Market Forecast By Product Types (Meat/Poultry Products, Cereal Based Products, Vegetables Based Products & Others), By Packaging Types (Sachet, Canned, Boxed, Frozen or Chilled & Others), By Distribution Channels (Hypermarkets/Supermarkets, Conveniences/Departmental Stores, Specialty Stores, Online Stores & Others) and Competitive Landscape
Product Code: ETC002684 | Publication Date: May 2020 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya Ready-to-Eat Food Market is anticipated to gain momentum during the forecast period (2020-2026F) due to the rising disposable income of middle-class consumers and the growing demand for ready-to-eat food in the country. However, the economic slowdown in the region due to the outbreak of coronavirus (COVID-19) and increasing health awareness with an emphasis on calorie and cholesterol content among consumers may hamper the growth of ready-to-eat food market in the near term.
According to 6Wresearch, Kenya Ready-to-Eat Food Market is anticipated to register growth during 2020-2026. By distribution channels, online stores have witnessed significant growth in the market due to urban consumers shifting from bulk purchases to a “buy as you need” mentality. Moreover, the government has prioritized the expansion of Information Communication Technology (ICT) services in the country and also, increase in investment of e-commerce giants such as Jumia, Cheki, Rupu, and Alibaba in the recent years allowing e-commerce to flourish in unfettered environments.
By product types, meat/poultry products held the majority of share in the overall Kenya ready-to-eat food market due to the introduction of international brands, availability of a variety of flavors such as beef rib steak, lamb kabobs, and turkey meatballs, and expanding online shopping in the country. Further, improving consumer lifestyle and rapid urbanization are increasing demand for on the go convenience foods, thereby fuelling the growth of the ready-to-eat food market in Kenya.
The Kenya Ready-to-Eat Food market report thoroughly covers the market by product types, packaging types, distribution channels, and regions. Kenya Ready-to-Eat Food market outlook report provides an unbiased and detailed analysis of the on-going Kenya Ready-to-Eat Food market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report:
Markets Covered
The Kenya Ready-to-Eat Food Market report provides a detailed analysis of the following market segments:
By Product Types
By Packaging Types
By Distribution Channels
Other Key Reports Available:
1. Executive Summary |
2. Introduction |
2.1. Report Description |
2.2. Key Highlights |
2.3. Market Scope & Segmentation |
2.4. Research Methodology |
2.5. Assumptions |
3. Kenya Ready-to-Eat Food Market Overview |
3.1. Kenya Ready-to-Eat Food Market Revenues, 2016-2026F |
3.2. Kenya Ready-to-Eat Food Market – Industry Life Cycle |
3.3. Kenya Ready-to-Eat Food Market – Porter’s Five Forces |
3.4. Kenya Ready-to-Eat Food Market Revenue Share, By Product Types, 2019 & 2026F |
3.5. Kenya Ready-to-Eat Food Market Revenue Share, By Packaging Types, 2019 & 2026F |
3.6. Kenya Ready-to-Eat Food Market Revenue Share, By Distribution Channels, 2019 & 2026F |
3.7. Kenya Ready-to-Eat Food Market Revenue Share, By Regions, 2019 & 2026F |
4. Kenya Ready-to-Eat Food Market Dynamics |
4.1. Impact Analysis |
4.2. Market Drivers |
4.3. Market Restraints |
5. Kenya Ready-to-Eat Food Market Trends |
6. Kenya Ready-to-Eat Food Market Overview, By Product Types |
6.1. Kenya Meat/Poultry Ready-to-Eat Food Market Revenues, 2016-2026F |
6.2. Kenya Cereal Based Ready-to-Eat Food Market Revenues, 2016-2026F |
6.3. Kenya Vegetables Based Ready-to-Eat Food Market Revenues, 2016-2026F |
6.4. Kenya Other Ready-to-Eat Food Market Revenues, 2016-2026F |
7. Kenya Ready-to-Eat Food Market Overview, By Packaging Types |
7.1. Kenya Sachet Packaging Ready-to-Eat Food Market Revenues, 2016-2026F |
7.2. Kenya Boxed Packaging Ready-to-Eat Food Market Revenues, 2016-2026F |
7.3. Kenya Canned Packaging Ready-to-Eat Food Market Revenues, 2016-2026F |
7.4. Kenya Frozen or Chilled Packaging Ready-to-Eat Food Market Revenues, 2016-2026F |
7.5. Kenya Other Packaging Ready-to-Eat Food Market Revenues, 2016-2026F |
8. Kenya Ready-to-Eat Food Market Overview, By Distribution Channels |
8.1. Kenya Ready-to-Eat Food Market Revenues, By Convenience/Departmental Stores, 2016-2026F |
8.2. Kenya Ready-to-Eat Food Market Revenues, By Online Stores, 2016-2026F |
8.3. Kenya Ready-to-Eat Food Market Revenues, By Specialty Stores, 2016-2026F |
8.4. Kenya Ready-to-Eat Food Market Revenues, By Hypermarkets/Supermarkets, 2016-2026F |
8.5. Kenya Ready-to-Eat Food Market Revenues, By Other Distribution Channels, 2016-2026F |
9. Kenya Ready-to-Eat Food Market Overview, By Regions |
10. Kenya Ready-to-Eat Food Market Key Performance Indicators |
11. Kenya Ready-to-Eat Food Market Opportunity Assessment |
11.1. Kenya Ready-to-Eat Food Market Opportunity Assessment, By Product Types, 2026F |
11.2. Kenya Ready-to-Eat Food Market Opportunity Assessment, By Packaging Types, 2026F |
11.3. Kenya Ready-to-Eat Food Market Opportunity Assessment, By Distribution Channels, 2026F |
12. Kenya Ready-to-Eat Food Market Competitive Landscape |
12.1. Kenya Ready-to-Eat Food Market Revenue Share, By Company, 2019 |
12.2. Kenya Ready-to-Eat Food Market Competitive Benchmarking, By Technical Parameters |
13. Company Profiles |
14. Recommendations |
15. Disclaimer |