| Product Code: ETC8894301 | Publication Date: Sep 2024 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Portugal continued to depend on key suppliers like Spain, China, Italy, Netherlands, and Ireland for sanitary napkin imports. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a healthy compound annual growth rate (CAGR) of 5.64% from 2020 to 2024, the negative growth rate of -9.37% from 2023 to 2024 raises concerns. This decline could be attributed to various factors such as changing consumer preferences, economic conditions, or competitive pressures. Monitoring market dynamics and adapting strategies will be crucial for stakeholders in the sanitary napkin import industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Portugal Sanitary Napkin Market Overview |
3.1 Portugal Country Macro Economic Indicators |
3.2 Portugal Sanitary Napkin Market Revenues & Volume, 2022 & 2032F |
3.3 Portugal Sanitary Napkin Market - Industry Life Cycle |
3.4 Portugal Sanitary Napkin Market - Porter's Five Forces |
3.5 Portugal Sanitary Napkin Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Portugal Sanitary Napkin Market Revenues & Volume Share, By Material, 2022 & 2032F |
3.7 Portugal Sanitary Napkin Market Revenues & Volume Share, By Usage, 2022 & 2032F |
3.8 Portugal Sanitary Napkin Market Revenues & Volume Share, By Wing, 2022 & 2032F |
3.9 Portugal Sanitary Napkin Market Revenues & Volume Share, By Pack Size, 2022 & 2032F |
3.10 Portugal Sanitary Napkin Market Revenues & Volume Share, By Size, 2022 & 2032F |
3.11 Portugal Sanitary Napkin Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Portugal Sanitary Napkin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about menstrual hygiene. |
4.2.2 Growing emphasis on women's health and well-being. |
4.2.3 Rising disposable income leading to higher spending on personal care products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers. |
4.3.2 Cultural taboos and stigma associated with menstruation. |
4.3.3 Competition from eco-friendly and reusable menstrual products. |
5 Portugal Sanitary Napkin Market Trends |
6 Portugal Sanitary Napkin Market, By Types |
6.1 Portugal Sanitary Napkin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Portugal Sanitary Napkin Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Portugal Sanitary Napkin Market Revenues & Volume, By Regular, 2022 - 2032F |
6.1.4 Portugal Sanitary Napkin Market Revenues & Volume, By Overnight, 2022 - 2032F |
6.1.5 Portugal Sanitary Napkin Market Revenues & Volume, By Panty Liners, 2022 - 2032F |
6.1.6 Portugal Sanitary Napkin Market Revenues & Volume, By Ultra-thin, 2022 - 2032F |
6.1.7 Portugal Sanitary Napkin Market Revenues & Volume, By Others (Maxi Pads, Maternity Pads, etc.), 2022 - 2032F |
6.2 Portugal Sanitary Napkin Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 Portugal Sanitary Napkin Market Revenues & Volume, By Cottony Comfort Napkins, 2022 - 2032F |
6.2.3 Portugal Sanitary Napkin Market Revenues & Volume, By Dry Feel Napkins, 2022 - 2032F |
6.3 Portugal Sanitary Napkin Market, By Usage |
6.3.1 Overview and Analysis |
6.3.2 Portugal Sanitary Napkin Market Revenues & Volume, By Disposable, 2022 - 2032F |
6.3.3 Portugal Sanitary Napkin Market Revenues & Volume, By Reusable, 2022 - 2032F |
6.4 Portugal Sanitary Napkin Market, By Wing |
6.4.1 Overview and Analysis |
6.4.2 Portugal Sanitary Napkin Market Revenues & Volume, By With Wings, 2022 - 2032F |
6.4.3 Portugal Sanitary Napkin Market Revenues & Volume, By Without Wings, 2022 - 2032F |
6.5 Portugal Sanitary Napkin Market, By Pack Size |
6.5.1 Overview and Analysis |
6.5.2 Portugal Sanitary Napkin Market Revenues & Volume, By 6 to 8 Napkins, 2022 - 2032F |
6.5.3 Portugal Sanitary Napkin Market Revenues & Volume, By 8 to 15 Napkins, 2022 - 2032F |
6.5.4 Portugal Sanitary Napkin Market Revenues & Volume, By 15 to 20 Napkins, 2022 - 2032F |
6.5.5 Portugal Sanitary Napkin Market Revenues & Volume, By 20 to 30 Napkins, 2022 - 2032F |
6.5.6 Portugal Sanitary Napkin Market Revenues & Volume, By Above 30 Napkins, 2022 - 2032F |
6.6 Portugal Sanitary Napkin Market, By Size |
6.6.1 Overview and Analysis |
6.6.2 Portugal Sanitary Napkin Market Revenues & Volume, By Small, 2022 - 2032F |
6.6.3 Portugal Sanitary Napkin Market Revenues & Volume, By Regular, 2022 - 2032F |
6.6.4 Portugal Sanitary Napkin Market Revenues & Volume, By Large, 2022 - 2032F |
6.6.5 Portugal Sanitary Napkin Market Revenues & Volume, By Extra Large, 2022 - 2032F |
6.6.6 Portugal Sanitary Napkin Market Revenues & Volume, By XXL Pads, 2022 - 2032F |
6.7 Portugal Sanitary Napkin Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 Portugal Sanitary Napkin Market Revenues & Volume, By Online, 2022 - 2032F |
6.7.3 Portugal Sanitary Napkin Market Revenues & Volume, By Offline, 2022 - 2032F |
7 Portugal Sanitary Napkin Market Import-Export Trade Statistics |
7.1 Portugal Sanitary Napkin Market Export to Major Countries |
7.2 Portugal Sanitary Napkin Market Imports from Major Countries |
8 Portugal Sanitary Napkin Market Key Performance Indicators |
8.1 Average number of sanitary napkins sold per capita. |
8.2 Percentage of women using sanitary napkins compared to other menstrual hygiene products. |
8.3 Customer satisfaction ratings for sanitary napkin brands. |
8.4 Percentage of repeat purchases for sanitary napkins. |
8.5 Number of new product innovations in the sanitary napkin market. |
9 Portugal Sanitary Napkin Market - Opportunity Assessment |
9.1 Portugal Sanitary Napkin Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Portugal Sanitary Napkin Market Opportunity Assessment, By Material, 2022 & 2032F |
9.3 Portugal Sanitary Napkin Market Opportunity Assessment, By Usage, 2022 & 2032F |
9.4 Portugal Sanitary Napkin Market Opportunity Assessment, By Wing, 2022 & 2032F |
9.5 Portugal Sanitary Napkin Market Opportunity Assessment, By Pack Size, 2022 & 2032F |
9.6 Portugal Sanitary Napkin Market Opportunity Assessment, By Size, 2022 & 2032F |
9.7 Portugal Sanitary Napkin Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Portugal Sanitary Napkin Market - Competitive Landscape |
10.1 Portugal Sanitary Napkin Market Revenue Share, By Companies, 2025 |
10.2 Portugal Sanitary Napkin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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