How Big Is the IPTV Market | Forecast & Insights 2031

Q: What is the projected value of the IPTV market by 2031?

IPTV market is anticipated to reach around USD 92.5 billion by 2031.

Q: Who are the major players in the IPTV market?

Some key players include AT&T, Verizon, Huawei, Cisco, and Orange S.A.

Q: What are the major trends in the IPTV market?

Emerging trends include cloud-based IPTV services, integration with OTT platforms, personalized content delivery, and 4K/8K streaming.

Q: Which factors are accelerating IPTV market growth?

Key accelerators include the growth in OTT consumption, broadband accessibility, and enhanced user personalization through AI.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA6486

Publication Date: Jul 2025

How Big Is the IPTV Market?

According to 6Wresearch internal database and industry insights, the IPTV market was valued at USD 45.3 billion in 2024 and is expected to reach USD 92.5 billion by 2031, expanding at a CAGR of 8.00% during 2025–2031.

This growth is mainly driven by rising demand for on-demand streaming services, expansion of broadband infrastructure, and the increasing shift of consumers away from traditional cable and satellite TV services.

Growth Factors of the IPTV Market

The proliferation of high-speed internet access and 5G networks
Increasingly popular consumption of over-the-top (OTT), and video-on-demand content
The transition from conventional broadcasting towards IP-based content delivery
Increased penetration of connected consumer devices such as smart TVs and streaming devices
The layering and bundling of IPTV services by telecom providers
Advancements in technologies related to content compression and latency

IPTV Market Trends

The IPTV market is changing with AI-based content recommendation engines, cloud-hosted video delivery, and experiences that span multiple screens. The introduction of subscription models for video streaming has created a whole new revenue stream and the addition of advertisement-supported video on demand (AVOD) OTT services has changed the monetization strategy.

In addition, parts of the world are leveraging edge recording and CDN nodes to support the increase of quality of service (QoS) in new markets. Telecom companies and media companies are also beginning to work together bundling IPTV as part of their triple-play and quad-play packages.

Emerging Developments in the IPTV Market

The IPTV market features several emerging developments, such as interactive advertising, voice-controlled navigation through the cloud-hosted video platform, and most recently connecting IPTV services to smart home environments.

The continued focus for services focused on providing a personalized TV experience includes multi-language content libraries and analyzing viewer engagement with the use of data analytics. Next steps include expanding AI-based, automatic captioning, real-time streaming variables for globally accessible content.