Vietnam Department Stores & Other General Merchandise Stores Market (2025-2031) Outlook | Size, Share, Revenue, Industry, Trends, Growth, Forecast, Value, Companies & Analysis

Market Forecast By Type (Department Stores, Other General Merchandise Stores), By Ownership (Retail Chain, Independent Retailer), By License (Branded, Brand Licensed, Unbranded) And Competitive Landscape
Product Code: ETC322110 Publication Date: Aug 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Department Stores Other General Merchandise Stores Market Synopsis

In the realm of Vietnam department stores and other general merchandise stores market, there has been a notable transformation in recent times. These stores have evolved to offer a diverse range of products, from clothing and electronics to home goods and groceries. The retail landscape in Vietnam has seen a shift towards modern, well-organized department stores that provide a one-stop shopping experience for consumers. This market segment is highly competitive, with both domestic and international players vying for market share. As Vietnam economy continues to expand, the department store sector is likely to see further growth.

Drivers of the Market

The Vietnam department stores and other general merchandise stores market has experienced growth due to several key drivers. Firstly, rising disposable incomes and an expanding middle class have led to increased consumer spending on a variety of products, ranging from fashion and electronics to household goods. This has boosted the performance of department stores and general merchandise stores, as consumers seek one-stop shopping destinations that offer a wide range of products under a single roof. Additionally, the modernization of retail infrastructure and the growth of e-commerce have encouraged department stores to adapt and innovate to remain competitive. They have introduced online platforms and digital services, offering convenience to tech-savvy consumers. Furthermore, the allure of department stores as places to explore the latest trends, brands, and experiences has continued to draw shoppers, contributing to market growth. In essence, the Vietnam department stores and general merchandise stores market is driven by rising incomes, evolving retail strategies, and the appeal of diverse shopping experiences.

Challenges of the Market

In the Vietnam department stores and other general merchandise stores market, the primary challenge is to adapt to changing consumer shopping habits, particularly the shift towards online and e-commerce platforms. Traditional brick-and-mortar stores must find innovative ways to enhance the in-store shopping experience and offer unique value propositions to compete effectively in the modern retail landscape.

COVID-19 Impact on the Market

The Vietnam department stores and other general merchandise stores market underwent significant transformations due to COVID-19. Lockdowns and restrictions forced these stores to adapt to online sales and contactless shopping methods. The pandemic accelerated the shift towards e-commerce, prompting department stores to invest in digital platforms and logistics. These changes are likely to continue reshaping the retail landscape even as restrictions ease, with an increased focus on omnichannel strategies.

Key Players in the Market

The Vietnam department stores and other general merchandise stores market, prominent players include VinMart, Lotte Mart, Aeon Mall, and Saigon Co.op. These retailers offer a wide range of products beyond just general merchandise.

Key Highlights of the Report:

  • Vietnam Department Stores & Other General Merchandise Stores Market Outlook
  • Market Size of Vietnam Department Stores & Other General Merchandise Stores Market, 2024
  • Forecast of Vietnam Department Stores & Other General Merchandise Stores Market, 2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Revenues & Volume for the Period 2021-2031
  • Vietnam Department Stores & Other General Merchandise Stores Market Trend Evolution
  • Vietnam Department Stores & Other General Merchandise Stores Market Drivers and Challenges
  • Vietnam Department Stores & Other General Merchandise Stores Price Trends
  • Vietnam Department Stores & Other General Merchandise Stores Porter's Five Forces
  • Vietnam Department Stores & Other General Merchandise Stores Industry Life Cycle
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Department Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Other General Merchandise Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Ownership for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Retail Chain for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Independent Retailer for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By License for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Branded for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Brand Licensed for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume By Unbranded for the Period 2021-2031
  • Vietnam Department Stores & Other General Merchandise Stores Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Ownership
  • Market Opportunity Assessment By License
  • Vietnam Department Stores & Other General Merchandise Stores Top Companies Market Share
  • Vietnam Department Stores & Other General Merchandise Stores Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Department Stores & Other General Merchandise Stores Company Profiles
  • Vietnam Department Stores & Other General Merchandise Stores Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Department Stores & Other General Merchandise Stores Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Department Stores & Other General Merchandise Stores Market - Industry Life Cycle

3.4 Vietnam Department Stores & Other General Merchandise Stores Market - Porter's Five Forces

3.5 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume Share, By Ownership, 2021 & 2031F

3.7 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume Share, By License, 2021 & 2031F

4 Vietnam Department Stores & Other General Merchandise Stores Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of the Vietnamese population

4.2.2 Growing urbanization and changing consumer lifestyles

4.2.3 Rising demand for convenience and one-stop shopping experiences

4.3 Market Restraints

4.3.1 Intense competition from online retailers and e-commerce platforms

4.3.2 Challenges in maintaining profitability due to price wars and discounting strategies

4.3.3 Regulatory hurdles and compliance requirements impacting operations

5 Vietnam Department Stores & Other General Merchandise Stores Market Trends

6 Vietnam Department Stores & Other General Merchandise Stores Market, By Types

6.1 Vietnam Department Stores & Other General Merchandise Stores Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Department Stores, 2021-2031F

6.1.4 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Other General Merchandise Stores, 2021-2031F

6.2 Vietnam Department Stores & Other General Merchandise Stores Market, By Ownership

6.2.1 Overview and Analysis

6.2.2 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Retail Chain, 2021-2031F

6.2.3 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Independent Retailer, 2021-2031F

6.3 Vietnam Department Stores & Other General Merchandise Stores Market, By License

6.3.1 Overview and Analysis

6.3.2 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Branded, 2021-2031F

6.3.3 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Brand Licensed, 2021-2031F

6.3.4 Vietnam Department Stores & Other General Merchandise Stores Market Revenues & Volume, By Unbranded, 2021-2031F

7 Vietnam Department Stores & Other General Merchandise Stores Market Import-Export Trade Statistics

7.1 Vietnam Department Stores & Other General Merchandise Stores Market Export to Major Countries

7.2 Vietnam Department Stores & Other General Merchandise Stores Market Imports from Major Countries

8 Vietnam Department Stores & Other General Merchandise Stores Market Key Performance Indicators

8.1 Average basket size per customer

8.2 Customer footfall and store traffic

8.3 Customer satisfaction scores and feedback analysis

8.4 Inventory turnover rate

8.5 Employee productivity and efficiency levels

9 Vietnam Department Stores & Other General Merchandise Stores Market - Opportunity Assessment

9.1 Vietnam Department Stores & Other General Merchandise Stores Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Vietnam Department Stores & Other General Merchandise Stores Market Opportunity Assessment, By Ownership, 2021 & 2031F

9.3 Vietnam Department Stores & Other General Merchandise Stores Market Opportunity Assessment, By License, 2021 & 2031F

10 Vietnam Department Stores & Other General Merchandise Stores Market - Competitive Landscape

10.1 Vietnam Department Stores & Other General Merchandise Stores Market Revenue Share, By Companies, 2024

10.2 Vietnam Department Stores & Other General Merchandise Stores Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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