How Big Is the Content Analytics Market | Industry Trends & Forecast 2025

Q: What is the current market size of the content analytics market?

The content analytics market was valued at USD 6.1 billion in 2024.

Q: What is the projected CAGR for the content analytics market from 2024 to 2031?

The market is expected to grow at a CAGR of 17.2% during the forecast period.

Q: Which industries are driving the demand for content analytics solutions?

Key industries include healthcare, retail, BFSI, and media & entertainment.

Q: What technologies are shaping the future of the content analytics market?

AI, machine learning, NLP, and cloud computing are major technological enablers.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4910

Publication Date: Jul 2025

What is the Content Analytics Market Size?

According to 6Wresearch internal database and industry insights, the Global Content Analytics Market was valued at USD 6.1 billion in 2024 and is anticipated to exceed USD 18.7 billion by 2031, registering a steady at a CAGR of 17.2% during the forecast period.

The content analytics market is growing quickly because there is more digital material, there is a greater need for meaningful insights from unstructured data, and there is a need to improve the customer experience. Companies are using content analytics technologies to make better decisions, make their marketing campaigns more effective, and help them follow the rules.

Major Growth Factors of the Content Analytics Industry

Rising adoption of cloud-based content analytics
Increasing use of AI and NLP in analytics
Growth in social media and digital marketing
Demand for customer behavior insights
Need for compliance and risk management
Integration of content analytics with business intelligence tools

Content Analytics Market Trends

The market is moving towards more AI-powered solutions that can analyse information in real time and make predictions. More and more people want integrated platforms that can look at both structured and unstructured content from a variety of sources, such emails, papers, and social media. More and more, analytics tools are able to be customised and personalised to fit the needs of a certain organisation.

Emerging Developments in the Content Analytics Industry

Vendors are using generative AI and huge language models to automate recommendation engines and content summarisation. There is also more and more interest in content analytics solutions that are tailored to certain industries, especially in regulated ones. To meet the demands of businesses around the world, new tools for better data privacy and analytics in multiple languages are becoming available.