Kenya Smartphone Market (2020-2026) | Size, Industry, COVID-19 IMPACT, Share, Trends, Value, Forecast, Analysis, Companies, Growth, Outlook & Revenue

kenya smartphone market synopsis

The Kenya smartphone market is expected to register a CAGR of 12.2% over the forecast period (2020-2026). The increasing disposable income in Kenya has propelled the growth of the smartphone market. Moreover, with easy access to mobile internet, more and more Kenyas are using smartphones for various activities such as online banking services, e-commerce transactions, communication applications, etc., which is further driving the demand for smartphones in Kenya.

Additionally, the rising popularity of social media platforms coupled with numerous government initiatives to promote digital literacy among Kenya citizens are also contributing toward robust growth of this sector in coming years. For instance, according to GSMA?s Connected Women Programme 2019 report on women`s access and usage of mobile technology and its impact on their economic empowerment across developing markets including Sub-Saharan Africa (SSA), there were 39 million unique female subscribers aged 15+ years in SSA as compared with 65 million male users at the end of 2018; indicating a gender gap ratio of 60:40. This suggests that there exist immense opportunities for smartphone manufacturers operating within that region by tapping into this underserved section and providing them advanced handsets catering their needs specifically. Furthermore, significant investments made by several telecom operators across various Africa countries like Ghana and Nigeria have enabled easy accessibility at affordable prices thus boosting up consumption rate among low and middle class population residing mainly in rural areas thereby presenting an opportunity for device vendors seeking expansion outside urban centers Thereby these factors are likely to contribute significantly towards positive outlook during forecast period 2020-2026.

Key Highlights of the Report:

• Kenya Smartphone Market Outlook
• Market Size of Kenya Smartphone Market, 2019
• Forecast of Kenya Smartphone Market, 2026
• Historical Data and Forecast of Kenya Smartphone Revenues & Volume for the Period 2016 - 2026
• Kenya Smartphone Market Trend Evolution
• Kenya Smartphone Market Drivers and Challenges
• Kenya Smartphone Price Trends
• Kenya Smartphone Porter's Five Forces
• Kenya Smartphone Industry Life Cycle
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Product Type for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Android for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By iOS for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Windows for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Blackberry Operating System for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Other for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By OEM for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By Retailer for the Period 2016 - 2026
• Historical Data and Forecast of Kenya Smartphone Market Revenues & Volume By e-Commerce for the Period 2016 - 2026
• Kenya Smartphone Import Export Trade Statistics
• Market Opportunity Assessment By Product Type
• Market Opportunity Assessment By Distribution Channel
• Kenya Smartphone Top Companies Market Share
• Kenya Smartphone Competitive Benchmarking By Technical and Operational Parameters
• Kenya Smartphone Company Profiles
• Kenya Smartphone Key Strategic Recommendations