based/short Message Service for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Digital Only for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Hospitality & Transportation for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Media & Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Energy & Utilities for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Telecommunication for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By End User for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Personal for the Period 2021-2031
  • Historical Data and Forecast of Kenya Mobile Wallet Market Revenues & Volume By Business for the Period 2021-2031
  • Kenya Mobile Wallet Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Technology
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By End User
  • Kenya Mobile Wallet Top Companies Market Share
  • Kenya Mobile Wallet Competitive Benchmarking By Technical and Operational Parameters
  • Kenya Mobile Wallet Company Profiles
  • Kenya Mobile Wallet Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Kenya Mobile Wallet Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Kenya Mobile Wallet Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya Mobile Wallet Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya Mobile Wallet Market Revenues & Volume, 2021 & 2031F

3.3 Kenya Mobile Wallet Market - Industry Life Cycle

3.4 Kenya Mobile Wallet Market - Porter's Five Forces

3.5 Kenya Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Kenya Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F

3.7 Kenya Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 Kenya Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F

4 Kenya Mobile Wallet Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Kenya

4.2.2 Growth in internet and mobile network infrastructure

4.2.3 Rising demand for convenient and secure payment solutions

4.2.4 Government initiatives promoting digital financial services

4.2.5 Expansion of mobile money services by telecom operators

4.3 Market Restraints

4.3.1 Limited digital literacy and awareness among certain population segments

4.3.2 Security concerns related to mobile wallet transactions

4.3.3 Regulatory challenges and compliance requirements

4.3.4 Competition from traditional banking services

4.3.5 Economic factors affecting consumer spending and adoption rates

5 Kenya Mobile Wallet Market Trends

6 Kenya Mobile Wallet Market, By Types

6.1 Kenya Mobile Wallet Market, By Type

6.1.1 Overview and Analysis

6.1.2 Kenya Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Kenya Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F

6.1.4 Kenya Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F

6.2 Kenya Mobile Wallet Market, By Technology

6.2.1 Overview and Analysis

6.2.2 Kenya Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F

6.2.3 Kenya Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F

6.2.4 Kenya Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F

6.2.5 Kenya Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F

6.3 Kenya Mobile Wallet Market, By Application

6.3.1 Overview and Analysis

6.3.2 Kenya Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F

6.3.3 Kenya Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F

6.3.4 Kenya Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F

6.3.5 Kenya Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.6 Kenya Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F

6.3.7 Kenya Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F

6.4 Kenya Mobile Wallet Market, By End User

6.4.1 Overview and Analysis

6.4.2 Kenya Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F

6.4.3 Kenya Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F

7 Kenya Mobile Wallet Market Import-Export Trade Statistics

7.1 Kenya Mobile Wallet Market Export to Major Countries

7.2 Kenya Mobile Wallet Market Imports from Major Countries

8 Kenya Mobile Wallet Market Key Performance Indicators

8.1 Average transaction value per user

8.2 Number of active mobile wallet users

8.3 Frequency of mobile wallet usage per user

8.4 Growth rate of mobile wallet transactions

8.5 Customer satisfaction and retention rates

9 Kenya Mobile Wallet Market - Opportunity Assessment

9.1 Kenya Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Kenya Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F

9.3 Kenya Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 Kenya Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F

10 Kenya Mobile Wallet Market - Competitive Landscape

10.1 Kenya Mobile Wallet Market Revenue Share, By Companies, 2024

10.2 Kenya Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Pricing
  • Single User License
    $ 1,995
  • Department License
    $ 2,400
  • Site License
    $ 3,120
  • Global License
    $ 3,795
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Related Reports

Industry Events and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All