Product Code: ETC407666 | Publication Date: Oct 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam rabbit and hare meat market is a relatively niche segment in the broader meat industry. These meats are not as commonly consumed as chicken, pork, or beef but have a presence in local cuisines, particularly in rural areas. Rabbit and hare meat are known for their lean and tender qualities, making them attractive to health-conscious consumers seeking alternative protein sources. They are typically prepared in stews, curries, or grilled dishes. While the market for rabbit and hare meat is not as extensive as other meats, it caters to a specific audience interested in diverse culinary experiences and nutrition.
The rabbit or hare meat market in Vietnam is driven by a growing interest in alternative protein sources. Rabbit meat is considered lean and healthy, appealing to health-conscious consumers. Additionally, as Vietnamese cuisine diversifies and embraces global culinary trends, rabbit meat is finding its way into traditional dishes and fusion cuisines. Furthermore, the ease of rabbit farming and their relatively short reproductive cycles make it a cost-effective source of meat production, contributing to the market`s growth.
Challenges in the Vietnam rabbit or hare meat market include limited consumer awareness and competition from more common meats. Raising awareness about the nutritional benefits and sustainable aspects of rabbit meat is necessary. Additionally, competing with established meat sources can be difficult.
Similar to other specialty meats, the demand for rabbit and hare meat declined during the pandemic`s early stages. Restaurants and foodservice establishments, where such meats are often featured, faced closures and reduced customer traffic. However, some local producers adapted by focusing on direct-to-consumer sales and promoting rabbit and hare meat as a lean protein option. The market has shown resilience and is gradually recovering as dining establishments reopen.
The rabbit or hare meat market in Vietnam is still developing, but enterprises like Th?Vi?t have pioneered the production and distribution of rabbit meat products. Th?Vi?t focuses on sustainable and humane farming practices to meet the demand for this lean and healthy protein source. Their efforts have contributed to raising awareness about rabbit meat as a viable dietary option in Vietnam culinary landscape.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Rabbit or Hare Meat Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Rabbit or Hare Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Rabbit or Hare Meat Market - Industry Life Cycle |
3.4 Vietnam Rabbit or Hare Meat Market - Porter's Five Forces |
3.5 Vietnam Rabbit or Hare Meat Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Rabbit or Hare Meat Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Rabbit or Hare Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness among consumers leading to the demand for lean protein sources like rabbit or hare meat |
4.2.2 Growing trend of seeking alternative and exotic meat options in Vietnam |
4.2.3 Rising disposable income levels driving consumption of premium meat products |
4.3 Market Restraints |
4.3.1 Limited consumer awareness about the nutritional benefits of rabbit or hare meat |
4.3.2 Cultural preferences towards more traditional meat sources such as pork, chicken, and beef |
4.3.3 Challenges in the supply chain and distribution network for rabbit or hare meat products |
5 Vietnam Rabbit or Hare Meat Market Trends |
6 Vietnam Rabbit or Hare Meat Market, By Types |
6.1 Vietnam Rabbit or Hare Meat Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.4 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Frozen, 2021-2031F |
6.1.7 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.8 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Siamese Crocodile, 2021-2031F |
6.1.9 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Other, 2021-2031F |
6.1.10 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Other, 2021-2031F |
6.2 Vietnam Rabbit or Hare Meat Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Deli, 2021-2031F |
6.2.3 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.4 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Online Sales, 2021-2031F |
6.2.6 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Product Application, 2021-2031F |
6.2.7 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Leather Goods, 2021-2031F |
6.2.8 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Medicinal, 2021-2031F |
6.2.9 Vietnam Rabbit or Hare Meat Market Revenues & Volume, By Medicinal, 2021-2031F |
7 Vietnam Rabbit or Hare Meat Market Import-Export Trade Statistics |
7.1 Vietnam Rabbit or Hare Meat Market Export to Major Countries |
7.2 Vietnam Rabbit or Hare Meat Market Imports from Major Countries |
8 Vietnam Rabbit or Hare Meat Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on rabbit or hare meat |
8.2 Number of restaurants and retailers offering rabbit or hare meat dishes |
8.3 Percentage of households incorporating rabbit or hare meat into their regular diet |
9 Vietnam Rabbit or Hare Meat Market - Opportunity Assessment |
9.1 Vietnam Rabbit or Hare Meat Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Rabbit or Hare Meat Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Rabbit or Hare Meat Market - Competitive Landscape |
10.1 Vietnam Rabbit or Hare Meat Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Rabbit or Hare Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |