Product Code: ETC278510 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The mobile wallet market in Kenya is thriving, with consumers increasingly using mobile wallets for payments, money transfers, and financial services. Mobile wallets offer convenience, security, and integration with various financial services.
The mobile wallet market in Kenya is driven by the adoption of digital payment solutions, contactless transactions, and mobile banking apps, enabling users to store, manage, and transfer money using their smartphones, driven by factors such as financial inclusion, convenience, and smartphone penetration.
Challenges in the mobile wallet market in Kenya include interoperability issues between different mobile payment platforms, limited merchant acceptance of mobile payments, and regulatory constraints on mobile wallet services. Moreover, concerns regarding transaction security, user trust, and financial inclusion impact market growth and adoption of mobile wallet solutions.
Kenya Mobile Wallet Market, while showing rapid growth, is plagued by issues such as regulatory uncertainties and cybersecurity threats. The lack of a comprehensive regulatory framework creates a risk-averse environment among potential users and providers. Cybersecurity remains a major concern, with frequent reports of fraud and hacking incidents undermining user trust. Moreover, the uneven distribution of technological infrastructure across urban and rural areas limits the accessibility and usability of mobile wallet services. Educating the population about the benefits and security of mobile wallets is also a challenge, as many potential users remain skeptical or unaware.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile Wallet Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile Wallet Market - Industry Life Cycle |
3.4 Kenya Mobile Wallet Market - Porter's Five Forces |
3.5 Kenya Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Kenya Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Kenya Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Kenya Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya |
4.2.2 Growth in internet and mobile network infrastructure |
4.2.3 Rising demand for convenient and secure payment solutions |
4.2.4 Government initiatives promoting digital financial services |
4.2.5 Expansion of mobile money services by telecom operators |
4.3 Market Restraints |
4.3.1 Limited digital literacy and awareness among certain population segments |
4.3.2 Security concerns related to mobile wallet transactions |
4.3.3 Regulatory challenges and compliance requirements |
4.3.4 Competition from traditional banking services |
4.3.5 Economic factors affecting consumer spending and adoption rates |
5 Kenya Mobile Wallet Market Trends |
6 Kenya Mobile Wallet Market, By Types |
6.1 Kenya Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Kenya Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Kenya Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Kenya Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Kenya Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Kenya Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Kenya Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Kenya Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Kenya Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Kenya Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Kenya Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Kenya Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Kenya Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Kenya Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Kenya Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Kenya Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Kenya Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Kenya Mobile Wallet Market Import-Export Trade Statistics |
7.1 Kenya Mobile Wallet Market Export to Major Countries |
7.2 Kenya Mobile Wallet Market Imports from Major Countries |
8 Kenya Mobile Wallet Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile wallet users |
8.3 Frequency of mobile wallet usage per user |
8.4 Growth rate of mobile wallet transactions |
8.5 Customer satisfaction and retention rates |
9 Kenya Mobile Wallet Market - Opportunity Assessment |
9.1 Kenya Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Kenya Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Kenya Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Kenya Mobile Wallet Market - Competitive Landscape |
10.1 Kenya Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |