Product Code: ETC103929 | Publication Date: Jul 2023 | Updated Date: May 2024 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Kenya vitamin B3 market outlook is positive and growing. Demand for vitamins has been rising steadily given their essential role in maintaining healthy dietary habits. The key drivers of growth include the increasing population, rising incomes, urbanization, improving healthcare infrastructure, and changing diets among consumers. Additionally, the increased awareness about health benefits associated with consuming supplements has also led to an increase in demand for vitamin B3 products.
Increasing awareness and demand for vitamin B3-fortified foods among consumers in Kenya.Rising health consciousness among Kenyans, particularly related to heart health and cholesterol levels, which is driving increased consumption of products containing Vitamin B3. Growing prevalence of malnutrition in Kenya has led to an increasing focus on fortified food offerings that provide essential vitamins and minerals to address nutritional deficiencies across various demographics in the country. Increase in government initiatives aimed at improving Vitamin B3 consumption and nutrition through public campaigns such as fortifying staple foods with micronutrients like Vitamin B3 where necessary or providing supplements as part of national school meal programs etc., have been instrumental in boosting market growth over recent years. Growing popularity of dietary supplements due to their potential therapeutic benefits has bolstered demand from consumers for high quality vitamin products including those containing Vitamin B3.
The major challenge faced by Kenya`s Vitamin B3 industry is the lack of production facilities that can produce quality products at competitive prices which results in imports dominating the domestic supply chain leading to higher costs and lower margins for local producers. Another constraint on growth is the low availability of raw materials as most are imported from abroad thus requiring longer lead times and larger upfront investments than locally sourced goods. Lastly, firms face challenges related to inadequate access to finance such as loan terms that make it difficult for them to invest in new technology or expand their capacity due to high-interest rates charged by financial institutions operating within the country..
Notably, some players have taken advantage of this situation including Univa Pharmaceuticals Ltd which has invested heavily into Research & Development (R&D) operations allowing them to develop generics of well-known drugs used globally while still maintaining cost competitiveness; a strategy they use when competing against large multinationals who focus more on marketing strategies rather than developing generic alternatives with better pricing models . Other noteworthy players include GlaxoSmithKline Consumer Healthcare Ltd., Reckitt Benckiser Group plc., Nairobi Pharma East Africa Limited amongst others all competing within this space depending upon their respective capabilities & R&D efforts geared towards providing customers with cost effective solutions making them accessible even across rural areas where access remains limited due largely owing logistical issues however these companies are working hard towards bridging this gap over time aided by technological advancements specifically targeting remote locations
The global pandemic Covid-19 had a significant impact on Kenys Vitamin B3 industry given its dependence upon strategic partnerships between international firms especially those located outside Africa continent following travel restrictions imposed both domestically as well as internationally resulting into delays surrounding deliveries thus impacting revenues earned through exports/imports activities due largely owing extended transit times apart from bottlenecks created throughout various stages along supply chain particularly during initial months after outbreak until governments adopted measures necessary containing spread primarily via social distancing rules coupled together safety protocols restricting physical interactions thereby resulting into temporary closure several manufacturing units.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Vitamin B3 Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Vitamin B3 Market Revenues & Volume, 2020 & 2027F |
3.3 Kenya Vitamin B3 Market - Industry Life Cycle |
3.4 Kenya Vitamin B3 Market - Porter's Five Forces |
3.5 Kenya Vitamin B3 Market Revenues & Volume Share, By Type, 2020 & 2027F |
3.6 Kenya Vitamin B3 Market Revenues & Volume Share, By Source, 2020 & 2027F |
3.7 Kenya Vitamin B3 Market Revenues & Volume Share, By Form, 2020 & 2027F |
3.8 Kenya Vitamin B3 Market Revenues & Volume Share, By Application, 2020 & 2027F |
4 Kenya Vitamin B3 Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Vitamin B3 Market Trends |
6 Kenya Vitamin B3 Market, By Types |
6.1 Kenya Vitamin B3 Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Vitamin B3 Market Revenues & Volume, By Type, 2018 - 2027F |
6.1.3 Kenya Vitamin B3 Market Revenues & Volume, By Feed grade, 2018 - 2027F |
6.1.4 Kenya Vitamin B3 Market Revenues & Volume, By Nutrition grade, 2018 - 2027F |
6.2 Kenya Vitamin B3 Market, By Source |
6.2.1 Overview and Analysis |
6.2.2 Kenya Vitamin B3 Market Revenues & Volume, By Natural, 2018 - 2027F |
6.2.3 Kenya Vitamin B3 Market Revenues & Volume, By Synthetic, 2018 - 2027F |
6.3 Kenya Vitamin B3 Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Kenya Vitamin B3 Market Revenues & Volume, By Dry, 2018 - 2027F |
6.3.3 Kenya Vitamin B3 Market Revenues & Volume, By Liquid, 2018 - 2027F |
6.4 Kenya Vitamin B3 Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Kenya Vitamin B3 Market Revenues & Volume, By Nutrition, 2018 - 2027F |
6.4.3 Kenya Vitamin B3 Market Revenues & Volume, By Consumer, 2018 - 2027F |
6.4.4 Kenya Vitamin B3 Market Revenues & Volume, By Agrochemicals, 2018 - 2027F |
6.4.5 Kenya Vitamin B3 Market Revenues & Volume, By Pharmaceuticals, 2018 - 2027F |
6.4.6 Kenya Vitamin B3 Market Revenues & Volume, By Other applications, 2018 - 2027F |
7 Kenya Vitamin B3 Market Import-Export Trade Statistics |
7.1 Kenya Vitamin B3 Market Export to Major Countries |
7.2 Kenya Vitamin B3 Market Imports from Major Countries |
8 Kenya Vitamin B3 Market Key Performance Indicators |
9 Kenya Vitamin B3 Market - Opportunity Assessment |
9.1 Kenya Vitamin B3 Market Opportunity Assessment, By Type, 2020 & 2027F |
9.2 Kenya Vitamin B3 Market Opportunity Assessment, By Source, 2020 & 2027F |
9.3 Kenya Vitamin B3 Market Opportunity Assessment, By Form, 2020 & 2027F |
9.4 Kenya Vitamin B3 Market Opportunity Assessment, By Application, 2020 & 2027F |
10 Kenya Vitamin B3 Market - Competitive Landscape |
10.1 Kenya Vitamin B3 Market Revenue Share, By Companies, 2020 |
10.2 Kenya Vitamin B3 Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |