| Product Code: ETC12407821 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
The New Zealand haircare import market saw significant growth in 2024, with top exporting countries being Thailand, Australia, USA, Italy, and China. The market concentration decreased from moderate to low, signaling increased competition and variety for consumers. The compound annual growth rate (CAGR) from 2020 to 2024 was a healthy 5.37%, with a notable growth rate of 13.18% from 2023 to 2024. This indicates a thriving market with opportunities for both local and international haircare brands to expand their presence in New Zealand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Haircare Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Haircare Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Haircare Market - Industry Life Cycle |
3.4 New Zealand Haircare Market - Porter's Five Forces |
3.5 New Zealand Haircare Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Haircare Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 New Zealand Haircare Market Revenues & Volume Share, By Hair Type, 2021 & 2031F |
3.8 New Zealand Haircare Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 New Zealand Haircare Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Haircare Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal grooming and hygiene |
4.2.2 Rising disposable income leading to higher spending on premium haircare products |
4.2.3 Growing focus on natural and organic ingredients in haircare products |
4.3 Market Restraints |
4.3.1 Intense competition among haircare brands |
4.3.2 Economic uncertainty impacting consumer spending |
4.3.3 Regulatory challenges related to product safety and labeling |
5 New Zealand Haircare Market Trends |
6 New Zealand Haircare Market, By Types |
6.1 New Zealand Haircare Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Haircare Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand Haircare Market Revenues & Volume, By Shampoos, 2021 - 2031F |
6.1.4 New Zealand Haircare Market Revenues & Volume, By Conditioners, 2021 - 2031F |
6.1.5 New Zealand Haircare Market Revenues & Volume, By Hair Oils, 2021 - 2031F |
6.1.6 New Zealand Haircare Market Revenues & Volume, By Hair Masks, 2021 - 2031F |
6.1.7 New Zealand Haircare Market Revenues & Volume, By Serums, 2021 - 2031F |
6.2 New Zealand Haircare Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Haircare Market Revenues & Volume, By Hair Repair, 2021 - 2031F |
6.2.3 New Zealand Haircare Market Revenues & Volume, By Anti-Dandruff, 2021 - 2031F |
6.2.4 New Zealand Haircare Market Revenues & Volume, By Hair Growth, 2021 - 2031F |
6.2.5 New Zealand Haircare Market Revenues & Volume, By Hydration, 2021 - 2031F |
6.2.6 New Zealand Haircare Market Revenues & Volume, By UV Protection, 2021 - 2031F |
6.3 New Zealand Haircare Market, By Hair Type |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Haircare Market Revenues & Volume, By Curly, 2021 - 2031F |
6.3.3 New Zealand Haircare Market Revenues & Volume, By Straight, 2021 - 2031F |
6.3.4 New Zealand Haircare Market Revenues & Volume, By Wavy, 2021 - 2031F |
6.3.5 New Zealand Haircare Market Revenues & Volume, By Oily, 2021 - 2031F |
6.3.6 New Zealand Haircare Market Revenues & Volume, By Dry, 2021 - 2031F |
6.4 New Zealand Haircare Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Haircare Market Revenues & Volume, By Women, 2021 - 2031F |
6.4.3 New Zealand Haircare Market Revenues & Volume, By Men, 2021 - 2031F |
6.4.4 New Zealand Haircare Market Revenues & Volume, By Children, 2021 - 2031F |
6.4.5 New Zealand Haircare Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.4.6 New Zealand Haircare Market Revenues & Volume, By Home Users, 2021 - 2031F |
6.5 New Zealand Haircare Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 New Zealand Haircare Market Revenues & Volume, By Supers, 2021 - 2031F |
6.5.3 New Zealand Haircare Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.5.4 New Zealand Haircare Market Revenues & Volume, By Salons, 2021 - 2031F |
6.5.5 New Zealand Haircare Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.6 New Zealand Haircare Market Revenues & Volume, By Drug Stores, 2021 - 2031F |
7 New Zealand Haircare Market Import-Export Trade Statistics |
7.1 New Zealand Haircare Market Export to Major Countries |
7.2 New Zealand Haircare Market Imports from Major Countries |
8 New Zealand Haircare Market Key Performance Indicators |
8.1 Number of new product launches in the natural and organic haircare segment |
8.2 Consumer satisfaction levels with haircare products |
8.3 Growth in online sales of haircare products |
8.4 Number of partnerships with salons and haircare professionals |
8.5 Social media engagement and influencer collaborations for haircare brands |
9 New Zealand Haircare Market - Opportunity Assessment |
9.1 New Zealand Haircare Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Haircare Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 New Zealand Haircare Market Opportunity Assessment, By Hair Type, 2021 & 2031F |
9.4 New Zealand Haircare Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 New Zealand Haircare Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Haircare Market - Competitive Landscape |
10.1 New Zealand Haircare Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Haircare Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |