Product Code: ETC010318 | Publication Date: Jun 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Turkiye Oral Care Market could see a tapering of growth rates over 2025 to 2029. Starting high at 9.86% in 2025, the market steadily declines to 4.50% by 2029.
In the Europe region, the Oral Care market in Turkiye is projected to expand at a growing growth rate of 8.15% by 2027. The largest economy is Germany, followed by United Kingdom, France, Italy and Russia.
The Turkey Oral Care Market is expected to grow at a CAGR of 6.4% during the forecast period (2020-2026). Factors such as increasing awareness about oral hygiene, rising prevalence of dental diseases, and growing use of advanced dental care products are driving the growth of this market. The introduction of electric toothbrushes has also been revolutionizing the Turkish oral care industry due to its superior cleaning efficiency. Moreover, increasing consumer expenditure on personal grooming and cosmetic dentistry are contributing to the growth of this market.
However, high cost associated with teeth whitening procedures and lack of awareness in rural areas may have an adverse effect on the overall growth rate in the coming years. Additionally, stringent government regulations regarding product approval processes might pose a challenge for global players operating in this market space.
Some key players that operate in Turkeys Oral Care Market include Unilever Group, Colgate-Palmolive Company, GlaxoSmithKline PLC (GSK), Procter & Gamble Co., Johnson & Johnson Co., Church & Dwight Co., Inc., Listerine Professional Products Company LLC, Dr Scholl`s Products Ltd., Ivoclar Vivadent AG (IVOC) and Henkel AG & CO KgaA among others.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Oral Care Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Oral Care Market Revenues & Volume, 2019 & 2026F |
3.3 Turkey Oral Care Market - Industry Life Cycle |
3.4 Turkey Oral Care Market - Porter's Five Forces |
3.5 Turkey Oral Care Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Turkey Oral Care Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Turkey Oral Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about oral health and hygiene among the population |
4.2.2 Growing disposable income leading to higher spending on oral care products |
4.2.3 Expansion of oral care product offerings and innovations in the market |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers affecting purchasing decisions |
4.3.2 Lack of access to quality oral care products in certain regions |
5 Turkey Oral Care Market Trends |
6 Turkey Oral Care Market, By Types |
6.1 Turkey Oral Care Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Turkey Oral Care Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Turkey Oral Care Market Revenues & Volume, By Toothbrush , 2016 - 2026F |
6.1.4 Turkey Oral Care Market Revenues & Volume, By Toothpaste, 2016 - 2026F |
6.1.5 Turkey Oral Care Market Revenues & Volume, By Mouthwash/rinse , 2016 - 2026F |
6.1.6 Turkey Oral Care Market Revenues & Volume, By Denture Products, 2016 - 2026F |
6.1.7 Turkey Oral Care Market Revenues & Volume, By Dental accessories , 2016 - 2026F |
6.1.8 Turkey Oral Care Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Turkey Oral Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Turkey Oral Care Market Revenues & Volume, By Consumer Stores, 2016 - 2026F |
6.2.3 Turkey Oral Care Market Revenues & Volume, By Retail Pharmacies, 2016 - 2026F |
6.2.4 Turkey Oral Care Market Revenues & Volume, By Online Distribution, 2016 - 2026F |
6.2.5 Turkey Oral Care Market Revenues & Volume, By Dental Dispensaries, 2016 - 2026F |
7 Turkey Oral Care Market Import-Export Trade Statistics |
7.1 Turkey Oral Care Market Export to Major Countries |
7.2 Turkey Oral Care Market Imports from Major Countries |
8 Turkey Oral Care Market Key Performance Indicators |
8.1 Number of oral care product launches and innovations in the market |
8.2 Growth in the number of dental clinics and professionals in Turkey |
8.3 Adoption rate of oral care products among different age groups |
9 Turkey Oral Care Market - Opportunity Assessment |
9.1 Turkey Oral Care Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Turkey Oral Care Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Turkey Oral Care Market - Competitive Landscape |
10.1 Turkey Oral Care Market Revenue Share, By Companies, 2019 |
10.2 Turkey Oral Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |