| Product Code: ETC5117386 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The electric water heater import market in New Zealand continued to thrive in 2024, with top exporting countries including China, Australia, UK, Italy, and Germany. The market remained highly concentrated based on the Herfindahl-Hirschman Index (HHI). The impressive compound annual growth rate (CAGR) of 16.19% from 2020 to 2024 indicates sustained expansion, while the notable growth rate of 38.39% from 2023 to 2024 suggests accelerating momentum in the industry. This data underscores the strong demand for electric water heaters in New Zealand and the competitive landscape among key exporting nations.

By 2027, New Zealand's Electric Water Heater market is forecasted to achieve a stable growth rate of 2.96%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

In New Zealand, the electric water heater market is evolving in response to the growing demand for energy-efficient and environmentally friendly heating solutions. With advancements in technology and increasing awareness of sustainability, consumers are opting for electric water heaters with improved efficiency and performance.
The increasing focus on energy efficiency and the adoption of renewable energy sources drive the demand for electric water heaters in New Zealand. Electric water heaters offer advantages such as fast heating, precise temperature control, and compatibility with solar power systems, aligning with the country`s sustainable energy goals. Moreover, technological advancements, including heat pump technology and smart water heating systems, enhance energy efficiency and reduce operating costs, further boosting market growth as consumers seek cost-effective and environmentally friendly water heating solutions.
The electric water heater market in New Zealand faces challenges from increasing energy efficiency standards and consumer demand for eco-friendly products. Manufacturers must invest in new technologies to meet these standards, which can be costly. Additionally, the market is becoming saturated, leading to intense price competition. Supply chain issues, particularly for components sourced internationally, can also affect production and availability.
Electric water heaters are popular in New Zealand households due to their energy efficiency and convenience. Government initiatives promoting energy efficiency and sustainability are driving market growth as consumers seek eco-friendly heating solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Electric Water Heater Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Electric Water Heater Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Electric Water Heater Market - Industry Life Cycle |
3.4 New Zealand Electric Water Heater Market - Porter's Five Forces |
3.5 New Zealand Electric Water Heater Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Electric Water Heater Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 New Zealand Electric Water Heater Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on energy efficiency and sustainability in New Zealand |
4.2.2 Government initiatives promoting the adoption of electric water heaters |
4.2.3 Growing demand for residential and commercial construction projects in the country |
4.3 Market Restraints |
4.3.1 High initial cost of electric water heaters compared to traditional alternatives |
4.3.2 Limited awareness and education on the benefits of electric water heaters |
4.3.3 Intense competition from other types of water heating solutions |
5 New Zealand Electric Water Heater Market Trends |
6 New Zealand Electric Water Heater Market Segmentations |
6.1 New Zealand Electric Water Heater Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Electric Water Heater Market Revenues & Volume, By Tankless Water Heater, 2021-2031F |
6.1.3 New Zealand Electric Water Heater Market Revenues & Volume, By Storage Water Heater, 2021-2031F |
6.2 New Zealand Electric Water Heater Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Electric Water Heater Market Revenues & Volume, By Residential, 2021-2031F |
6.2.3 New Zealand Electric Water Heater Market Revenues & Volume, By Commercial, 2021-2031F |
6.2.4 New Zealand Electric Water Heater Market Revenues & Volume, By Industrial, 2021-2031F |
7 New Zealand Electric Water Heater Market Import-Export Trade Statistics |
7.1 New Zealand Electric Water Heater Market Export to Major Countries |
7.2 New Zealand Electric Water Heater Market Imports from Major Countries |
8 New Zealand Electric Water Heater Market Key Performance Indicators |
8.1 Average energy efficiency rating of electric water heaters in the market |
8.2 Number of government incentives or rebates available for electric water heater installations |
8.3 Growth in the number of new residential and commercial construction permits issued in New Zealand |
8.4 Percentage of households using electric water heaters |
8.5 Adoption rate of smart or connected electric water heaters in the market |
9 New Zealand Electric Water Heater Market - Opportunity Assessment |
9.1 New Zealand Electric Water Heater Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Electric Water Heater Market Opportunity Assessment, By Application, 2021 & 2031F |
10 New Zealand Electric Water Heater Market - Competitive Landscape |
10.1 New Zealand Electric Water Heater Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Electric Water Heater Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |