How big is the data visualization market | Trends, Size & Forecast

Code: MTA5764 Publication Date: Jul 2025

What is the Data visualization Market Size?

According to 6Wresearch internal database and industry insights, Global Data visualization market was valued atUSD 11.5 billion in 2024 and is anticipated to exceedUSD 25 billion by 2031, registering a steady at aCAGR of 11.2% during the forecast period.

This market is witnessing substantial growth driven by the increasing need to analyze vast volumes of data across enterprises. The rising adoption of advanced analytics tools, business intelligence platforms, and real-time dashboards is fueling demand for visualization solutions. Organizations across sectors like healthcare, retail, IT, and BFSI are leveraging visual analytics for better decision-making, which, combined with the demand for self-service BI tools and AI-powered insights, is contributing to the market’s expansion.

Major Growth Factors of the Data visualization Market

  • Rising demand for data-driven decision-making
  • Growing adoption of business intelligence tools
  • Surge in big data and IoT-generated information
  • Increasing preference for self-service analytics
  • Emergence of AI and machine learning integration
  • Greater focus on real-time data representation
  • Expanding cloud-based data visualization platforms
  • Growth in data literacy across enterprises

Data visualization Market Trends

The data visualization market is shifting toward AI-driven automation and predictive analytics integration. There's a growing trend of embedding visualization tools within business applications and using them to track KPIs in real time. Cloud-native platforms, drag-and-drop interfaces, and storytelling dashboards are gaining traction to simplify complex data interactions. Moreover, increasing demand for mobile-accessible dashboards is also reshaping the user experience landscape.

Emerging Developments in the Data visualization Market

The data visualization market is undergoing rapid advancements such as the integration of natural language processing (NLP) for voice-based analytics and the use of AR/VR technologies for immersive data experiences. Vendors are investing in advanced user experience design and collaborative features, enabling real-time team-based analysis. Enhanced compatibility with big data platforms and scalable cloud infrastructure is also driving innovation.

Major Companies in the Data visualization Market

  • Tableau Software (Salesforce)
  • Microsoft Power BI
  • QlikTech International AB
  • IBM Corporation
  • SAP SE
  • Google (Looker)
  • Sisense Inc.
  • Domo Inc.

How big is the data visualization market : FAQs

The data visualization market is expected to grow at a CAGR of 11.2% during the forecast period.
Key trends OF data visualization market include AI-driven analytics, embedded dashboards, mobile accessibility, and the rise of self-service visualization platforms.
The data visualization market is driven by the surge in big data usage, demand for real-time insights, self-service BI, and the rise in data-centric business strategies.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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