| Product Code: ETC11243433 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 South Africa Underwear Market Overview |
3.1 South Africa Country Macro Economic Indicators |
3.2 South Africa Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 South Africa Underwear Market - Industry Life Cycle |
3.4 South Africa Underwear Market - Porter's Five Forces |
3.5 South Africa Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 South Africa Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 South Africa Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 South Africa Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 South Africa Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing awareness of personal hygiene and fashion trends among consumers in South Africa |
4.2.2 Increasing disposable income and changing lifestyles leading to higher demand for premium and branded underwear |
4.2.3 Rising population and urbanization rates driving the overall apparel market growth in South Africa |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in South Africa impacting purchasing decisions for underwear |
4.3.2 Competition from counterfeit products and unorganized players affecting the market growth |
4.3.3 Fluctuating raw material prices and currency exchange rates impacting production costs and pricing |
5 South Africa Underwear Market Trends |
6 South Africa Underwear Market, By Types |
6.1 South Africa Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 South Africa Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 South Africa Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 South Africa Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 South Africa Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 South Africa Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 South Africa Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 South Africa Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 South Africa Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 South Africa Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 South Africa Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 South Africa Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 South Africa Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 South Africa Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 South Africa Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 South Africa Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 South Africa Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 South Africa Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 South Africa Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 South Africa Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 South Africa Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 South Africa Underwear Market Import-Export Trade Statistics |
7.1 South Africa Underwear Market Export to Major Countries |
7.2 South Africa Underwear Market Imports from Major Countries |
8 South Africa Underwear Market Key Performance Indicators |
8.1 Consumer perception and satisfaction levels with the quality and design of underwear products |
8.2 Number of retail outlets and distribution channels for underwear brands in South Africa |
8.3 Adoption rate of e-commerce platforms for purchasing underwear in the market |
9 South Africa Underwear Market - Opportunity Assessment |
9.1 South Africa Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 South Africa Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 South Africa Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 South Africa Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 South Africa Underwear Market - Competitive Landscape |
10.1 South Africa Underwear Market Revenue Share, By Companies, 2024 |
10.2 South Africa Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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