How big is the bidet market

Code: MTA5928 Publication Date: Jul 2025

How big is the bidet market?

According to 6Wresearch internal database and industry insights, bidet market was valued at approximately USD 3.1 billion in 2024 and is projected to reach USD 5.4 billion by 2031, growing at a CAGR of 8.3% during the forecast period.

This growth is being driven by heightened awareness of hygiene, increasing adoption of smart bathroom fixtures, and rising demand from environmentally conscious consumers. Water-saving features, growing construction in residential and commercial sectors, and demand for luxury sanitary products are contributing to market expansion.

 

Key Growth Factors of the Bidet Market

Growing consumer demand for improved sanitation and hygiene

More smart homes and contemporary bathrooms are being built.

Increased knowledge of environmentally friendly and water-saving options

An increase in the number of elderly and health-conscious people

Including intelligent features such as remote controls, sensors, and heated seats

Growing demand for commercial buildings, healthcare facilities, and hospitality

 

 

Bidet Market Trends

The market is witnessing increased penetration of electronic bidets and integrated toilet systems with features such as warm water cleansing, air drying, and motion sensors. There is growing traction for DIY bidet attachments in the Western markets. Manufacturers are focusing on sleek designs, user comfort, and water-saving technologies. Online retail is becoming a major sales channel, especially in urban regions.

 

Emerging Developments in the Bidet Market

Companies are investing in AI-powered hygiene systems and smart bidet toilets with personalized settings and connectivity features. Eco-friendly materials, touchless technology, and enhanced aesthetics are gaining importance. Regional players are collaborating with tech startups for innovative product offerings, while worldwide brands are expanding in emerging markets through e-commerce and partnerships.

 

Major Companies in the Bidet Market

Toto Ltd.

Kohler Co.

LIXIL Corporation

Roca Sanitario S.A.

Bio Bidet by Bemis

Villeroy & Boch

Brondell Inc.

 

How big is the bidet market : FAQs
The bidet market is projected to reach USD 5.4 billion by 2031.
The bidet market is forecast to grow at a CAGR of 8.3% during the forecast period.
The electronic bidet segment is expanding rapidly due to demand for smart and convenient hygiene solutions.
The drivers include rising hygiene awareness, water conservation needs, and increasing urban residential construction.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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