Leading Tourism Vehicle Rental Companies | Major Players 2026

Leading Tourism Vehicle Rental Companies

The following is a data-backed list of the leading Tourism Vehicle Rental companies, compiled through 6Wresearch's proprietary research and validated by in-house industry analysts. Europcar Mobility Group, Sixt SE currently lead the competitive landscape, alongside several other established players shaping the Global Tourism Vehicle Rental Market.

List of Tourism Vehicle Rental Companies:

1. Europcar Mobility Group

Europcar Mobility Group is a major European car rental operator offering short-to-medium-term corporate and leisure vehicle rentals, fleet management, and mobility solutions across more than 140 countries.

2. Sixt SE

Sixt SE is an international mobility provider offering premium car rental, carsharing, ride-hailing, and vehicle subscription services throughout Europe, North America, and global franchise networks.

3. Localiza Rent a Car S.A.

Localiza is the largest Latin American car rental network, providing passenger vehicle rental, heavy fleet management, franchised agency operations, and pre-owned vehicle sales.

4. Enterprise Holdings, Inc.

Enterprise Holdings operates a massive global vehicle rental network featuring the Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car brands, offering fleet leasing and commercial truck rentals.

5. Lotte Rental Co., Ltd.

Lotte Rental is South Korea's premier car rental and mobility platform, operating Lotte Rent-a-Car alongside long-term vehicle leasing, carsharing, and industrial equipment rentals.

6. Autohellas SA

Autohellas is a leading Southern European automotive service provider, managing the Hertz franchise across Greece, the Balkans, and Cyprus while offering fleet management and vehicle distribution.

7. Avis Budget Group, Inc.

Avis Budget Group is a global provider of mobility solutions, operating the flagship Avis and Budget car rental brands alongside Zipcar carsharing services across more than 180 countries.

8. CAR Inc.

CAR Inc. is China's largest car rental operator, delivering short-term vehicle rentals, long-term leasing, and tech-driven fleet solutions across major Chinese cities and travel hubs.

9. Hertz Global Holdings, Inc.

Hertz Global Holdings is one of the world's most recognized car rental brands, operating the Hertz, Dollar, and Thrifty vehicle rental networks globally.

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