| Product Code: ETC11438690 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Poland Billboard Outdoor Advertising Market Overview |
3.1 Poland Country Macro Economic Indicators |
3.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Poland Billboard Outdoor Advertising Market - Industry Life Cycle |
3.4 Poland Billboard Outdoor Advertising Market - Porter's Five Forces |
3.5 Poland Billboard Outdoor Advertising Market Revenues & Volume Share, By Format Type, 2021 & 2031F |
3.6 Poland Billboard Outdoor Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Poland Billboard Outdoor Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Poland Billboard Outdoor Advertising Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Poland Billboard Outdoor Advertising Market Revenues & Volume Share, By Pricing Model, 2021 & 2031F |
4 Poland Billboard Outdoor Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization in Poland leading to higher population density in cities, increasing the reach of billboard outdoor advertising. |
4.2.2 Growth in the tourism industry in Poland attracting more advertisers to target both local and international audiences. |
4.2.3 Technological advancements in digital billboards making outdoor advertising more interactive and engaging. |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on outdoor advertising placements and sizes limiting the expansion of billboard advertising in certain areas. |
4.3.2 Competition from other forms of advertising such as online and social media marketing impacting the market share of billboard advertising. |
4.3.3 Economic fluctuations affecting advertising budgets of companies, leading to potential cutbacks on outdoor advertising expenditures. |
5 Poland Billboard Outdoor Advertising Market Trends |
6 Poland Billboard Outdoor Advertising Market, By Types |
6.1 Poland Billboard Outdoor Advertising Market, By Format Type |
6.1.1 Overview and Analysis |
6.1.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Format Type, 2021 - 2031F |
6.1.3 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Digital Billboards, 2021 - 2031F |
6.1.4 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Static Billboards, 2021 - 2031F |
6.1.5 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Mobile Billboards, 2021 - 2031F |
6.2 Poland Billboard Outdoor Advertising Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Retail Advertising, 2021 - 2031F |
6.2.3 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Real Estate ing, 2021 - 2031F |
6.2.4 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Event Promotions, 2021 - 2031F |
6.3 Poland Billboard Outdoor Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, By FMCG, 2021 - 2031F |
6.3.3 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.3.4 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Tourism, 2021 - 2031F |
6.4 Poland Billboard Outdoor Advertising Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, By LED Displays, 2021 - 2031F |
6.4.3 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Printed Vinyl, 2021 - 2031F |
6.4.4 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Projection Mapping, 2021 - 2031F |
6.5 Poland Billboard Outdoor Advertising Market, By Pricing Model |
6.5.1 Overview and Analysis |
6.5.2 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Subscription-Based, 2021 - 2031F |
6.5.3 Poland Billboard Outdoor Advertising Market Revenues & Volume, By Pay-Per-View, 2021 - 2031F |
6.5.4 Poland Billboard Outdoor Advertising Market Revenues & Volume, By CPM (Cost Per Mille), 2021 - 2031F |
7 Poland Billboard Outdoor Advertising Market Import-Export Trade Statistics |
7.1 Poland Billboard Outdoor Advertising Market Export to Major Countries |
7.2 Poland Billboard Outdoor Advertising Market Imports from Major Countries |
8 Poland Billboard Outdoor Advertising Market Key Performance Indicators |
8.1 Average daily foot traffic near billboards to measure the potential audience exposure. |
8.2 Percentage of digital billboards in the total billboard inventory to track the adoption of technology in outdoor advertising. |
8.3 Number of new advertisers entering the billboard market to gauge the attractiveness of the medium to businesses. |
9 Poland Billboard Outdoor Advertising Market - Opportunity Assessment |
9.1 Poland Billboard Outdoor Advertising Market Opportunity Assessment, By Format Type, 2021 & 2031F |
9.2 Poland Billboard Outdoor Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Poland Billboard Outdoor Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Poland Billboard Outdoor Advertising Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Poland Billboard Outdoor Advertising Market Opportunity Assessment, By Pricing Model, 2021 & 2031F |
10 Poland Billboard Outdoor Advertising Market - Competitive Landscape |
10.1 Poland Billboard Outdoor Advertising Market Revenue Share, By Companies, 2024 |
10.2 Poland Billboard Outdoor Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |