What is the size of the Business Intelligence Software Market?
According to 6Wresearch internal database and industry insights, the Business Intelligence (BI) Software Market was estimated at USD 30 billion in 2024 and is projected to reach USD 54 billion by 2031, growing at a CAGR of 9.3% during the forecast period 2025–2031
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Due to several factors including the increasing demand for data-driven decision-making, the proliferation of big data, and widespread adoption of cloud-based analytics platforms across industries, the market is continued to rise in the upcoming years.
Key Growth Factors of the Business Intelligence Software Market
- Surge in enterprise data volumes from multiple sources
- Rising adoption of cloud computing and SaaS-based analytics
- Growing need for real-time decision-making and operational visibility
- Increased use of BI for performance management and customer analytics
- Integration of artificial intelligence and machine learning for predictive insights
Business Intelligence Software Market Trends
Business intelligence software market is expanding with strong trends such as self-service BI tools are empowering non-technical users to analyse data without IT dependency. At the other side, embedded analytics are being integrated into business applications for contextual insights. Further, the Natural Language Query (NLQ) and AI-driven dashboards are improving user interaction and accessibility. Furthermore, the data governance and security features are becoming central to BI software capabilities
Emerging Developments in the Business Intelligence Software Market
Business intelligence software market is seeing new developments with augmented analytics, leveraging AI and machine learning, which is automating data preparation and insight generation.
Further, the multi-cloud and hybrid deployment options are expanding flexibility for enterprise BI environments. Mobile BI platforms are rising in popularity for on-the-go access to data dashboards. The market is integrated with IoT and external data streams is enhancing operational intelligence.
Leading Companies in the Business Intelligence Software Market
- Microsoft Corporation (Power BI)
- SAP SE (SAP BusinessObjects)
- Oracle Corporation
- Tableau Software (Salesforce)
- IBM Corporation (Cognos Analytics)
- QlikTech International AB
- SAS Institute Inc.
- MicroStrategy Incorporated
- Domo, Inc.
- TIBCO Software Inc.
How Big Is the Business Intelligence Software Market : FAQ's
The business intelligence software market was estimated at USD 30 billion in 2024.
The market is expected to reach USD 54 billion by 2031, growing at a CAGR of 9.3%.
Rising data volumes, the need for real-time insights, cloud adoption, and advanced analytics integration are driving growth.
Finance, retail, healthcare, manufacturing, telecom, and government are among the top adopters are primary users of BI software.
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