United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market (2025-2031) Outlook | Share, Forecast, Analysis, Industry, Revenue, Value, Size, Trends, Growth & Companies

Market Forecast By Applications (Marketing, Sales, Customer support & service, Others), By Deployment Type (On Demand (SaaS and PaaS), On Premise, Hybrid), By Solutions (Social Monitoring, Social Mapping, Social Middleware, Social Management, Social Measurement), By Users (Small & Medium Businesses (SMB), Enterprises), By Verticals (Academia & Government, Automotive, Transportation and Logistics, BFSI, Consumer Goods and Retail, Energy, Power and Utilities, Healthcare) And Competitive Landscape
Product Code: ETC4417781 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Synopsis

The UAE Social Customer Relationship Management (CRM) market has witnessed significant growth in recent years. With the proliferation of social media and the increasing importance of customer engagement, businesses in the UAE are increasingly investing in CRM solutions that integrate social media features. These solutions enable companies to monitor, interact with, and analyze customer interactions on social platforms, thereby enhancing their customer service and marketing strategies.

Drivers of the Markets

The UAE Social Customer Relationship Management (CRM) market is thriving due to various key drivers. In today`s digital age, businesses in the UAE are increasingly recognizing the significance of customer engagement and the role of social media in shaping customer relationships. Social CRM systems enable organizations to connect with their customers on popular social media platforms, gather valuable insights, and provide personalized experiences. The UAE competitive business landscape demands a customer-centric approach, and social CRM helps in building and nurturing these relationships. Furthermore, the country`s rapidly growing e-commerce sector has further accelerated the adoption of social CRM, as online businesses rely heavily on effective customer engagement strategies. The COVID-19 pandemic has also emphasized the importance of digital customer interactions, prompting businesses to invest in social CRM to adapt to the changing consumer behavior and preferences.

Challenges of the Markets

The UAE CRM market grapples with leveraging social media data effectively for customer engagement. Integrating social CRM with existing CRM systems to provide a unified view of customer interactions across channels is challenging. Ensuring data privacy and compliance with regulations while harnessing the power of social media for personalized customer engagement remains a balancing act for companies in the UAE.

COVID-19 Impact on the Market

The Social CRM Market experienced notable changes in the UAE. With increased digital interactions, businesses sought social CRM solutions for effective customer engagement and relationship management across social media platforms.

Key Players of the market

The UAE Social Customer Relationship Management (CRM) market features key players such as Salesforce, Microsoft Dynamics 365, and Oracle. These companies provide social CRM solutions that help organizations in the UAE engage with customers through social media, improving customer relationships and brand reputation. Their platforms contribute to effective social media monitoring, interaction, and analysis.

Key Highlights of the Report:

  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Outlook
  • Market Size of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, 2024
  • Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, 2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Revenues & Volume for the Period 2021-2031
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Trend Evolution
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Drivers and Challenges
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Price Trends
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Porter's Five Forces
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Industry Life Cycle
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Applications for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Marketing for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Sales for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Customer support & service for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Deployment Type for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By On Demand (SaaS and PaaS) for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By On Premise for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Hybrid for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Solutions for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Social Monitoring for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Social Mapping for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Social Middleware for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Social Management for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Social Measurement for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Users for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Small & Medium Businesses (SMB) for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Enterprises for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Verticals for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Academia & Government for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Automotive, Transportation and Logistics for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By BFSI for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Consumer Goods and Retail for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Energy, Power and Utilities for the Period 2021-2031
  • Historical Data and Forecast of United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume By Healthcare for the Period 2021-2031
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Import Export Trade Statistics
  • Market Opportunity Assessment By Applications
  • Market Opportunity Assessment By Deployment Type
  • Market Opportunity Assessment By Solutions
  • Market Opportunity Assessment By Users
  • Market Opportunity Assessment By Verticals
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Top Companies Market Share
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Competitive Benchmarking By Technical and Operational Parameters
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Company Profiles
  • United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Overview

3.1 United Arab Emirates (UAE) Country Macro Economic Indicators

3.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, 2021 & 2031F

3.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Industry Life Cycle

3.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Porter's Five Forces

3.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Applications, 2021 & 2031F

3.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F

3.7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Solutions, 2021 & 2031F

3.8 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Users, 2021 & 2031F

3.9 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume Share, By Verticals, 2021 & 2031F

4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing adoption of social media platforms by businesses for customer engagement

4.2.2 Growing focus on enhancing customer experience and loyalty through CRM solutions

4.2.3 Government initiatives to promote digital transformation and technology adoption in UAE

4.3 Market Restraints

4.3.1 Data privacy and security concerns related to storing customer information on social CRM platforms

4.3.2 Limited awareness and understanding of the benefits of social CRM among small and medium enterprises in UAE

5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Trends

6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Types

6.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Applications

6.1.1 Overview and Analysis

6.1.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Applications, 2021-2031F

6.1.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Marketing, 2021-2031F

6.1.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Sales, 2021-2031F

6.1.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Customer support & service, 2021-2031F

6.1.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Others, 2021-2031F

6.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Deployment Type

6.2.1 Overview and Analysis

6.2.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Demand (SaaS and PaaS), 2021-2031F

6.2.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By On Premise, 2021-2031F

6.2.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Hybrid, 2021-2031F

6.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Solutions

6.3.1 Overview and Analysis

6.3.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Monitoring, 2021-2031F

6.3.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Mapping, 2021-2031F

6.3.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Middleware, 2021-2031F

6.3.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Management, 2021-2031F

6.3.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Social Measurement, 2021-2031F

6.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Users

6.4.1 Overview and Analysis

6.4.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Small & Medium Businesses (SMB), 2021-2031F

6.4.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Enterprises, 2021-2031F

6.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market, By Verticals

6.5.1 Overview and Analysis

6.5.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Academia & Government, 2021-2031F

6.5.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Automotive, Transportation and Logistics, 2021-2031F

6.5.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By BFSI, 2021-2031F

6.5.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Consumer Goods and Retail, 2021-2031F

6.5.6 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Energy, Power and Utilities, 2021-2031F

6.5.7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenues & Volume, By Healthcare, 2021-2031F

7 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Import-Export Trade Statistics

7.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Export to Major Countries

7.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Imports from Major Countries

8 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Key Performance Indicators

8.1 Customer engagement rate on social media platforms

8.2 Percentage increase in customer satisfaction scores after implementing social CRM solutions

8.3 Rate of adoption of social CRM technologies by businesses in UAE

9 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Opportunity Assessment

9.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Applications, 2021 & 2031F

9.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Deployment Type, 2021 & 2031F

9.3 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Solutions, 2021 & 2031F

9.4 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Users, 2021 & 2031F

9.5 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Opportunity Assessment, By Verticals, 2021 & 2031F

10 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market - Competitive Landscape

10.1 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Revenue Share, By Companies, 2024

10.2 United Arab Emirates (UAE) Social Customer Relationship Management (CRM) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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