Product Code: ETC176089 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Vietnam Frozen Potato Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 15.40% in 2025, the growth rate steadily ascends to 19.63% in 2029.
The Frozen Potato market in Vietnam is projected to grow at a exponential growth rate of 16.36% by 2027, within the Asia region led by China, along with other countries like India, Japan, Australia and South Korea, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The frozen potato market in Vietnam is witnessing steady growth, driven by the rising popularity of convenient and ready-to-cook potato products. Consumers are gravitating towards frozen potato items due to their ease of preparation and versatility. The market includes a variety of frozen potato products, ranging from fries to hash browns, catering to diverse consumer preferences. Manufacturers are investing in innovative packaging and processing technologies to ensure the quality of frozen potato products. The market`s expansion is also facilitated by an increasing number of quick-service restaurants and the growing trend of home-cooked frozen meals.
The Vietnam Frozen Potato Market has seen growth owing to the rising demand for convenience foods. Frozen potato products, such as French fries and hash browns, offer an easy and quick meal option for busy households. Additionally, the market has benefited from the increasing popularity of fast-food chains and restaurants that serve potato-based dishes. The market`s growth is also driven by the versatility of frozen potatoes, which can be used in various cuisines and snack preparations. As a result, the Vietnam Frozen Potato Market has experienced consistent expansion.
The Vietnam frozen potato market confronts several obstacles. Potatoes are a relatively new addition to the Vietnamese diet, leading to limited consumer awareness and demand. The market also faces competition from other staple foods, such as rice and noodles. Potato quality and storage issues are challenges as well. Building consumer familiarity and acceptance of frozen potato products, while addressing quality control and storage concerns, is crucial for market growth.
The Vietnam Frozen Potato Market experienced disruptions during the COVID-19 pandemic, with challenges in the supply chain and production processes. However, the market demonstrated adaptability as consumers turned to frozen potatoes for their convenience and longer shelf life. The at-home dining trend and the popularity of frozen convenience foods contributed to the market`s recovery as it aligned with changing consumer preferences.
Within the Vietnam Frozen Potato market, leading players have established themselves as reliable suppliers of premium frozen potato products. FrostBite Potatoes Ltd., Arctic Spuds Co., and Snap Freeze Potatoes are key contributors to the market`s success. These companies are distinguished by their state-of-the-art processing facilities, ensuring the preservation of texture and flavor in frozen potato products. As pioneers in meeting the demand for convenient and versatile potato options, they play a pivotal role in shaping the frozen potato market in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Frozen Potato Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Frozen Potato Market Revenues & Volume, 2020 & 2030F |
3.3 Vietnam Frozen Potato Market - Industry Life Cycle |
3.4 Vietnam Frozen Potato Market - Porter's Five Forces |
3.5 Vietnam Frozen Potato Market Revenues & Volume Share, By Product, 2020 & 2030F |
3.6 Vietnam Frozen Potato Market Revenues & Volume Share, By End-user, 2020 & 2030F |
4 Vietnam Frozen Potato Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for convenience foods |
4.2.2 Growing awareness about the nutritional benefits of frozen potatoes |
4.2.3 Rising popularity of fast food chains and restaurants in Vietnam |
4.3 Market Restraints |
4.3.1 Seasonal fluctuations in potato production |
4.3.2 Price volatility of raw materials |
4.3.3 Competition from fresh potato market |
5 Vietnam Frozen Potato Market Trends |
6 Vietnam Frozen Potato Market, By Types |
6.1 Vietnam Frozen Potato Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Frozen Potato Market Revenues & Volume, By Product, 2020-2030F |
6.1.3 Vietnam Frozen Potato Market Revenues & Volume, By French Fries, 2020-2030F |
6.1.4 Vietnam Frozen Potato Market Revenues & Volume, By Hash Brown, 2020-2030F |
6.1.5 Vietnam Frozen Potato Market Revenues & Volume, By Shapes, 2020-2030F |
6.1.6 Vietnam Frozen Potato Market Revenues & Volume, By Mashed, 2020-2030F |
6.1.7 Vietnam Frozen Potato Market Revenues & Volume, By Sweet Potatoes/Yam, 2020-2030F |
6.1.8 Vietnam Frozen Potato Market Revenues & Volume, By Battered/Cooked, 2020-2030F |
6.1.9 Vietnam Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.1.10 Vietnam Frozen Potato Market Revenues & Volume, By Others, 2020-2030F |
6.2 Vietnam Frozen Potato Market, By End-user |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Frozen Potato Market Revenues & Volume, By Residential, 2020-2030F |
6.2.3 Vietnam Frozen Potato Market Revenues & Volume, By Commercial, 2020-2030F |
7 Vietnam Frozen Potato Market Import-Export Trade Statistics |
7.1 Vietnam Frozen Potato Market Export to Major Countries |
7.2 Vietnam Frozen Potato Market Imports from Major Countries |
8 Vietnam Frozen Potato Market Key Performance Indicators |
8.1 Average selling price of frozen potatoes in Vietnam |
8.2 Consumer preferences and trends towards different types of frozen potato products |
8.3 Adoption rate of frozen potato products in foodservice industry |
9 Vietnam Frozen Potato Market - Opportunity Assessment |
9.1 Vietnam Frozen Potato Market Opportunity Assessment, By Product, 2020 & 2030F |
9.2 Vietnam Frozen Potato Market Opportunity Assessment, By End-user, 2020 & 2030F |
10 Vietnam Frozen Potato Market - Competitive Landscape |
10.1 Vietnam Frozen Potato Market Revenue Share, By Companies, 2023 |
10.2 Vietnam Frozen Potato Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |