| Product Code: ETC4549347 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The COVID-19 pandemic has had a profound impact on the plant-based meat market in Malaysia. As the crisis unfolded, consumers became more mindful of their food choices, with a growing number of them turning to plant-based meat alternatives as a result. This shift can be attributed to concerns about food safety and the zoonotic origins of the virus. The pandemic underscored the importance of reducing reliance on traditional meat production and exploring alternative protein sources. As a result, the plant-based meat market saw increased interest and demand during the pandemic, and this trend is expected to continue in the post-COVID era.
The COVID-19 pandemic had a notable impact on the plant-based meat market in Malaysia. As the pandemic disrupted supply chains and raised concerns about meat consumption, many consumers sought alternative protein sources. The crisis accelerated the shift toward plant-based meat products as consumers became more health-conscious and concerned about food safety. This created a unique opportunity for plant-based meat companies to gain market share. Furthermore, the pandemic heightened concerns about zoonotic diseases and the need for more sustainable food production systems, leading to a shift in consumer behavior. As a result, the plant-based meat market in Malaysia experienced increased adoption, product innovation, and significant investments during this period.
The COVID-19 pandemic has presented both opportunities and challenges to the plant-based meat market in Malaysia. On one hand, the increased focus on health and wellness has driven interest in plant-based alternatives. However, supply chain disruptions, increased prices of raw materials, and economic uncertainties have posed challenges to production and affordability. Furthermore, shifting consumer preferences during and after the pandemic can be unpredictable, making it challenging to adapt and plan effectively. The market must remain agile and adaptable to meet these evolving challenges.
The COVID-19 pandemic has had a profound impact on various sectors, and the plant-based meat market in Malaysia was no exception. The crisis prompted a reevaluation of dietary habits, with a heightened focus on health and wellness. Consumers, more than ever, sought products that offered both nutritional benefits and a lower environmental footprint. As a result, the plant-based meat market experienced a surge in demand during the height of the pandemic. Additionally, disruptions in the traditional meat supply chain further bolstered interest in plant-based alternatives. This shift in consumer behavior is expected to have a lasting effect on the plant-based meat market, driving innovation and growth in the sector.
The COVID-19 pandemic has had a notable impact on the Malaysia Plant-Based Meat Market, with disruptions in supply chains and shifts in consumer preferences. Leading Players in this market, such as Beyond Meat, Inc., Impossible Foods Inc., Quorn Foods, Nestl?, and Gardenia, have adapted to these changes by focusing on e-commerce and home delivery services. They are also emphasizing the health and sustainability benefits of plant-based meat alternatives in their marketing strategies to appeal to health-conscious consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia COVID-19 Impact on Plant-Based Meat Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia COVID-19 Impact on Plant-Based Meat Market - Industry Life Cycle |
3.4 Malaysia COVID-19 Impact on Plant-Based Meat Market - Porter's Five Forces |
3.5 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume Share, By Raw Material, 2021 & 2031F |
3.6 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia COVID-19 Impact on Plant-Based Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness and concern about health and environmental issues related to meat consumption |
4.2.2 Increasing adoption of vegetarian and flexitarian diets among the Malaysian population |
4.2.3 Government initiatives promoting sustainable food sources and reducing carbon footprint |
4.3 Market Restraints |
4.3.1 Higher cost of plant-based meat products compared to traditional animal-based meat |
4.3.2 Limited availability and variety of plant-based meat options in the Malaysian market |
4.3.3 Cultural preferences for traditional meat dishes hindering widespread acceptance of plant-based alternatives |
5 Malaysia COVID-19 Impact on Plant-Based Meat Market Trends |
6 Malaysia COVID-19 Impact on Plant-Based Meat Market, By Types |
6.1 Malaysia COVID-19 Impact on Plant-Based Meat Market, By Raw Material |
6.1.1 Overview and Analysis |
6.1.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Raw Material, 2021-2031F |
6.1.3 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Soy, 2021-2031F |
6.1.4 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Wheat, 2021-2031F |
6.1.5 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Pea, 2021-2031F |
6.2 Malaysia COVID-19 Impact on Plant-Based Meat Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Burger Patties, 2021-2031F |
6.2.3 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Sausages, 2021-2031F |
6.2.4 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Strips & Nuggets, 2021-2031F |
6.2.5 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Meatballs, 2021-2031F |
6.3 Malaysia COVID-19 Impact on Plant-Based Meat Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Retail Outlets, 2021-2031F |
6.3.3 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By Foodservice, 2021-2031F |
6.3.4 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenues & Volume, By E-commerce, 2021-2031F |
7 Malaysia COVID-19 Impact on Plant-Based Meat Market Import-Export Trade Statistics |
7.1 Malaysia COVID-19 Impact on Plant-Based Meat Market Export to Major Countries |
7.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Imports from Major Countries |
8 Malaysia COVID-19 Impact on Plant-Based Meat Market Key Performance Indicators |
8.1 Number of new plant-based meat product launches in the Malaysian market |
8.2 Percentage of restaurants offering plant-based meat options on their menus |
8.3 Consumer surveys indicating willingness to substitute traditional meat with plant-based alternatives |
9 Malaysia COVID-19 Impact on Plant-Based Meat Market - Opportunity Assessment |
9.1 Malaysia COVID-19 Impact on Plant-Based Meat Market Opportunity Assessment, By Raw Material, 2021 & 2031F |
9.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Malaysia COVID-19 Impact on Plant-Based Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia COVID-19 Impact on Plant-Based Meat Market - Competitive Landscape |
10.1 Malaysia COVID-19 Impact on Plant-Based Meat Market Revenue Share, By Companies, 2024 |
10.2 Malaysia COVID-19 Impact on Plant-Based Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |