A2p sms market size | Insights and Trends 2025

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Code: MTA4043

Publication Date: Jun 2025

What is the A2p sms market size?

According to 6Wresearch internal database and industry insights, the Global A2p sms market was valued at approximately USD 70.9 billion in 2024 and is projected to surpass a valuation of USD 93.7 billion by 2031, growing at a CAGR of 4.0%.

This growth is influenced by the increasing demand for enterprise messages in areas like banking, healthcare, e-commerce, logistics and government. The A2P SMS remains a reliable communication channel for mission-critical alert, transaction notifications and safe authentication.

Key Growth factors

Increase in confirmation of 2FA, OTPS and transactions increases the amount of message.
Order updates, delivery confirmation, and promotional message drive continuous traffic.
SMS is one of the most widely supported and opened communication formats worldwide.
Enterprises are embedding SMS capabilities in CRM and marketing tools.
Initiatives such as 10DLC (U.S.), DLT (India), and SMS Firewall are creating more secure, obedient ecosystems.

Market Trends (2025–2031)

The A2P (Application-to-Person) SMS market is evolving rapidly between 2025 and 2031, shaped by rising enterprise demand for real-time communication, security, and transactional alerts. Key trends include the increased use of A2P SMS for two-factor authentication (2FA), especially in finance, healthcare, and e-commerce. Businesses are integrating A2P SMS into omnichannel engagement strategies, alongside chatbots and voice, to enhance customer service.