| Product Code: ETC11438708 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Billboard Outdoor Advertising Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Billboard Outdoor Advertising Market - Industry Life Cycle |
3.4 Vietnam Billboard Outdoor Advertising Market - Porter's Five Forces |
3.5 Vietnam Billboard Outdoor Advertising Market Revenues & Volume Share, By Format Type, 2021 & 2031F |
3.6 Vietnam Billboard Outdoor Advertising Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Vietnam Billboard Outdoor Advertising Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Vietnam Billboard Outdoor Advertising Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.9 Vietnam Billboard Outdoor Advertising Market Revenues & Volume Share, By Pricing Model, 2021 & 2031F |
4 Vietnam Billboard Outdoor Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing urbanization and infrastructure development in Vietnam leading to increased traffic and footfall near billboards. |
4.2.2 Rise in disposable income and consumer spending, attracting more advertisers to invest in outdoor advertising. |
4.2.3 Technological advancements in the outdoor advertising sector, such as digital billboards, enhancing engagement and targeting capabilities. |
4.3 Market Restraints |
4.3.1 Regulatory restrictions on billboard placement and content, limiting the growth potential of the market. |
4.3.2 Competition from other advertising mediums like digital and social media impacting the market share of outdoor advertising. |
4.3.3 Economic fluctuations and uncertainties affecting advertisers' budgets and willingness to invest in outdoor advertising. |
5 Vietnam Billboard Outdoor Advertising Market Trends |
6 Vietnam Billboard Outdoor Advertising Market, By Types |
6.1 Vietnam Billboard Outdoor Advertising Market, By Format Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Format Type, 2021 - 2031F |
6.1.3 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Digital Billboards, 2021 - 2031F |
6.1.4 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Static Billboards, 2021 - 2031F |
6.1.5 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Mobile Billboards, 2021 - 2031F |
6.2 Vietnam Billboard Outdoor Advertising Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Retail Advertising, 2021 - 2031F |
6.2.3 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Real Estate ing, 2021 - 2031F |
6.2.4 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Event Promotions, 2021 - 2031F |
6.3 Vietnam Billboard Outdoor Advertising Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By FMCG, 2021 - 2031F |
6.3.3 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Automotive, 2021 - 2031F |
6.3.4 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Tourism, 2021 - 2031F |
6.4 Vietnam Billboard Outdoor Advertising Market, By Technology |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By LED Displays, 2021 - 2031F |
6.4.3 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Printed Vinyl, 2021 - 2031F |
6.4.4 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Projection Mapping, 2021 - 2031F |
6.5 Vietnam Billboard Outdoor Advertising Market, By Pricing Model |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Subscription-Based, 2021 - 2031F |
6.5.3 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By Pay-Per-View, 2021 - 2031F |
6.5.4 Vietnam Billboard Outdoor Advertising Market Revenues & Volume, By CPM (Cost Per Mille), 2021 - 2031F |
7 Vietnam Billboard Outdoor Advertising Market Import-Export Trade Statistics |
7.1 Vietnam Billboard Outdoor Advertising Market Export to Major Countries |
7.2 Vietnam Billboard Outdoor Advertising Market Imports from Major Countries |
8 Vietnam Billboard Outdoor Advertising Market Key Performance Indicators |
8.1 Average daily traffic count near billboards. |
8.2 Average duration of consumer engagement with billboards. |
8.3 Percentage increase in digital billboard installations compared to traditional billboards. |
9 Vietnam Billboard Outdoor Advertising Market - Opportunity Assessment |
9.1 Vietnam Billboard Outdoor Advertising Market Opportunity Assessment, By Format Type, 2021 & 2031F |
9.2 Vietnam Billboard Outdoor Advertising Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Vietnam Billboard Outdoor Advertising Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Vietnam Billboard Outdoor Advertising Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.5 Vietnam Billboard Outdoor Advertising Market Opportunity Assessment, By Pricing Model, 2021 & 2031F |
10 Vietnam Billboard Outdoor Advertising Market - Competitive Landscape |
10.1 Vietnam Billboard Outdoor Advertising Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Billboard Outdoor Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |