How Big is the Learning Analytics Market | Size, Growth & Insights 2031

Code: MTA7540 Publication Date: Aug 2025

What is the size of Learning Analytics Market?

According to 6Wresearch internal database and industry insights, the Global Learning Analytics Market was estimated at USD 3.4 billion in 2024 and is anticipated to reach USD 4.95 billion by 2031, expanding at a CAGR of 5.60% during the forecast period 2025-2031.

Learning analytics market is predicted to grow in the upcoming years, driven by increasing adoption of digital learning tools, demand for personalized education, and the need to improve learning outcomes through data-driven decisions.

Key Growth Drivers of the Learning Analytics Market

  • Increasing digitalization of education and corporate training environments
  • Rising demand for performance measurement and adaptive learning strategies
  • Rising focus on student retention and institutional effectiveness
  • Integration of AI and machine learning in education systems
  • Expansion of e-learning platforms and remote education

Learning Analytics Market Trends

Learning analytics market is undergoing for the transformation with the increasing application of predictive analytics and real-time feedback systems in both academic and corporate learning settings. Also, the shift is growing towards using AI and data visualization tools to identify learning gaps and provide targeted content delivery. Further, the cloud-based learning platforms and LMS integration are also becoming more common. On the other hand, universities and training providers are incorporating social learning analytics, behavioural data, and gamification insights to improve learner engagement, knowledge retention, and curriculum design.

Emerging Developments in the Learning Analytics Market

Learning analytics market is developing throughout the years as the vendors have introduced the tools focused on competency-based learning, mental wellness tracking, and skill-gap analysis. This market has noticed the rise in interoperability standards to allow seamless integration across diverse educational systems. Further, the ethical considerations around data privacy and transparent analytics usage are leading to new frameworks and solutions in the space.

List of Leading Companies in the Learning Analytics Market

Below is a comprehensive list of the leading market players driving growth in this sector:

1. Blackboard Inc.

Company NameBlackboard Inc.
Established Year1997
HeadquartersWashington, D.C., United States
Official WebsiteClick Here

This company provides a comprehensive suite of learning analytics tools through its LMS, enabling institutions to improve student outcomes and engagement.

2. D2L Corporation

Company NameD2L Corporation
Established Year1999
HeadquartersOntario, Canada
Official WebsiteClick Here

This company offers Brightspace platform with built-in analytics to track learner progress, competency, and engagement across multiple formats.

3. SAS Institute Inc.

Company NameSAS Institute Inc.
Established Year1976
HeadquartersNorth Carolina, United States
Official WebsiteClick Here

This company delivers advanced analytics software for educational institutions to evaluate learning effectiveness and predict student performance.

4. Instructure, Inc.

Company NameInstructure, Inc.
Established Year2008
HeadquartersUtah, United States
Official WebsiteClick Here

This company is known for its Canvas LMS, Instructure provides learning analytics dashboards to visualize student activity and enable proactive interventions.

5. Civitas Learning

Company NameCivitas Learning
Established Year2011
HeadquartersTexas, United States
Official WebsiteClick Here

This company offers cloud-based analytics solutions focused on improving student success and institutional planning through predictive modelling.

6. Oracle Corporation

Company NameOracle Corporation
Established Year1977
HeadquartersCalifornia, United States
Official WebsiteClick Here

This company provides learning analytics modules integrated within its education and talent management platforms for global institutions.

7. IBM Corporation

Company NameIBM Corporation
Established Year1911
HeadquartersNew York, United States
Official WebsiteClick Here

This company uses Watson AI to power adaptive learning systems and generate real-time insights into learner engagement and performance.

8. Google for Education

Company NameGoogle for Education
Established Year2006
HeadquartersCalifornia, United States
Official WebsiteClick Here

This company provides data-driven learning analytics through Google Classroom and Workspace tools for real-time collaboration and performance tracking.

How Big is the Learning Analytics Market : FAQs

The learning analytics market was estimated at USD 3.4 billion in 2024 and is anticipated to reach USD 4.95 billion by 2031.
Major factors include the rise of digital education, need for personalized learning, and data-driven performance insights.
Leading players include Blackboard, D2L, Instructure, SAS Institute, and Civitas Learning.
Education institutions, corporate training departments, and e-learning platforms are the primary adopters.
6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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