Code: MTA5410 | Publication Date: Jul 2025 |
This growth is fueled by rising enterprise demand for simplified cloud service procurement, the expansion of SaaS and API-based products, and increased adoption of digital B2B platforms.
Growing preference for self-service platforms for cloud solution purchases
Increased demand for third-party SaaS, PaaS, and developer tools
Expansion of multi-cloud strategies driving the need for unified procurement
Faster deployment and integration capabilities through pre-configured solutions
Rising role of cloud marketplaces in channel partner ecosystems and enterprise deals
The cloud marketplace market is seeing rapid growth as enterprises shift to platform-based buying for flexibility and transparency. Cloud providers are expanding their marketplaces to include specialized industry solutions, fintech tools, and open-source software bundles. Integration with billing systems, contract management tools, and license tracking software is becoming standard. Customized marketplaces are also emerging for large enterprises to streamline procurement across departments and global teams.
More recent developments involve the usage of AI-based recommendation engines so as to enable users to choose the optimized cloud products set to fit their workloads. In response, vendors are selling bundled packages, sandbox testing and pay per use pricing systems. Among MSPs and resellers, white-label marketplace is getting popular. Improved partner onboarding, API connections and modular UI designs are making the marketplace scale much faster. Technology has also ensured a secure transaction in terms of the embedding of governance and compliance tools.