Product Code: ETC4568426 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand In-vehicle Infotainment market is evolving rapidly as consumers seek advanced entertainment and connectivity options in their vehicles. In-car infotainment systems offer multimedia, navigation, internet connectivity, and integration with smartphones. This market is experiencing growth as automakers and technology companies collaborate to provide innovative solutions. The integration of artificial intelligence, voice recognition, and touchscreen interfaces is enhancing the in-vehicle infotainment experience, making it a significant aspect of modern vehicle design.
The Thailand In-vehicle Infotainment Market is experiencing significant growth as consumer preferences evolve toward connected and entertainment-rich driving experiences. In-vehicle infotainment systems provide multimedia, navigation, and connectivity features to enhance the driving experience. The market expansion is fueled by Thailand commitment to smart and connected vehicles, meeting consumer demands for advanced infotainment solutions, and integrating innovative technologies into the automotive entertainment landscape.
The in-vehicle infotainment market in Thailand faces challenges in terms of rapid technological advancements, which may lead to compatibility issues and the need for continuous updates. Additionally, concerns related to cybersecurity and data privacy pose significant hurdles in the widespread adoption of these systems.
The Thailand In-vehicle Infotainment Market experienced challenges during the COVID-19 pandemic as disruptions in automotive manufacturing and changes in consumer behavior impacted the integration of in-vehicle infotainment systems. The restrictions on movement and economic uncertainties led to temporary declines in in-vehicle entertainment installations. Nevertheless, the market recovered post-pandemic as automotive companies emphasized connected vehicles and enhanced driving experiences, driving the demand for advanced in-vehicle infotainment solutions.
In the Thailand In-vehicle Infotainment Market, key players such as Harman International (A Samsung Company), Panasonic Corporation, and Continental AG play crucial roles. Harman International, a major contributor, specializes in providing in-vehicle infotainment systems that offer entertainment, connectivity, and navigation features. Their advanced infotainment solutions and commitment to enhancing the driving experience position Harman International as a key player in the in-vehicle infotainment market in Thailand, addressing the demand for connected and multimedia-rich automotive interiors.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand In-vehicle Infotainment Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand In-vehicle Infotainment Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand In-vehicle Infotainment Market - Industry Life Cycle |
3.4 Thailand In-vehicle Infotainment Market - Porter's Five Forces |
3.5 Thailand In-vehicle Infotainment Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Thailand In-vehicle Infotainment Market Revenues & Volume Share, By OS, 2021 & 2031F |
3.7 Thailand In-vehicle Infotainment Market Revenues & Volume Share, By Service, 2021 & 2031F |
4 Thailand In-vehicle Infotainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for connected cars and smart technologies in vehicles |
4.2.2 Growing disposable income and purchasing power of consumers in Thailand |
4.2.3 Technological advancements leading to improved features and functionalities of in-vehicle infotainment systems |
4.3 Market Restraints |
4.3.1 High initial cost of installing in-vehicle infotainment systems |
4.3.2 Lack of standardization in the industry leading to compatibility issues |
4.3.3 Concerns regarding cybersecurity and data privacy in connected vehicles |
5 Thailand In-vehicle Infotainment Market Trends |
6 Thailand In-vehicle Infotainment Market, By Types |
6.1 Thailand In-vehicle Infotainment Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand In-vehicle Infotainment Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Thailand In-vehicle Infotainment Market Revenues & Volume, By Display unit, 2021-2031F |
6.1.4 Thailand In-vehicle Infotainment Market Revenues & Volume, By Control Panel, 2021-2031F |
6.1.5 Thailand In-vehicle Infotainment Market Revenues & Volume, By TCU, 2021-2031F |
6.1.6 Thailand In-vehicle Infotainment Market Revenues & Volume, By HUD, 2021-2031F |
6.2 Thailand In-vehicle Infotainment Market, By OS |
6.2.1 Overview and Analysis |
6.2.2 Thailand In-vehicle Infotainment Market Revenues & Volume, By Linux, 2021-2031F |
6.2.3 Thailand In-vehicle Infotainment Market Revenues & Volume, By QNX, 2021-2031F |
6.2.4 Thailand In-vehicle Infotainment Market Revenues & Volume, By MS, 2021-2031F |
6.2.5 Thailand In-vehicle Infotainment Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand In-vehicle Infotainment Market, By Service |
6.3.1 Overview and Analysis |
6.3.2 Thailand In-vehicle Infotainment Market Revenues & Volume, By Entertainment, 2021-2031F |
6.3.3 Thailand In-vehicle Infotainment Market Revenues & Volume, By Navigation, 2021-2031F |
6.3.4 Thailand In-vehicle Infotainment Market Revenues & Volume, By e-call, 2021-2031F |
6.3.5 Thailand In-vehicle Infotainment Market Revenues & Volume, By Diagnostics, 2021-2031F |
7 Thailand In-vehicle Infotainment Market Import-Export Trade Statistics |
7.1 Thailand In-vehicle Infotainment Market Export to Major Countries |
7.2 Thailand In-vehicle Infotainment Market Imports from Major Countries |
8 Thailand In-vehicle Infotainment Market Key Performance Indicators |
8.1 Average time spent by users on in-vehicle infotainment systems per journey |
8.2 Percentage increase in the adoption of in-vehicle infotainment systems year-on-year |
8.3 Customer satisfaction ratings related to the usability and performance of in-vehicle infotainment systems |
9 Thailand In-vehicle Infotainment Market - Opportunity Assessment |
9.1 Thailand In-vehicle Infotainment Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Thailand In-vehicle Infotainment Market Opportunity Assessment, By OS, 2021 & 2031F |
9.3 Thailand In-vehicle Infotainment Market Opportunity Assessment, By Service, 2021 & 2031F |
10 Thailand In-vehicle Infotainment Market - Competitive Landscape |
10.1 Thailand In-vehicle Infotainment Market Revenue Share, By Companies, 2024 |
10.2 Thailand In-vehicle Infotainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |