Product Code: ETC4417781 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The UAE Social Customer Relationship Management (CRM) market has witnessed significant growth in recent years. With the proliferation of social media and the increasing importance of customer engagement, businesses in the UAE are increasingly investing in CRM solutions that integrate social media features. These solutions enable companies to monitor, interact with, and analyze customer interactions on social platforms, thereby enhancing their customer service and marketing strategies.
The UAE Social Customer Relationship Management (CRM) market is thriving due to various key drivers. In today`s digital age, businesses in the UAE are increasingly recognizing the significance of customer engagement and the role of social media in shaping customer relationships. Social CRM systems enable organizations to connect with their customers on popular social media platforms, gather valuable insights, and provide personalized experiences. The UAE competitive business landscape demands a customer-centric approach, and social CRM helps in building and nurturing these relationships. Furthermore, the country`s rapidly growing e-commerce sector has further accelerated the adoption of social CRM, as online businesses rely heavily on effective customer engagement strategies. The COVID-19 pandemic has also emphasized the importance of digital customer interactions, prompting businesses to invest in social CRM to adapt to the changing consumer behavior and preferences.
The UAE CRM market grapples with leveraging social media data effectively for customer engagement. Integrating social CRM with existing CRM systems to provide a unified view of customer interactions across channels is challenging. Ensuring data privacy and compliance with regulations while harnessing the power of social media for personalized customer engagement remains a balancing act for companies in the UAE.
The Social CRM Market experienced notable changes in the UAE. With increased digital interactions, businesses sought social CRM solutions for effective customer engagement and relationship management across social media platforms.
The UAE Social Customer Relationship Management (CRM) market features key players such as Salesforce, Microsoft Dynamics 365, and Oracle. These companies provide social CRM solutions that help organizations in the UAE engage with customers through social media, improving customer relationships and brand reputation. Their platforms contribute to effective social media monitoring, interaction, and analysis.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Overview |
3.1 United Arab Emirates (UAE) Country Macro Economic Indicators |
3.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, 2021 & 2031F |
3.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Industry Life Cycle |
3.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Porter's Five Forces |
3.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Solutions, 2021 & 2031F |
3.8 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Users, 2021 & 2031F |
3.9 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms by businesses for customer engagement |
4.2.2 Growing focus on enhancing customer experience and loyalty through CRM solutions |
4.2.3 Government initiatives to promote digital transformation and technology adoption in UAE |
4.3 Market Restraints |
4.3.1 Data privacy and security concerns related to storing customer information on social CRM platforms |
4.3.2 Limited awareness and understanding of the benefits of social CRM among small and medium enterprises in UAE |
5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Trends |
6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Types |
6.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Applications |
6.1.1 Overview and Analysis |
6.1.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Applications, 2021-2031F |
6.1.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Marketing, 2021-2031F |
6.1.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Sales, 2021-2031F |
6.1.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Customer support & service, 2021-2031F |
6.1.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Others, 2021-2031F |
6.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Deployment Type |
6.2.1 Overview and Analysis |
6.2.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F |
6.2.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Premise, 2021-2031F |
6.2.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Solutions |
6.3.1 Overview and Analysis |
6.3.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Monitoring, 2021-2031F |
6.3.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Mapping, 2021-2031F |
6.3.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Middleware, 2021-2031F |
6.3.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Management, 2021-2031F |
6.3.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Measurement, 2021-2031F |
6.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Users |
6.4.1 Overview and Analysis |
6.4.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F |
6.4.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Verticals |
6.5.1 Overview and Analysis |
6.5.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Academia & Government, 2021-2031F |
6.5.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F |
6.5.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By BFSI, 2021-2031F |
6.5.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F |
6.5.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F |
6.5.7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Healthcare, 2021-2031F |
7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Import-Export Trade Statistics |
7.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Export to Major Countries |
7.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Imports from Major Countries |
8 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Key Performance Indicators |
8.1 Customer engagement rate on social media platforms |
8.2 Percentage increase in customer satisfaction scores after implementing social CRM solutions |
8.3 Rate of adoption of social CRM technologies by businesses in UAE |
9 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Opportunity Assessment |
9.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Solutions, 2021 & 2031F |
9.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Users, 2021 & 2031F |
9.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Competitive Landscape |
10.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenue Share, By Companies, 2024 |
10.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |