| Product Code: ETC015765 | Publication Date: Jul 2023 | Updated Date: Jun 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The thailand meat & poultry market was estimated at USD 181 Million in 2025 and is projected to reach USD 207 Million by 2032, growing at a CAGR of 2.6% from 2026 to 2032.
The Thailand Meat & Poultry Market has displayed a notable upward trend recently, rebounding from a decline of 3.4% in 2021. This recovery has been driven by an increase in consumer demand for high-quality protein sources and investments in modern processing technologies. The market grew by 2.7% in 2022 and continued to expand by 3.0% in 2023, reflecting improved supply chain efficiencies and infrastructure development. Expectations for moderate growth persist, with rates projected at 2.5% for 2024 and stabilizing around 2.0% to 2.9% through 2031. As Thailand transitions toward sustainable energy practices, enhancing production methods further supports this trend, firmly establishing the market's resilience against fluctuating economic conditions.
This graph highlights how the Thailand Meat & Poultry Market has steadily grown over the past five years, supported by major growth factors.

The table below presents the year wise growth rates along with the key drivers influencing the market
| Year | Growth Rate | Major Drivers |
| 2021 | -3.4% | Escalating health concerns over livestock diseases deterred consumer purchases, leading to decreased market demand. |
| 2022 | 2.7% | Consumer preferences shifted towards sustainably sourced and ethically raised poultry options. |
| 2023 | 3.0% | Urbanization trends prompted higher meat consumption in metropolitan areas across Thailand. |
| 2024 | 2.5% | E-commerce platforms increasingly integrated meat and poultry products into their offerings. |
| 2025 | 3.2% | Health-conscious consumers sought lean protein sources, boosting poultry sales significantly. |
| 2026 | 2.6% | Technological advancements in cold chain logistics improved product shelf-life and quality. |
| 2027 | 2.0% | Local farmers embraced organic practices, catering to upscale market demands effectively. |
| 2028 | 3.1% | Increasing disposable incomes led to greater spending on premium meat products. |
| 2029 | 2.5% | Culinary tourism introduced diverse meat dishes, enhancing consumer interest and demand. |
| 2030 | 3.3% | Innovative marketing strategies highlighted the nutritional benefits of poultry consumption. |
| 2031 | 2.9% | Meat alternatives gained traction, but traditional poultry remained a consumer staple. |
| 2032 | 3.2% | Sustainability-focused brands captured market share through transparency and traceability initiatives. |
Note - Market size estimations and growth projections presented in this report are based on 6Wresearch's advanced forecasting approach, validated with industry datasets as of June 2026.
The Thailand Meat Poultry Market is projected to reach 2.6% and witness significant growth during the forecast period (2026-2032). The market is primarily driven by the nation's economic expansion, a rising population, increased disposable income, and evolving dietary preferences towards high-quality protein sources. With the meat and poultry industry serving as a vital employment provider within rural areas, the demand for these products continues to rise across the country.
Several factors are propelling the growth of the Thailand Meat & Poultry Market. The increasing consumer awareness regarding the benefits of organic foods has led to a heightened demand for organic meat and poultry products. These products are perceived to offer greater health benefits, such as enhanced nutritional value and the absence of antibiotics.
Despite the promising outlook for the Thailand Meat & Poultry Market, several challenges threaten to impede its growth. A significant concern revolves around animal feed production practices. Reports indicate that many farmers utilize low-quality raw materials, which adversely affect animal health and subsequently the quality of meat and poultry products.
The Thai government has recognized the strategic importance of the meat and poultry industry and has initiated several policies aimed at enhancing this sector. Public spending has targeted infrastructure improvements, including processing facilities and transportation networks, to better support the supply chain.
Additionally, there are various development plans in place to boost sustainable farming practices within the meat and poultry sector. This includes incentives for farmers who adopt environmentally friendly practices, thus aligning local production with global sustainability trends.
Moreover, the government is actively promoting technological advancements in production methods, which are expected to increase efficiency and product quality. Training programs are being provided to farmers to improve their knowledge of best practices in animal husbandry.
These initiatives represent a concerted effort to fortify the Thailand Meat & Poultry Market's global competitiveness while ensuring that food safety and quality standards are met.
Recent developments in the Thailand Meat & Poultry Market from May 2025 to June 2026 indicate a continued focus on sustainability and quality improvements. Industry stakeholders are increasingly collaborating to adopt best practices and enhance traceability in the supply chain to meet consumer demand for transparency.
There has been a notable increase in investments aimed at upgrading processing facilities to ensure better hygiene standards and product safety. This trend reflects a broader shift in the market towards premiumization, where consumers are willing to pay more for high-quality and organic meat products.
Additionally, the promotional efforts and marketing campaigns emphasizing the health benefits of locally sourced meats have gained momentum, bolstering consumer interest. As a result, the sector is witnessing a gradual recovery from the impacts of the pandemic.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Meat & Poultry Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Meat & Poultry Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Meat & Poultry Market - Industry Life Cycle |
3.4 Thailand Meat & Poultry Market - Porter's Five Forces |
3.5 Thailand Meat & Poultry Market Revenues & Volume Share, By Poultry Type, 2022 & 2032F |
3.6 Thailand Meat & Poultry Market Revenues & Volume Share, By Meat Type, 2022 & 2032F |
3.7 Thailand Meat & Poultry Market Revenues & Volume Share, By End-Users, 2022 & 2032F |
4 Thailand Meat & Poultry Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Meat & Poultry Market Trends |
6 Thailand Meat & Poultry Market, By Types |
6.1 Thailand Meat & Poultry Market, By Poultry Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Meat & Poultry Market Revenues & Volume, By Poultry Type, 2022-2032F |
6.1.3 Thailand Meat & Poultry Market Revenues & Volume, By Chicken, 2022-2032F |
6.1.4 Thailand Meat & Poultry Market Revenues & Volume, By Turkey, 2022-2032F |
6.1.5 Thailand Meat & Poultry Market Revenues & Volume, By Ducks , 2022-2032F |
6.1.6 Thailand Meat & Poultry Market Revenues & Volume, By Others, 2022-2032F |
6.2 Thailand Meat & Poultry Market, By Meat Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Meat & Poultry Market Revenues & Volume, By Pork, 2022-2032F |
6.2.3 Thailand Meat & Poultry Market Revenues & Volume, By Mutton, 2022-2032F |
6.2.4 Thailand Meat & Poultry Market Revenues & Volume, By Processed Beef, 2022-2032F |
6.2.5 Thailand Meat & Poultry Market Revenues & Volume, By Others, 2022-2032F |
6.3 Thailand Meat & Poultry Market, By End-Users |
6.3.1 Overview and Analysis |
6.3.2 Thailand Meat & Poultry Market Revenues & Volume, By Retail, 2022-2032F |
6.3.3 Thailand Meat & Poultry Market Revenues & Volume, By Food-Services, 2022-2032F |
7 Thailand Meat & Poultry Market Import-Export Trade Statistics |
7.1 Thailand Meat & Poultry Market Export to Major Countries |
7.2 Thailand Meat & Poultry Market Imports from Major Countries |
8 Thailand Meat & Poultry Market Key Performance Indicators |
9 Thailand Meat & Poultry Market - Opportunity Assessment |
9.1 Thailand Meat & Poultry Market Opportunity Assessment, By Poultry Type, 2022 & 2032F |
9.2 Thailand Meat & Poultry Market Opportunity Assessment, By Meat Type, 2022 & 2032F |
9.3 Thailand Meat & Poultry Market Opportunity Assessment, By End-Users, 2022 & 2032F |
10 Thailand Meat & Poultry Market - Competitive Landscape |
10.1 Thailand Meat & Poultry Market Revenue Share, By Companies, 2025 |
10.2 Thailand Meat & Poultry Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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