| Product Code: ETC017205 | Publication Date: Jul 2023 | Updated Date: Feb 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Thailand toys and hobby goods market, the import trend showed significant growth from 2023 to 2024, with a rate of 63.89%. The compound annual growth rate (CAGR) for imports during the period 2020-2024 stood at 19.23%. This surge in imports can be attributed to a notable demand shift towards diverse toy and hobby products, indicating a strengthening market stability and consumer interest in Thailand.

The Thailand toys and hobby goods market is expected to grow at a CAGR of 5.6% during the forecast period (2025-2031). The increasing number of product launches, rising disposable income, new trends in online gaming and e-commerce platforms are some of the key factors driving growth in the market. In addition, the growing popularity of robotics kits among students is further estimated to boost demand for these products over the forecast period. However, concerns about safety standards related to toy manufacturing and higher costs associated with electronic toys may hamper market growth over the forecast period.
Increasing competition has resulted in a greater variety of toys being introduced into the market by manufacturers such as Hasbro Inc., Mattel Inc., Lego A/S etc. This increase in product launches has created awareness amongst consumers regarding latest technologies used rationally for producing innovative products that can cater their children???s needs better than traditional ones which create a greater opportunity for Thailand toys & hobby goods industry. Rise in consumer spending due to increased disposable incomes across all socioeconomic classes have helped many families invest more on leisure activities such as buying board games or other outdoor sports equipments, thereby leading to rapid expansion of this sector.
Aspiring parents often consider safety while purchasing baby toys or accessories as these materials need be made up from non toxic substances which becomes one major challenge faced by manufacturers operating within this industry. Moreover stringent regulatory policies implemented by various governments across globe also impose certain restrictions making it difficult for players operating within this segment.
The Covid-19 pandemic disrupted global economic activities including production and sales operations resulting due shortage of raw materials supply chains causing delay on deliveries and orders fulfillment impacting overall business prospects negatively .However,the emergence of E-Commerce platform coupled with government support towards promotionof digital learning tools enabled manufactures within Thailand toy &hobbygoods markets witness recovery sustaining growth momentum during post pandemic era .
Major players operating within Thailand Toys & Hobby Goods Market include Bandai Namco Group, LEGO A/S, Hasbro Inc., Spin Master Ltd., WowWee Group Limited, TOMY Company Ltd., Takara Tomy Co etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Toys and Hobby Goods Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Toys and Hobby Goods Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Toys and Hobby Goods Market - Industry Life Cycle |
3.4 Thailand Toys and Hobby Goods Market - Porter's Five Forces |
3.5 Thailand Toys and Hobby Goods Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand Toys and Hobby Goods Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Thailand Toys and Hobby Goods Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Toys and Hobby Goods Market Trends |
6 Thailand Toys and Hobby Goods Market, By Types |
6.1 Thailand Toys and Hobby Goods Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Toys and Hobby Goods Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand Toys and Hobby Goods Market Revenues & Volume, By Sports Toys, 2021-2031F |
6.1.4 Thailand Toys and Hobby Goods Market Revenues & Volume, By Intellectual Toys, 2021-2031F |
6.1.5 Thailand Toys and Hobby Goods Market Revenues & Volume, By Education Toys, 2021-2031F |
6.1.6 Thailand Toys and Hobby Goods Market Revenues & Volume, By Decorative Toys, 2021-2031F |
6.1.7 Thailand Toys and Hobby Goods Market Revenues & Volume, By Other, 2021-2031F |
6.2 Thailand Toys and Hobby Goods Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Thailand Toys and Hobby Goods Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.3 Thailand Toys and Hobby Goods Market Revenues & Volume, By Offline Sales, 2021-2031F |
6.2.4 Thailand Toys and Hobby Goods Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Toys and Hobby Goods Market Import-Export Trade Statistics |
7.1 Thailand Toys and Hobby Goods Market Export to Major Countries |
7.2 Thailand Toys and Hobby Goods Market Imports from Major Countries |
8 Thailand Toys and Hobby Goods Market Key Performance Indicators |
9 Thailand Toys and Hobby Goods Market - Opportunity Assessment |
9.1 Thailand Toys and Hobby Goods Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand Toys and Hobby Goods Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Thailand Toys and Hobby Goods Market - Competitive Landscape |
10.1 Thailand Toys and Hobby Goods Market Revenue Share, By Companies, 2024 |
10.2 Thailand Toys and Hobby Goods Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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