Vietnam Pastries and Cakes Market (2025-2031) | Trends, Size, Forecast, Revenue, Value, Growth, Outlook, Industry, Share, Analysis & Segmentation

Topics Covered in Vietnam Pastries and Cakes Market Report

Vietnam Pastries and Cakes Market Report thoroughly cover the market by type, product, sales channel, and retail sales by distribution channel. Vietnam Pastries and Cakes Market Outlook report provides an unbiased and detailed analysis of the ongoing Vietnam Pastries and Cakes Market trends, opportunities/high growth areas, and market drivers. This would help stakeholders devise and align their market strategies according to the current and future market dynamics.

Vietnam Pastries and Cakes Market Synopsis

Vietnam pastries and cakes market has witnessed significant growth, driven by increasing consumer demand for convenient, premium, and innovative baked goods, as well as a growing preference for snackification. The rapid expansion of the cafe scene has further contributed to this trend. From 2019 to 2023, the number of coffee shops in Vietnam becomes more than doubled. This surge has created greater opportunities for pastry and cake sales, as consumers increasingly pair high-quality coffee with premium baked goods, integrating pastries and cakes into everyday consumption and social experiences.

As of March 2024, Vietnam hosted sweets and bakery chain stores, including mixed-format stores, indicating that the sector has become more accessible and diverse. This expansion offered consumers a wider variety of high-quality, affordable, and innovative cakes and pastries, which further drove market penetration and demand. Moreover, in 2024, the Taipei Bakery Association had highlighted Vietnam’s bakery industry, particularly the pastry segment, as one of the fastest growing and most competitive areas within the consumer goods sector in Southeast Asia.

According to 6Wresearch, Vietnam Pastries and Cakes Market size is projected to grow at a CAGR of 6.3% during 2025–31F, driven by the growing presence of coffee chains that pair their beverages with baked goods. In 2025, Starbucks and Highlands Coffee partnered with Sun Hospitality Group to launch outlets across its luxury hotel and resort network in Vietnam. This collaboration is set up to expand the reach of these coffee brands and drive increased demand for premium pastries and cakes in the country. Moreover, the Vietnamese government aims to attract more international visitors by 2030, with tourism contributing to GDP. This ambitious goal is likely to propel growth in the tourism and hospitality sector, thereby increasing demand for upscale accommodation, fine dining, and premium bakery products, including cakes and pastries, which are often featured as key desserts or indulgences to enhance customer experience.

Additionally, upcoming hotel developments such as Four Seasons Hotel Hanoi at Hoan Kiem Lake, projected to open in 2026, and LXR Hotels & Resorts in Da Nang, scheduled to open in 2028, are likely to drive demand for premium culinary offerings, further expanding the market for pastries and cakes, since luxury hotels often prioritize high-end pastries and cakes as part of their dining experience, positioning these products as essential components of a sophisticated and memorable guest experience.

Market Segmentation By Type

Pastries & Sweet Pies are projected to be the fastest-growing segment in Vietnam pastries and cakes market, driven by the increasing demand for convenient, portable snack options, the popularity of innovative flavors like durian and matcha, and the rise of the café culture. High demand in local bakeries, street food, and as snacks also fuels this growth.

Market Segmentation By Product

Artisanal / Fresh Bakery is projected to be the fastest-growing segment in Vietnam’s pastries and cakes market, driven by the increasing trend of local and sustainable sourcing, the rise of boutique bakery culture, and growing consumer preference for authentic, regionally inspired Flavors. Additionally, the expansion of online platforms offering bespoke bakery products will further fuel its growth.

Market Segmentation By Sales Channel

Retail sales are projected to be the fastest-growing segment in Vietnam’s pastries and cakes market, driven by urbanization, rising disposable incomes, and growing demand for convenience. Modern retail formats, including supermarkets and online platforms, along with a shift toward Western style baked goods and healthier options, are factors which would further fuel this growth.

Market Segmentation By Retail Sales By Distribution Channel

Online Retail is projected to be the fastest-growing segment in Vietnam’s pastries and cakes market, driven by the increasing adoption of e-commerce, convenience, and doorstep delivery. Consumers are seeking personalized, fresh, and custom cakes for special occasions, and the ability to easily compare prices, browse a wide variety, and access exclusive online offers further boosts growth in this segment.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data: Starting from 2021 to 2024
• Base Year: 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Pastries and Cakes Market Overview
• Vietnam Pastries and Cakes Market Outlook 2021-2031F
• Historical Data of Vietnam Pastries and Cakes Market Revenues, For The Period 2021-2024
• Vietnam Pastries and Cakes Market Forecast of Revenues, Until 2031
• Historical Data of Vietnam Pastries and Cakes Market Revenues, By Type, Product, Sales Channel, and Retail Sales by Distribution Channel, For The Period 2021-2024
• Forecasted Market Size of Vietnam Pastries and Cakes Market Revenues, By Type, Product, Sales Channel, and Retail Sales by Distribution Channel, Until 2031
• Vietnam Pastries and Cakes Market Revenue Share, By Type, Product, Sales Channel, and Retail Sales by Distribution Channel, 2024 & 2031F.
• Industry Life Cycle
• Vietnam Pastries and Cakes Market Porter 5 Forces
• Market Drivers And Restraints
• Market Trends And Evolution
• Vietnam Pastries and Cakes Market Import-Export Trade Statistics
• Vietnam Pastries and Cakes Market Opportunity Assessment
• Market Company Revenue Ranking, By Top 3 Companies
• Market Competitive Benchmarking
• Company Profiles
• Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Type

• Cakes
• Pastries & Sweet Pies

By Product

• Artisanal / Fresh Bakery
• Industrial

By Sales Channel

• Food Service
• Retail

By Retail Sales By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Retail bakeries/ Specialist Retailers (Artisanal bakeries, Chain bakeries)
• Online retail (E-commerce platform, Direct-to-consumer websites)
• Others