Product Code: ETC10850996 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Social Media Advertisement Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Social Media Advertisement Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Social Media Advertisement Market - Industry Life Cycle |
3.4 Vietnam Social Media Advertisement Market - Porter's Five Forces |
3.5 Vietnam Social Media Advertisement Market Revenues & Volume Share, By Ad Type, 2021 & 2031F |
3.6 Vietnam Social Media Advertisement Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Vietnam Social Media Advertisement Market Revenues & Volume Share, By Target Audience, 2021 & 2031F |
3.8 Vietnam Social Media Advertisement Market Revenues & Volume Share, By Pricing Model, 2021 & 2031F |
3.9 Vietnam Social Media Advertisement Market Revenues & Volume Share, By Industry Application, 2021 & 2031F |
4 Vietnam Social Media Advertisement Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in Vietnam |
4.2.2 Growing popularity and usage of social media platforms in the country |
4.2.3 Rise in digital marketing budgets of businesses in Vietnam |
4.3 Market Restraints |
4.3.1 Lack of standardized measurement metrics for social media advertising effectiveness |
4.3.2 Concerns over data privacy and security issues in social media advertising |
4.3.3 Competition from traditional advertising channels like TV and print media |
5 Vietnam Social Media Advertisement Market Trends |
6 Vietnam Social Media Advertisement Market, By Types |
6.1 Vietnam Social Media Advertisement Market, By Ad Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Social Media Advertisement Market Revenues & Volume, By Ad Type, 2021 - 2031F |
6.1.3 Vietnam Social Media Advertisement Market Revenues & Volume, By Display Ads, 2021 - 2031F |
6.1.4 Vietnam Social Media Advertisement Market Revenues & Volume, By Video Ads, 2021 - 2031F |
6.1.5 Vietnam Social Media Advertisement Market Revenues & Volume, By Sponsored Posts, 2021 - 2031F |
6.1.6 Vietnam Social Media Advertisement Market Revenues & Volume, By Story Ads, 2021 - 2031F |
6.1.7 Vietnam Social Media Advertisement Market Revenues & Volume, By Native Ads, 2021 - 2031F |
6.2 Vietnam Social Media Advertisement Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Social Media Advertisement Market Revenues & Volume, By Facebook, 2021 - 2031F |
6.2.3 Vietnam Social Media Advertisement Market Revenues & Volume, By YouTube, 2021 - 2031F |
6.2.4 Vietnam Social Media Advertisement Market Revenues & Volume, By Instagram, 2021 - 2031F |
6.2.5 Vietnam Social Media Advertisement Market Revenues & Volume, By Snapchat, 2021 - 2031F |
6.2.6 Vietnam Social Media Advertisement Market Revenues & Volume, By Twitter, 2021 - 2031F |
6.3 Vietnam Social Media Advertisement Market, By Target Audience |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Social Media Advertisement Market Revenues & Volume, By Gen Z, 2021 - 2031F |
6.3.3 Vietnam Social Media Advertisement Market Revenues & Volume, By Millennials, 2021 - 2031F |
6.3.4 Vietnam Social Media Advertisement Market Revenues & Volume, By Influencer Audiences, 2021 - 2031F |
6.3.5 Vietnam Social Media Advertisement Market Revenues & Volume, By Teenagers, 2021 - 2031F |
6.3.6 Vietnam Social Media Advertisement Market Revenues & Volume, By Professionals, 2021 - 2031F |
6.4 Vietnam Social Media Advertisement Market, By Pricing Model |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Social Media Advertisement Market Revenues & Volume, By CPC (Cost-Per-Click), 2021 - 2031F |
6.4.3 Vietnam Social Media Advertisement Market Revenues & Volume, By CPM (Cost-Per-Mille), 2021 - 2031F |
6.4.4 Vietnam Social Media Advertisement Market Revenues & Volume, By CPA (Cost-Per-Acquisition), 2021 - 2031F |
6.4.5 Vietnam Social Media Advertisement Market Revenues & Volume, By Flat Rate, 2021 - 2031F |
6.4.6 Vietnam Social Media Advertisement Market Revenues & Volume, By Performance-Based, 2021 - 2031F |
6.5 Vietnam Social Media Advertisement Market, By Industry Application |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Social Media Advertisement Market Revenues & Volume, By Retail & E-commerce, 2021 - 2031F |
6.5.3 Vietnam Social Media Advertisement Market Revenues & Volume, By Entertainment, 2021 - 2031F |
6.5.4 Vietnam Social Media Advertisement Market Revenues & Volume, By Fashion & Beauty, 2021 - 2031F |
6.5.5 Vietnam Social Media Advertisement Market Revenues & Volume, By Hospitality & Travel, 2021 - 2031F |
6.5.6 Vietnam Social Media Advertisement Market Revenues & Volume, By Finance & Banking, 2021 - 2031F |
7 Vietnam Social Media Advertisement Market Import-Export Trade Statistics |
7.1 Vietnam Social Media Advertisement Market Export to Major Countries |
7.2 Vietnam Social Media Advertisement Market Imports from Major Countries |
8 Vietnam Social Media Advertisement Market Key Performance Indicators |
8.1 Click-through rate (CTR) on social media ads |
8.2 Engagement rate (likes, comments, shares) on social media ad campaigns |
8.3 Conversion rate from social media ads to website visits or purchases |
8.4 Cost per acquisition (CPA) for social media advertising campaigns |
8.5 Customer lifetime value (CLV) of users acquired through social media ads |
9 Vietnam Social Media Advertisement Market - Opportunity Assessment |
9.1 Vietnam Social Media Advertisement Market Opportunity Assessment, By Ad Type, 2021 & 2031F |
9.2 Vietnam Social Media Advertisement Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Vietnam Social Media Advertisement Market Opportunity Assessment, By Target Audience, 2021 & 2031F |
9.4 Vietnam Social Media Advertisement Market Opportunity Assessment, By Pricing Model, 2021 & 2031F |
9.5 Vietnam Social Media Advertisement Market Opportunity Assessment, By Industry Application, 2021 & 2031F |
10 Vietnam Social Media Advertisement Market - Competitive Landscape |
10.1 Vietnam Social Media Advertisement Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Social Media Advertisement Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |