| Product Code: ETC4659334 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
The blanket import market in New Zealand continued to be dominated by top exporting countries such as China, India, Pakistan, UK, and Italy in 2024. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a steady compound annual growth rate (CAGR) of 3.98% over the period of 2020-2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting potential opportunities for market players to differentiate and compete in this segment. The consistent presence of key exporting countries highlights the importance of these markets in supplying blankets to New Zealand.
The Blanket market in New Zealand is projected to grow at a stable growth rate of 2.87% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Blanket Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Blanket Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Blanket Market - Industry Life Cycle |
3.4 New Zealand Blanket Market - Porter's Five Forces |
3.5 New Zealand Blanket Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 New Zealand Blanket Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 New Zealand Blanket Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Blanket Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for sustainable and eco-friendly products in the textile industry |
4.2.2 Increasing focus on quality and design aesthetics in home decor |
4.2.3 Rising disposable income and changing consumer preferences towards premium products |
4.3 Market Restraints |
4.3.1 Intense competition from international blanket manufacturers |
4.3.2 Fluctuating raw material prices, such as wool and cotton |
4.3.3 Economic uncertainty impacting consumer spending patterns |
5 New Zealand Blanket Market Trends |
6 New Zealand Blanket Market Segmentations |
6.1 New Zealand Blanket Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Blanket Market Revenues & Volume, By Mink, 2021-2031F |
6.1.3 New Zealand Blanket Market Revenues & Volume, By Fleece, 2021-2031F |
6.1.4 New Zealand Blanket Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.5 New Zealand Blanket Market Revenues & Volume, By Polyester, 2021-2031F |
6.1.6 New Zealand Blanket Market Revenues & Volume, By Others, 2021-2031F |
6.2 New Zealand Blanket Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Blanket Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 New Zealand Blanket Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 New Zealand Blanket Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Blanket Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.3.3 New Zealand Blanket Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 New Zealand Blanket Market Revenues & Volume, By Online, 2021-2031F |
7 New Zealand Blanket Market Import-Export Trade Statistics |
7.1 New Zealand Blanket Market Export to Major Countries |
7.2 New Zealand Blanket Market Imports from Major Countries |
8 New Zealand Blanket Market Key Performance Indicators |
8.1 Consumer engagement with online marketing campaigns and social media promotions |
8.2 Number of new product launches and innovations in the blanket market |
8.3 Customer satisfaction and feedback ratings on product quality and design |
8.4 Percentage of repeat purchases and customer loyalty programs participation |
9 New Zealand Blanket Market - Opportunity Assessment |
9.1 New Zealand Blanket Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 New Zealand Blanket Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 New Zealand Blanket Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Blanket Market - Competitive Landscape |
10.1 New Zealand Blanket Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Blanket Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |