Vietnam B2C E-Commerce Market (2025-2031) | Forecast, Outlook, Value, Share, Trends, Growth, Analysis, Industry, Competitive Landscape, Size & Revenue, Companies, Segmentation

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam B2C E-Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam B2C E-Commerce Market - Industry Life Cycle

3.4 Vietnam B2C E-Commerce Market - Porter's Five Forces

3.5 Vietnam B2C E-Commerce Market Revenues & Volume Share, By Product Category, 2021 & 2031F

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration and smartphone usage in Vietnam

4.2.2 Growing adoption of digital payment methods in the country

4.2.3 Rising middle-class population with higher disposable income

4.3 Market Restraints

4.3.1 Lack of adequate logistics infrastructure in rural areas

4.3.2 Limited access to reliable internet connectivity in some regions

4.3.3 Concerns around cybersecurity and online payment fraud

6.1 Vietnam B2C E-Commerce Market, By Product Category

6.1.1 Overview and Analysis

6.1.2 Vietnam B2C E-Commerce Market Revenues & Volume, By Product Category, 2021- 2031F

6.1.3 Vietnam B2C E-Commerce Market Revenues & Volume, By Automotive, 2021- 2031F

6.1.4 Vietnam B2C E-Commerce Market Revenues & Volume, By Beauty & Personal Care, 2021- 2031F

6.1.5 Vietnam B2C E-Commerce Market Revenues & Volume, By Books & Stationery, 2021- 2031F

6.1.6 Vietnam B2C E-Commerce Market Revenues & Volume, By Consumer Electronics, 2021- 2031F

6.1.7 Vietnam B2C E-Commerce Market Revenues & Volume, By Clothing & Footwear, 2021- 2031F

6.1.8 Vietnam B2C E-Commerce Market Revenues & Volume, By Home Dcor & Electronics, 2021- 2031F

6.1.9 Vietnam B2C E-Commerce Market Revenues & Volume, By Others, 2021- 2031F

6.1.10 Vietnam B2C E-Commerce Market Revenues & Volume, By Others, 2021- 2031F

7.1 Vietnam B2C E-Commerce Market Export to Major Countries

7.2 Vietnam B2C E-Commerce Market Imports from Major Countries

8.1 Average order value (AOV)

8.2 Customer acquisition cost (CAC)

8.3 Customer retention rate

8.4 Website traffic conversion rate

8.5 Mobile app downloads and active users

9.1 Vietnam B2C E-Commerce Market Opportunity Assessment, By Product Category, 2021 & 2031F

10.1 Vietnam B2C E-Commerce Market Revenue Share, By Companies, 2024

10.2 Vietnam B2C E-Commerce Market Competitive Benchmarking, By Operating and Technical Parameters