| Product Code: ETC9979169 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States saw a decline in vitamins & supplements import shipments in 2024, with top exporting countries being Switzerland, Ireland, India, Italy, and Singapore. Despite the negative CAGR of -4.13% from 2020 to 2024 and a significant growth rate decrease of -38.1% from 2023 to 2024, the market remains relatively diversified with a low concentration level based on the Herfindahl-Hirschman Index (HHI). This suggests a competitive landscape and opportunities for various players in the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Vitamins & Supplements Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Vitamins & Supplements Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Vitamins & Supplements Market - Industry Life Cycle |
3.4 United States (US) Vitamins & Supplements Market - Porter's Five Forces |
3.5 United States (US) Vitamins & Supplements Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 United States (US) Vitamins & Supplements Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Vitamins & Supplements Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health and wellness |
4.2.2 Growing trend of preventive healthcare |
4.2.3 Rising adoption of personalized nutrition |
4.2.4 Expansion of distribution channels, such as e-commerce and pharmacies |
4.3 Market Restraints |
4.3.1 Stringent regulatory requirements for product approval |
4.3.2 Negative publicity or controversies surrounding certain supplements |
4.3.3 Price fluctuations of raw materials impacting production costs |
4.3.4 Competition from generic and private label brands |
5 United States (US) Vitamins & Supplements Market Trends |
6 United States (US) Vitamins & Supplements Market, By Types |
6.1 United States (US) Vitamins & Supplements Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Vitamins & Supplements Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 United States (US) Vitamins & Supplements Market Revenues & Volume, By Multivitamins, 2021- 2031F |
6.1.4 United States (US) Vitamins & Supplements Market Revenues & Volume, By Calcium Supplements, 2021- 2031F |
6.1.5 United States (US) Vitamins & Supplements Market Revenues & Volume, By Pediatric Supplements, 2021- 2031F |
6.2 United States (US) Vitamins & Supplements Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Vitamins & Supplements Market Revenues & Volume, By Supermarkets, 2021- 2031F |
6.2.3 United States (US) Vitamins & Supplements Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 United States (US) Vitamins & Supplements Market Revenues & Volume, By Speciality Stores, 2021- 2031F |
6.2.5 United States (US) Vitamins & Supplements Market Revenues & Volume, By Online Retails, 2021- 2031F |
7 United States (US) Vitamins & Supplements Market Import-Export Trade Statistics |
7.1 United States (US) Vitamins & Supplements Market Export to Major Countries |
7.2 United States (US) Vitamins & Supplements Market Imports from Major Countries |
8 United States (US) Vitamins & Supplements Market Key Performance Indicators |
8.1 Consumer engagement metrics (e.g., website visits, social media interactions) |
8.2 Product innovation rate (number of new product launches or reformulations) |
8.3 Customer retention rate and loyalty program participation |
8.4 Health practitioner recommendations and endorsements |
8.5 Market penetration in untapped demographic segments (e.g., age groups, gender) |
9 United States (US) Vitamins & Supplements Market - Opportunity Assessment |
9.1 United States (US) Vitamins & Supplements Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 United States (US) Vitamins & Supplements Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Vitamins & Supplements Market - Competitive Landscape |
10.1 United States (US) Vitamins & Supplements Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Vitamins & Supplements Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |