| Product Code: ETC11313997 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
Despite a decline in the growth rate of New Zealand whisky imports from 2023 to 2024, the market remains concentrated with the top exporting countries being the USA, Canada, UK, Mexico, and Australia. The sustained high Herfindahl-Hirschman Index (HHI) indicates a significant level of market concentration. The negative Compound Annual Growth Rate (CAGR) from 2020 to 2024 suggests challenges in the market, but with diverse sources of imports, there is potential for strategic partnerships and market expansion to revitalize the industry in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Whisky Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Whisky Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Whisky Market - Industry Life Cycle |
3.4 New Zealand Whisky Market - Porter's Five Forces |
3.5 New Zealand Whisky Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 New Zealand Whisky Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.7 New Zealand Whisky Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 New Zealand Whisky Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 New Zealand Whisky Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer interest in premium and craft spirits |
4.2.2 Growing popularity of whisky as a preferred choice among younger consumers |
4.2.3 Favorable government regulations supporting the production and export of whisky in New Zealand |
4.3 Market Restraints |
4.3.1 Intense competition from established whisky-producing countries like Scotland and Ireland |
4.3.2 Limited global recognition and distribution channels for New Zealand whisky products |
4.3.3 Fluctuating raw material costs impacting production expenses |
5 New Zealand Whisky Market Trends |
6 New Zealand Whisky Market, By Types |
6.1 New Zealand Whisky Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Whisky Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 New Zealand Whisky Market Revenues & Volume, By Single Malt Whisky, 2021 - 2031F |
6.1.4 New Zealand Whisky Market Revenues & Volume, By Blended Whisky, 2021 - 2031F |
6.1.5 New Zealand Whisky Market Revenues & Volume, By Bourbon Whisky, 2021 - 2031F |
6.2 New Zealand Whisky Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Whisky Market Revenues & Volume, By Bottled, 2021 - 2031F |
6.2.3 New Zealand Whisky Market Revenues & Volume, By Canned, 2021 - 2031F |
6.2.4 New Zealand Whisky Market Revenues & Volume, By Packaged, 2021 - 2031F |
6.3 New Zealand Whisky Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Whisky Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.3.3 New Zealand Whisky Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 New Zealand Whisky Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.4 New Zealand Whisky Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 New Zealand Whisky Market Revenues & Volume, By Consumers, 2021 - 2031F |
6.4.3 New Zealand Whisky Market Revenues & Volume, By Restaurants & Bars, 2021 - 2031F |
6.4.4 New Zealand Whisky Market Revenues & Volume, By Collectors, 2021 - 2031F |
7 New Zealand Whisky Market Import-Export Trade Statistics |
7.1 New Zealand Whisky Market Export to Major Countries |
7.2 New Zealand Whisky Market Imports from Major Countries |
8 New Zealand Whisky Market Key Performance Indicators |
8.1 Average age of whiskies produced in New Zealand |
8.2 Number of awards won by New Zealand whisky brands in international competitions |
8.3 Growth in tourism activities related to whisky distilleries in New Zealand |
8.4 Percentage of revenue invested in research and development for new whisky variants |
8.5 Sustainability practices implemented by New Zealand whisky producers |
9 New Zealand Whisky Market - Opportunity Assessment |
9.1 New Zealand Whisky Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 New Zealand Whisky Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.3 New Zealand Whisky Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 New Zealand Whisky Market Opportunity Assessment, By End User, 2021 & 2031F |
10 New Zealand Whisky Market - Competitive Landscape |
10.1 New Zealand Whisky Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Whisky Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |