A2p Messaging market size | Market Insights and Trends 2025

Code: MTA4038

Publication Date: Jun 2025

What is the A2p Messaging market size?

According to 6Wresearch internal database and industry insights, the Global A2p Messaging market was valued at approximately USD 70.9 billion in 2024 and is projected to surpass USD 96.7 billion by 2031, growing at a CAGR of around 5.4%.

This development has been attributed to increasing dependence on SMS for a reserved once password (OTP), customer engagement, service information and message messages in areas such as e-commerce, banking, and healthcare.

Key Growth factors

Increase in e-commerce platforms and mobile-based services.
Extension of mobile customer base in emerging economies
Increase in financial services communication
Integration of AI and Cloud API in messaging platforms
Regulatory support for verified message

Market trends

The A2P messaging industry is expected to see exponential growth between 2025 and 2031, which is supported by the emergence of RCS (rich communication services), improving global messages infrastructure, and adopting multi-faced certification (MFA) protocol. This market growth will be particularly stronger in Asia-Pacific and Latin America, which expands the mobile-friendly population and expands the online service ecosystem.