| Product Code: ETC4999814 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
New Zealand`s squid import market continues to see significant growth, with a high concentration of shipments coming from China, Thailand, South Korea, Malaysia, and Vietnam in 2024. The market concentration, as measured by the HHI, remains high, indicating a competitive landscape. The compound annual growth rate (CAGR) for the period 2020-2024 is steady at 2.92%, while the growth rate from 2023-2024 spiked dramatically to 221.93%. This surge in growth suggests a strong demand for squid imports in New Zealand, potentially driven by changing consumer preferences and market dynamics.

By 2027, New Zealand's Squid market is forecasted to achieve a stable growth rate of 3.45%, with China leading the Asia region, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Squid Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Squid Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Squid Market - Industry Life Cycle |
3.4 New Zealand Squid Market - Porter's Five Forces |
3.5 New Zealand Squid Market Revenues & Volume Share, By Products, 2021 & 2031F |
4 New Zealand Squid Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer awareness of the health benefits of consuming squid |
4.2.2 Increasing demand for sustainable and eco-friendly seafood options |
4.2.3 Rising popularity of Asian cuisine globally, leading to higher demand for squid as an ingredient |
4.3 Market Restraints |
4.3.1 Fluctuating squid catch levels due to environmental factors and fishing regulations |
4.3.2 Competition from other seafood products in the market |
4.3.3 Price volatility of squid due to factors like supply chain disruptions and currency fluctuations |
5 New Zealand Squid Market Trends |
6 New Zealand Squid Market Segmentations |
6.1 New Zealand Squid Market, By Products |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Squid Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.3 New Zealand Squid Market Revenues & Volume, By Frozen, 2021-2031F |
6.1.4 New Zealand Squid Market Revenues & Volume, By Prepared, 2021-2031F |
7 New Zealand Squid Market Import-Export Trade Statistics |
7.1 New Zealand Squid Market Export to Major Countries |
7.2 New Zealand Squid Market Imports from Major Countries |
8 New Zealand Squid Market Key Performance Indicators |
8.1 Sustainability Index of Squid Fishing Practices in New Zealand |
8.2 Consumer Perception Index on the Health Benefits of Squid |
8.3 Export Market Penetration Rate for New Zealand Squid |
9 New Zealand Squid Market - Opportunity Assessment |
9.1 New Zealand Squid Market Opportunity Assessment, By Products, 2021 & 2031F |
10 New Zealand Squid Market - Competitive Landscape |
10.1 New Zealand Squid Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Squid Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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