Vietnam Pastries and Cakes Market size is projected to grow at a CAGR of 6.3% during 2025–31F

Retail by Sales Channel held the highest revenue share in the Vietnam Pastries and Cakes Market -6Wresearch

Retail sales accounted for the largest revenue share in Vietnam pastries and cakes market, driven by increasing consumer demand for convenience, growing middle-class disposable incomes, and the rise of online shopping platforms. The availability of a wide range of affordable, ready-to-eat products in supermarkets and e-commerce channels also fueled growth, catering to busy lifestyles and urbanization.

According to 6Wresearch, the Vietnam Pastries and Cakes Market size is projected to grow at a CAGR of 6.3% during 2025–31F. Vietnam pastries and cakes market has witnessed growth, driven by rising consumer demand for convenient, premium, and innovative baked goods, and growing snackification preference. The growing cafe culture in urban areas such as Hanoi and Ho Chi Minh City fueled demand for cakes and pastries, with dining out becoming an increasingly regular activity, especially among younger consumers. These factors combined to support the gradual expansion of the pastries and cakes market, with local producers benefiting from more reliable input costs and the ability to offer a wider variety of high-quality products.

According to Shubham Deep, Senior Research Analyst, 6Wresearch, Artisanal / Fresh Bakery accounted for the largest revenue share in Vietnam pastries and cakes market, driven by rising consumer demand for premium, handcrafted products, a growing preference for healthier and organic options, and a strong inclination toward custom-made cakes for special occasions. Increased consumer interest in quality and fresh ingredients also fueled this segment's growth.

Vietnam Pastries and Cakes Market (2025-2031) report provides an in-depth analysis with 24 figures and 4 tables, covered in 80 pages. The report thoroughly covers the market by type, product, sales channel, and retail sales by distribution channel. The Vietnam Pastries and Cakes Market outlook report provides an unbiased and detailed analysis of the ongoing trends, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.