How big is the Cloud Marketplace Market | Expansion Trends 2025

Q: What is the current size of the cloud marketplace market?

The cloud marketplace market was valued at USD 6.3 billion in 2024 and is projected to reach USD 18.4 billion by 2031.

Q: What is the growth rate of the cloud marketplace market?

The cloud marketplace market is expected to grow at a CAGR of 16.4% during the forecast period of 2025 to 2031.

Q: Which applications contribute the most in the cloud marketplace market?

Third-party SaaS delivery, infrastructure tools, security services, developer APIs, and enterprise software procurement.

Q: What is driving demand in the cloud marketplace market?

Need for flexible cloud purchasing, multi-vendor procurement, and faster deployment of digital solutions.

Q: What challenges does the cloud marketplace market face?

Integration complexity, vendor competition, pricing transparency, and regulatory compliance.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA5410

Publication Date: Jul 2025

How big is the Cloud Marketplace Market?

According to 6Wresearch internal database and industry insights, the cloud marketplace market was valued at approximately USD 6.3 billion in 2024 and is projected to reach USD 18.4 billion by 2031, growing at a CAGR of 16.4%.

This growth is fueled by rising enterprise demand for simplified cloud service procurement, the expansion of SaaS and API-based products, and increased adoption of digital B2B platforms.

Key Growth Drivers of the Cloud Marketplace Market

Growing preference for self-service platforms for cloud solution purchases

Increased demand for third-party SaaS, PaaS, and developer tools

Expansion of multi-cloud strategies driving the need for unified procurement

Faster deployment and integration capabilities through pre-configured solutions

Rising role of cloud marketplaces in channel partner ecosystems and enterprise deals

Cloud Marketplace Market Trends

The cloud marketplace market is seeing rapid growth as enterprises shift to platform-based buying for flexibility and transparency. Cloud providers are expanding their marketplaces to include specialized industry solutions, fintech tools, and open-source software bundles. Integration with billing systems, contract management tools, and license tracking software is becoming standard. Customized marketplaces are also emerging for large enterprises to streamline procurement across departments and global teams.

Emerging Developments in the Cloud Marketplace Market

More recent developments involve the usage of AI-based recommendation engines so as to enable users to choose the optimized cloud products set to fit their workloads. In response, vendors are selling bundled packages, sandbox testing and pay per use pricing systems. Among MSPs and resellers, white-label marketplace is getting popular. Improved partner onboarding, API connections and modular UI designs are making the marketplace scale much faster. Technology has also ensured a secure transaction in terms of the embedding of governance and compliance tools.