How big is the Bridal Market

Q: How big is the bridal market?

The bridal market was estimated at USD 82.7 billion in 2024 and is projected to reach USD 121 billion by 2031.

Q: What are the major growth drivers of the market?

Increased wedding budgets, destination weddings, and digital service platforms are driving the growth of market.

Q: What trends are shaping the bridal industry?

Customization, sustainability, online planning tools, and virtual bridal experiences are shaping the industry.

Q: What challenges does the bridal market face?

Seasonal demand fluctuations, high competition, and shifting fashion preferences are the challenges faced by the market.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5338

Publication Date: Jul 2025

What is the size of the Bridal Market?
According to 6Wresearch internal database and industry insights, the Bridal Market was estimated at USD 82.7 billion in 2024 and is projected to reach USD 121 billion by 2031, growing at a CAGR of 5.7% during the forecast period 2025–2031.

The market’s expansion is fuelled by growing wedding-related spending, personalization trends, and the increasing prominence of destination and themed weddings globally.

Key Growth Factors of the Bridal Market

Rising disposable income and global marriage rates

Social media influence and fashion-forward bridal choices

Growth in destination and luxury weddings

Availability of bridal services and attire through e-commerce

Demand for inclusive, custom-made, and sustainable wedding products

Bridal Market Trends
Bridal market is growing over the years with several strong trends such as the availability of customization options what brides seek personalized gowns, accessories, and beauty services.
Market is evolving with production of eco-conscious bridal products such as sustainable fabrics and ethical rings are gaining momentum. Further, the market is also pushed forward by the technological integration in wedding planning, like AR fitting rooms and digital dress try-ons, is rising. Also, the
micro weddings and multi-day celebrations are reshaping bridal product and service demand.

Emerging Developments in the Bridal Market
Bridal market is seeing new developments as the digital platforms are enabling end-to-end wedding planning with AI-driven personalization. Also, the bridal based startups are offering subscription-based services for attire, makeup, and styling. With the sustainable innovation in biodegradable decor and cruelty-free beauty lines, the market is enhancing its presence and setting its standard.
Luxury and mid-tier brands are entering the bridal space with limited-edition collections and collaborations.

Leading Companies in the Bridal Market

David’s Bridal

Pronovias

Vera Wang

The Knot Worldwide

Monique Lhuillier

Azazie

BHLDN

Kleinfeld Bridal

Morilee

Zola