How big is the Identity Theft Protection Market | Growth, Value & Drivers 2025

Code: MTA6907 Publication Date: Jul 2025

How big is the Identity Theft Protection Market?

According to 6Wresearch internal database and industry insights, the Global Identity Theft Protection Market was valued at USD 2.5 Billion in 2024 and is expected to reach USD 3.63 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).

This growth is driven by rising cybercrime, increased digital activity, and growing awareness among consumers and businesses about identity protection services.

Key Growth Drivers of the Identity Theft Protection Market

  • Surging incidents of data breaches and identity fraud worldwide
  • Growing internet penetration and digital financial transactions
  • Increased demand from individuals and small businesses for protection
  • Regulatory push for data privacy and consumer information security
  • Rising awareness through marketing and data protection campaigns

Identity Theft Protection Market Trends

The identity theft protection market is experiencing significant demand due to rising online fraud cases. Real-time identity monitoring, credit score tracking, and dark web scanning have become standard offerings. Consumers are increasingly opting for bundled services with device security, VPNs, and insurance coverage. Additionally, subscription-based models are gaining popularity, particularly in North America and Europe. Integration with mobile apps and biometric authentication features are also trending across platforms.

Emerging Developments in the Identity Theft Protection Market

The identity theft protection market trends are experiencing emerging technologies such as threat alert as well as predictive analytics based on AI. Businesses are creating proactive monitoring environments in the social media, public databases, and the dark web. Other services that are being combined with cyber insurance include identity theft services. Telecom companies are also partnering with cybersecurity companies to reach greater expanses. Better identity resolution application and shopper-centered dashboards are increasing user involvement and reply time in the occasion of threats.

Major Companies in the Identity Theft Protection Market

  • LifeLock (by Norton LifeLock Inc.)
  • Identity Force, Inc.
  • Experian plc
  • Equifax Inc.
  • TransUnion LLC
  • All Clear ID Inc.
  • IDShield (LegalShield)
  • Aura
  • McAfee Corp.
  • IDX

How big is the Identity Theft Protection Market : FAQ's

It was valued at USD 2.5 Billion in 2024 and is projected to reach USD 3.63 Billion by 2031.
The identity theft protection market is expected to grow at a CAGR of 5.60% during 2025–2031.
Increasing online fraud, data breaches, and consumer demand for identity monitoring solutions.
Credit monitoring, identity restoration, dark web surveillance, and real-time alerts.
North America dominates, followed by Europe, due to higher digital activity and consumer awareness.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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