How big is the cooler market | Growth Analysis & Trends 2025

Q: What is the cooler market size and CAGR to 2031?

The global cooler market will grow from around USD 7.8 Billion in 2023 to USD 18.2 B by 2030–31, at a CAGR of roughly 12.9%.

Q: What will be the projected cooler market size of coolers by 2031?

The cooler market is estimated to reach about USD 18.2 billion.

Q: what rate is the cooler market expanding during 2024–2031?

The cooler market is expanding at a compound annual growth rate of approximately 12.9%.

Q: What drives the rapid growth in the cooler market?

Growth drivers of cooler market include vehicle trips, outdoor leisure, vaccine transport needs, and buyer preference for premium, insulated designs.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

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Code: MTA5134

Publication Date: Jul 2025

What is the Cooler Market Size?

According to 6Wresearch internal database and industry insights, the Cooler market was valued at USD 7.8 billion in 2024 and is anticipated to exceed USD 18.2 billion by 2031, registering a steady at a CAGR of 12.9% during the forecast period.

Cooler Market is propelled to experience the robust growth, high-performance cooling for outdoor adventures and everyday use. Consumers now expect smart, portable solutions that stay cold longer and are eco-friendly. This market is also fuelled by a surge in outdoor recreation, rising disposable incomes, and innovation in cooling technology.

Major Growth Factors of the Cooler Industry

Surge in outdoor and recreational activities
Growing disposable income in emerging markets
Innovation in hard‑sided and soft‑sided cooler designs
Expansion of e‑commerce channels
Rising demand in logistics and vaccine transport
Shift toward sustainable, rotomolded products
Technological advances in insulation
Expansion of commercial applications

Cooler Market Trends

Cooler Market is shifting more towards premium roto moulded coolers with maximum ice retention and a durable build. While brands are adding smart features like USB charging and temperature monitoring. At the same time, lightweight soft coolers are catching on for day trips and urban use, seeking a balance of performance and portability.

Emerging Developments in the Cooler Industry

The Cooler Market is experiencing some exciting innovation like built-in solar charging panels, antimicrobial liners that keep food and drinks fresh longer, and modular designs to meet various forthcoming needs. Subscription rentals of premium coolers are also emerging, reducing waste by promoting reuse. One of the most notable trends is the rise of smart coolers that integrate IoT technology, allowing for remote temperature monitoring, energy usage tracking, and even automated inventory management.