How Big is the Gift Basket Market | Size, Growth & Future Outlook 2025

Q: How big is the gift basket market?

The gift basket market was estimated at USD 32 billion in 2024 and is projected to reach USD 48.2 billion by 2031.

Q: What is the growth rate of the gift basket market?

The gift basket market is expected to grow at a CAGR of 7.7% from 2025 to 2031.

Q: What drives the gift basket market?

Major drivers include increasing online gifting, corporate demand, and customization preferences.

Q: Who are the major players in the gift basket market?

Leading companies include 1-800-Flowers, Harry & David, Edible Arrangements, and GiftTree.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6742

Publication Date: Jul 2025

What is the size of Gift Basket Market?

According to 6Wresearch internal database and industry insights, the Gift Basket Market was estimated at USD 32 billion in 2024 and is projected to reach USD 48.2 billion by 2031, growing at a CAGR of 7.7% during the forecast period 2025–2031.

Gift Basket Market is expected to grow steadily in the upcoming years due to rising consumer preference for personalized gifting, increased online gifting platforms, and growing corporate gifting culture.

Key Growth Drivers of the Gift Basket Market

Rising popularity of seasonal and festive gifting
Growth in online shopping and e-commerce platforms
Increasing demand for customized and themed gifting options
Expansion of corporate gifting and employee recognition programs
High appeal of gourmet, wellness, and eco-friendly basket themes

Gift Basket Market Trends

Gift basket market is moving forward over the years with notable trends such as rise in organic, artisanal, and wellness-based gift baskets. Now, consumers are increasingly choosing customizable, occasion-specific baskets for holidays, birthdays, anniversaries, and corporate events. Further, subscription-based gift baskets are gaining popularity for monthly and quarterly gifting. Sustainable packaging and locally sourced products are being favoured by eco-conscious consumers.

Emerging Developments in the Gift Basket Market

Gift Basket Market is being advanced as the AI-powered personalization engines that curate baskets based on preferences. With the time, companies are offering same-day delivery and digital gift basket options. Also, the focus is emphasizing on inclusive gift options for various dietary needs like keto, vegan, or gluten-free. Startups are experimenting with interactive unboxing experiences and QR-code-based storytelling. Further, online retailers are enhancing personalization using AI-driven recommendations.