How Big Is the Eye Makeup Market | Segmentation 2031

Q: What is the overall size of the eye makeup market?

The eye makeup market is projected to reach USD 30.1 billion by 2031.

Q: What is the CAGR of the eye makeup market?

The eye makeup market is expected to grow at a CAGR of 5.8% from 2025 to 2031.

Q: What are the key product segments in eye makeup?

Mascaras, eyeliners, eyeshadows, and brow products are the major product categories.

Q: Which demographic is contributing most to market growth?

Millennials and Gen Z consumers are driving demand due to trend adoption and experimentation.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA5954

Publication Date: Jul 2025

How big is the eye makeup market?

According to 6Wresearch internal database and industry insights, the Global Eye Makeup Market was valued at approximately USD 20.3 billion in 2024 and is projected to reach USD 30.1 billion by 2031, growing at a CAGR of 5.8% during the forecast period.

This growth is driven by rising beauty consciousness, increasing social media influence, and continuous product innovation by cosmetic brands. The market is also supported by growing demand for long-lasting, smudge-proof, and skin-friendly formulations tailored to diverse skin tones and preferences.

Key Growth Factors of the Eye Makeup Market

Rising consumer focus on personal grooming and aesthetic appeal
Expanding online beauty retail channels and influencer marketing
Innovations in long-lasting, waterproof, and smudge-proof formulations
Growing demand for vegan, cruelty-free, and clean beauty products
Frequent product launches aligned with seasonal and fashion trends
Urbanization and rising disposable incomes in emerging economies

Eye Makeup Market Trends

There is increasing popularity of multi-use and hybrid eye makeup products such as eyeshadow sticks with skincare benefits. Clean beauty trends are encouraging brands to reformulate products using fewer synthetic ingredients. Eye makeup with natural pigments and dermatologically-tested claims is gaining traction. Smart packaging and AR-based virtual try-on tools are also influencing purchase behavior.

Emerging Developments in the Eye Makeup Market

As beauty routines become smarter and more sustainable, emerging developments in the eye makeup market are catering to evolving consumer needs. AI tools are enabling hyper-personalized product recommendations, while brands tap into Tier 2 and Tier 3 cities via D2C models. Eco-conscious packaging and refillable eye kits are on the rise, alongside increasing demand for safe, ophthalmologist-approved products for sensitive eyes.