How Big Is the Business Intelligence Software Market | Trends 2031

Q: How big was the business intelligence software market in 2024?

The business intelligence software market was estimated at USD 30 billion in 2024.

Q: What is the projected size of the market by 2031?

The market is expected to reach USD 54 billion by 2031, growing at a CAGR of 9.3%.

Q: What is driving the growth of the BI software market?

Rising data volumes, the need for real-time insights, cloud adoption, and advanced analytics integration are driving growth.

Q: Which industries are the primary users of BI software?

Finance, retail, healthcare, manufacturing, telecom, and government are among the top adopters are primary users of BI software.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5443

Publication Date: Jul 2025

What is the size of the Business Intelligence Software Market?

According to 6Wresearch internal database and industry insights, the Business Intelligence (BI) Software Market was estimated at USD 30 billion in 2024 and is projected to reach USD 54 billion by 2031, growing at a CAGR of 9.3% during the forecast period 2025–2031

Due to several factors including the increasing demand for data-driven decision-making, the proliferation of big data, and widespread adoption of cloud-based analytics platforms across industries, the market is continued to rise in the upcoming years.

Key Growth Factors of the Business Intelligence Software Market

Surge in enterprise data volumes from multiple sources
Rising adoption of cloud computing and SaaS-based analytics
Growing need for real-time decision-making and operational visibility
Increased use of BI for performance management and customer analytics
Integration of artificial intelligence and machine learning for predictive insights

Business Intelligence Software Market Trends

Business intelligence software market is expanding with strong trends such as self-service BI tools are empowering non-technical users to analyse data without IT dependency. At the other side, embedded analytics are being integrated into business applications for contextual insights. Further, the Natural Language Query (NLQ) and AI-driven dashboards are improving user interaction and accessibility. Furthermore, the data governance and security features are becoming central to BI software capabilities

Emerging Developments in the Business Intelligence Software Market

Business intelligence software market is seeing new developments with augmented analytics, leveraging AI and machine learning, which is automating data preparation and insight generation.
Further, the multi-cloud and hybrid deployment options are expanding flexibility for enterprise BI environments. Mobile BI platforms are rising in popularity for on-the-go access to data dashboards. The market is integrated with IoT and external data streams is enhancing operational intelligence.