Product Code: ETC188737 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
Prunes are widely consumed throughout Thailand as they are believed to have various health benefits including improved digestive functions and blood sugar levels control. Demand for prunes has been steadily increasing over the past few years due to their popularity amongst health-conscious consumers seeking healthier snacks than traditional junk food options like chips or biscuits.In 2018 it was estimated that approximately 500 metric tons of prunes were imported into Thailand with an associated value of roughly $4 million USD per year.
In the Thailand prunes market, increasing awareness of prunes` nutritional benefits, such as digestive health promotion, and the growing interest in healthy snacking contribute to the market`s expansion.
The prunes market faces challenges related to consumer awareness and preference, as prunes are often considered a niche product. Raising awareness about their health benefits and culinary versatility is essential for market growth.
Prunes` popularity as a natural digestive aid presents an opportunity. Businesses can introduce a range of prune products, from dried prunes to value-added products like prune-based snacks or beverages.
The pandemic led to increased interest in immunity-boosting foods, including dried fruits like prunes. However, disruptions in supply chains occasionally affected the availability of prunes, highlighting the challenges faced by the dried fruits market.
In the Thailand prunes market, companies like Royal Orchard Thai Co., Ltd., and Blue River International Co., Ltd., contribute to the availability of prunes, often enjoyed for their taste and potential health benefits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Prunes Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Prunes Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Prunes Market - Industry Life Cycle |
3.4 Thailand Prunes Market - Porter's Five Forces |
3.5 Thailand Prunes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Prunes Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Thailand Prunes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of prunes |
4.2.2 Growing demand for natural and organic food products |
4.2.3 Rising disposable income leading to higher spending on premium food items |
4.3 Market Restraints |
4.3.1 Seasonal availability of prunes impacting supply |
4.3.2 Price volatility due to fluctuations in global prune production |
4.3.3 Competition from substitute products like dried apricots or raisins |
5 Thailand Prunes Market Trends |
6 Thailand Prunes Market, By Types |
6.1 Thailand Prunes Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Prunes Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Prunes Market Revenues & Volume, By Chopped, 2021-2031F |
6.1.4 Thailand Prunes Market Revenues & Volume, By Whole, 2021-2031F |
6.2 Thailand Prunes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Thailand Prunes Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Thailand Prunes Market Revenues & Volume, By Offline, 2021-2031F |
7 Thailand Prunes Market Import-Export Trade Statistics |
7.1 Thailand Prunes Market Export to Major Countries |
7.2 Thailand Prunes Market Imports from Major Countries |
8 Thailand Prunes Market Key Performance Indicators |
8.1 Consumer awareness levels about the health benefits of prunes |
8.2 Number of new product launches in the prune market |
8.3 Growth in the number of retail outlets stocking prune products |
9 Thailand Prunes Market - Opportunity Assessment |
9.1 Thailand Prunes Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Prunes Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Thailand Prunes Market - Competitive Landscape |
10.1 Thailand Prunes Market Revenue Share, By Companies, 2024 |
10.2 Thailand Prunes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |