Beverage market size in India | Growth Insights & Forecast 2025

Code: MTA4025

Publication Date: Jun 2025

What is the Beverage market size & Growth Rate in India?

According to 6Wresearch internal database and industry insights, the India beverage market is anticipated to grow at a CAGR of 6.8% during 2025-2031, driven by changing consumer lifestyles, a growing young population, increasing urbanization, and rising demand for health-focused and functional beverages.

Key Growth Drivers

Growth in urbanization and increasing disposable incomes.
Shift towards low-calorie and functional drink options.
Increasing preference for ready-to-drink and on-the-go beverages.
Expansion of retail chains and online grocery platforms.
Surge in premiumization of non-alcoholic and health beverages.
Hostile marketing and regional flavor innovations by major companies.

India Beverage Market Trends

India beverage market is projected to gain traction over the years as the market is experiencing shift towards plant-based drinks, probiotic beverages, and ayurveda-inspired functional beverages. Also, consumer focus on health and wellness will boost demand for natural, clean-label ingredients. Moreover, AI and data-driven personalization in marketing will play a crucial role in driving product innovation.