Product Code: ETC012070 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Kenya smartphone market is expected to register a CAGR of 12.2% over the forecast period (2020-2026). The increasing disposable income in Kenya has propelled the growth of the smartphone market. Moreover, with easy access to mobile internet, more and more Kenyas are using smartphones for various activities such as online banking services, e-commerce transactions, communication applications, etc., which is further driving the demand for smartphones in Kenya.
Additionally, the rising popularity of social media platforms coupled with numerous government initiatives to promote digital literacy among Kenya citizens are also contributing toward robust growth of this sector in coming years. For instance, according to GSMA’s Connected Women Programme 2019 report on women`s access and usage of mobile technology and its impact on their economic empowerment across developing markets including Sub-Saharan Africa (SSA), there were 39 million unique female subscribers aged 15+ years in SSA as compared with 65 million male users at the end of 2018; indicating a gender gap ratio of 60:40. This suggests that there exist immense opportunities for smartphone manufacturers operating within that region by tapping into this underserved section and providing them advanced handsets catering their needs specifically. Furthermore, significant investments made by several telecom operators across various Africa countries like Ghana and Nigeria have enabled easy accessibility at affordable prices thus boosting up consumption rate among low and middle class population residing mainly in rural areas thereby presenting an opportunity for device vendors seeking expansion outside urban centers Thereby these factors are likely to contribute significantly towards positive outlook during forecast period 2020-2026.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Smartphone Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Smartphone Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Smartphone Market - Industry Life Cycle |
3.4 Kenya Smartphone Market - Porter's Five Forces |
3.5 Kenya Smartphone Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kenya Smartphone Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Kenya Smartphone Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Smartphone Market Trends |
6 Kenya Smartphone Market, By Types |
6.1 Kenya Smartphone Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Smartphone Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kenya Smartphone Market Revenues & Volume, By Android, 2016 - 2026F |
6.1.4 Kenya Smartphone Market Revenues & Volume, By iOS, 2016 - 2026F |
6.1.5 Kenya Smartphone Market Revenues & Volume, By Windows, 2016 - 2026F |
6.1.6 Kenya Smartphone Market Revenues & Volume, By Blackberry Operating System , 2016 - 2026F |
6.1.7 Kenya Smartphone Market Revenues & Volume, By Other , 2016 - 2026F |
6.2 Kenya Smartphone Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Kenya Smartphone Market Revenues & Volume, By OEM, 2016 - 2026F |
6.2.3 Kenya Smartphone Market Revenues & Volume, By Retailer, 2016 - 2026F |
6.2.4 Kenya Smartphone Market Revenues & Volume, By e-Commerce, 2016 - 2026F |
7 Kenya Smartphone Market Import-Export Trade Statistics |
7.1 Kenya Smartphone Market Export to Major Countries |
7.2 Kenya Smartphone Market Imports from Major Countries |
8 Kenya Smartphone Market Key Performance Indicators |
9 Kenya Smartphone Market - Opportunity Assessment |
9.1 Kenya Smartphone Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kenya Smartphone Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Kenya Smartphone Market - Competitive Landscape |
10.1 Kenya Smartphone Market Revenue Share, By Companies, 2019 |
10.2 Kenya Smartphone Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |