Product Code: ETC4418539 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The customer relationship management (CRM) market in Romania is evolving with a shift towards cloud-based solutions that offer scalability, flexibility, and integration capabilities. CRM systems enable businesses to manage customer interactions, streamline sales processes, and improve customer service delivery. With a focus on enhancing customer engagement and operational efficiency, organizations are adopting CRM platforms that provide comprehensive analytics, automation, and customization features to meet diverse business needs.
The CRM market in Romania is driven by the increasing focus on building long-term customer relationships and improving sales effectiveness. Businesses across sectors recognize CRM systems as essential tools for managing customer interactions, automating sales processes, and enhancing customer satisfaction. The adoption of cloud-based CRM solutions is particularly prominent, driven by the need for scalability, flexibility, and accessibility. Moreover, CRM platforms that integrate with other business applications, such as marketing automation and analytics, are in high demand as companies seek to streamline operations and drive revenue growth.
The Romanian CRM market encounters challenges in achieving seamless integration with legacy systems and scaling CRM initiatives across diverse business units. Companies struggle with data consistency and accessibility, affecting the accuracy of customer profiles and predictive analytics capabilities. The customization of CRM platforms to meet specific industry requirements and regulatory standards poses additional challenges, influencing adoption rates and the ability to leverage CRM as a strategic tool for customer retention and revenue growth.
In Romania, the CRM market operates under regulations aimed at safeguarding consumer data and promoting fair business practices. Government policies focus on data privacy, consumer rights, and effective complaint handling, influencing how CRM systems are implemented and utilized across industries. Companies must navigate these regulations to maintain CRM platforms that foster customer trust and compliance with legal requirements.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Romania Customer Relationship Management CRM Market Overview |
3.1 Romania Country Macro Economic Indicators |
3.2 Romania Customer Relationship Management CRM Market Revenues & Volume, 2021 & 2031F |
3.3 Romania Customer Relationship Management CRM Market - Industry Life Cycle |
3.4 Romania Customer Relationship Management CRM Market - Porter's Five Forces |
3.5 Romania Customer Relationship Management CRM Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 Romania Customer Relationship Management CRM Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 Romania Customer Relationship Management CRM Market Revenues & Volume Share, By Solutions, 2021 & 2031F |
3.8 Romania Customer Relationship Management CRM Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.9 Romania Customer Relationship Management CRM Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Romania Customer Relationship Management CRM Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Romania Customer Relationship Management CRM Market Trends |
6 Romania Customer Relationship Management CRM Market, By Types |
6.1 Romania Customer Relationship Management CRM Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 Romania Customer Relationship Management CRM Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 Romania Customer Relationship Management CRM Market Revenues & Volume, By Marketing, 2021-2031F |
6.1.4 Romania Customer Relationship Management CRM Market Revenues & Volume, By Sales, 2021-2031F |
6.1.5 Romania Customer Relationship Management CRM Market Revenues & Volume, By Customer support & service, 2021-2031F |
6.1.6 Romania Customer Relationship Management CRM Market Revenues & Volume, By Others, 2021-2031F |
6.2 Romania Customer Relationship Management CRM Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 Romania Customer Relationship Management CRM Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F |
6.2.3 Romania Customer Relationship Management CRM Market Revenues & Volume, By On Premise, 2021-2031F |
6.2.4 Romania Customer Relationship Management CRM Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Romania Customer Relationship Management CRM Market, By Solutions |
6.3.1 Overview and Analysis |
6.3.2 Romania Customer Relationship Management CRM Market Revenues & Volume, By Social Monitoring, 2021-2031F |
6.3.3 Romania Customer Relationship Management CRM Market Revenues & Volume, By Social Mapping, 2021-2031F |
6.3.4 Romania Customer Relationship Management CRM Market Revenues & Volume, By Social Middleware, 2021-2031F |
6.3.5 Romania Customer Relationship Management CRM Market Revenues & Volume, By Social Management, 2021-2031F |
6.3.6 Romania Customer Relationship Management CRM Market Revenues & Volume, By Social Measurement, 2021-2031F |
6.4 Romania Customer Relationship Management CRM Market, By Users |
6.4.1 Overview and Analysis |
6.4.2 Romania Customer Relationship Management CRM Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F |
6.4.3 Romania Customer Relationship Management CRM Market Revenues & Volume, By Enterprises, 2021-2031F |
6.5 Romania Customer Relationship Management CRM Market, By Verticals |
6.5.1 Overview and Analysis |
6.5.2 Romania Customer Relationship Management CRM Market Revenues & Volume, By Academia & Government, 2021-2031F |
6.5.3 Romania Customer Relationship Management CRM Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F |
6.5.4 Romania Customer Relationship Management CRM Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.5 Romania Customer Relationship Management CRM Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.5.6 Romania Customer Relationship Management CRM Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F |
6.5.7 Romania Customer Relationship Management CRM Market Revenues & Volume, By Healthcare, 2021-2031F |
7 Romania Customer Relationship Management CRM Market Import-Export Trade Statistics |
7.1 Romania Customer Relationship Management CRM Market Export to Major Countries |
7.2 Romania Customer Relationship Management CRM Market Imports from Major Countries |
8 Romania Customer Relationship Management CRM Market Key Performance Indicators |
9 Romania Customer Relationship Management CRM Market - Opportunity Assessment |
9.1 Romania Customer Relationship Management CRM Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 Romania Customer Relationship Management CRM Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 Romania Customer Relationship Management CRM Market Opportunity Assessment, By Solutions, 2021 & 2031F |
9.4 Romania Customer Relationship Management CRM Market Opportunity Assessment, By Users, 2021 & 2031F |
9.5 Romania Customer Relationship Management CRM Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Romania Customer Relationship Management CRM Market - Competitive Landscape |
10.1 Romania Customer Relationship Management CRM Market Revenue Share, By Companies, 2024 |
10.2 Romania Customer Relationship Management CRM Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |