How Big is the Gift Card Industry Market | Trends and Forecast 2026

Q: How big is the gift card industry market?

The gift card market was estimated at USD 974.9 billion in 2024 and is projected to reach USD 2.2 trillion by 2031.

Q: What is the growth rate of the gift card industry market?

Gift card market is expected to grow at a CAGR of 9.3% during the forecast period from 2025 to 2031.

Q: What drives the gift card industry?

Digitalization, convenience, e-commerce growth, and corporate gifting programs are major drivers.

Q: Who are the key players in the gift card industry?

Top players include Amazon, Walmart, Apple, Starbucks, and Blackhawk Network.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA6743

Publication Date: Jul 2025

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What is the size of Gift Card Industry Market?

According to 6Wresearch internal database and industry insights, Global Gift Card Market was estimated at USD 974.9 billion in 2025 and is projected to reach USD 2.2 trillion by 2032, expanding at a CAGR of 9.3% during the forecast period 2026–2032.

As the market is driven by rising digital payments, expanding e-commerce, and increasing adoption of gift cards in both personal and corporate gifting, the gift card industry market is predicted for strong growth in the coming years.

Key Growth Drivers of the Gift Card Industry Market

Surging popularity of contactless and cashless transactions
Rising e-commerce penetration and mobile wallet usage
Growing demand for personalized and instant gifting options
Corporate adoption for employee rewards and customer loyalty programs
Convenience, flexibility, and wide acceptance across retailers and platforms

Gift Card Industry Market Trends

Gift card market is undergoing for the transformation with digital gift cards which are dominating the market. Alongside, app-based and e-gift card solutions gaining momentum. Also, retailers are offering custom-branded and reloadable cards for increased customer retention. This market is integrated with blockchain technology is being explored to enhance transparency and security. Gamification and loyalty-driven gift card promotions are becoming common. AI and analytics are helping businesses personalize gift card offerings based on shopping behaviour.

Emerging Developments in the Gift Card Industry Market

Gift card market is evolving over the years as the crypto-backed gift cards, cross-border gifting options, and integration into super apps and e-wallets are introduced in the market. Retailers and fintech firms are leveraging AI to predict gift card preferences and optimize marketing strategies. Companies are offering wide options with real-time balance tracking, automatic redemption reminders, and subscription-based gifting models. Further, businesses are incorporating green gift cards made from biodegradable materials to appeal to eco-conscious users.